Digital Marketing Trends In 2020

Well, Digital Marketing is expanding day by day. We can see immense growth in this field—more job opportunities, more businesses, etc.

In 2020 the Digital Marketing scenes have changed a lot. We can sell anything over the internet if we have good marketing & research skill.

Here we are going to discuss the top Digital Marketing trends in 2020. We conducted a survey from Digital Marketing specialists from the Intersmart community about their observations on Digital Marketing Trends in 2020. We finalized some of the significant trends in the industry, So let’s get started.

• Programmatic Advertising
• Chat Bots
• Visual Search
• Browser Push Notifications
• Social Commerce & Shoppable Posts

• Programmatic Advertising

Programmatic advertising means with the help of AI to automate ads so that you can target more specific audiences. This automation is much more effective and durable, which means higher conversions and lower customer acquisition costs.

Programmatic Advertising is changing the face of digital marketing; according to Digital Marketers, 86.2% of display ads in the U.S will be programmatic by 2020.

• Chat Bots

The era of chatbots is not over. They will continue to be a part of Digital Marketing in 2020, and so on. Most of the Chatbots are AI base, and it uses instant messaging to chat in real-time with your customer or website visitors.

Many users prefer interacting with chatbots as they are responsive 24/7, give solutions quickly & accurately. These virtual assistants offer excellent customer service by meeting customers’ expectations and automating repetitive tasks.

• Visual Search

Visual search can take the user experience to a different level: People can upload an image to search and get more precise results. There are many visual search providers out there, and they are:

• Pinterest
• Google Lens
• CamFind
• Bing Visual Search

• Browser Push Notifications

Push notifications are on the rise, with 85% of online stores using them in 2019. Web Push Notifications or Browser notifications are notifications that your website visitors can choose to stay updated without installing our app. These clickable rich content messages can be sent to users’ devices by a website or a web app.

As part of the bid to engage users on multiple channels, browser push notifications are something you will see more and more brands utilizing in 2020 – and they are getting more advanced and personalized. Using personalized push notifications increases conversions:

• Social Commerce & Shoppable Posts

In March 2019, Instagram revealed Instagram Checkout, which lets users make their purchase within Instagram: This increases sales. E-commerce brands believe this will reduce the risk that customers will leave their purchase because they have to shift apps or sign in to a new store.

These were some of the significant Digital Marketing Trends In 2020. You can check our previous blog Digital Marketing Tactics in 2020. For more Digital Marketing consultations, you can check on Digital Marketing Company In Dubai.