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"Iam very much pleased and satisfied by the performance of Jithin & Team and their and outstanding efforts. They are in any sense very professional in terms of Web designing, Digital marketing and especially customer interaction. Completed and presented my project much before the deadline and the pricing is very economical. I will strongly recommend Inter smart Solution to anyone."
I connected with multiple website development companies in Dubai to build our corporate website. Inter Smart has been the most unique of all of them. They exactly understood the brief, did their competitive research and suggested us with the layout, design and strategy on how we should build the website. They have an amazing content development team as well. A website without good content is not much helpful. It was the first time working with them and they have been accommodative of all our requests. Thank you team for helping build Al Saeedi Group corporate website. It was a good experience working with the team overall.
Absolutely professional in terms of delivery of service & one of the best website development agency in the United Arab Emirates.
Pay-per-click is an online advertising model that is used to drive traffic to websites. It is a cost-effective advertisement plan in which the advertiser pays a publisher only when the ad is clicked by a user. In order for the ads to show as the results on a keyword in the search engine, advertisers must bid on the terms they want to display in a process called the Ad Auction. This is an entirely automated process that is used by major search engines including Google to determine the relevance and validity of advertisements that appear on their Search Engine Result Pages(SERP).
Pay-per-click advertising offers a much greater level of control compared to traditional paid advertising strategies. One of the main reasons to use PPC advertising is because businesses can monitor and control how their budget is spent at a granular level. There’s no specific paid barrier to entry along with no minimum ad budget. Each business owner can choose the amount to spend on their campaigns. Moreover, you only pay for the clicks in common paid ads styles like search engine PPC. The cost of a PPC campaign cannot be generalized because of many affecting factors but the average cost may range from 30 cents to $2.
Search engine optimization and search engine PPC go hand in hand. Both will be targeting the same keywords, for the same audiences on the same platforms to increase the SEO rankings along with getting highlighted in the PPC campaigns. Businesses that optimize both equally are bound to improve SEO rankings even though there is no proven direct link between SEO rankings and PPC campaigns on Google, Bing, Yahoo and other search engines. Improving the site and content for a better Google Quality Score to rank higher in Ad Auction inadvertently improves the SEO ranking as well. Besides PPC campaigns work wonders for increasing brand awareness which helps the SEO conversions in the long run.
PPC has plenty of benefits and almost no negative repercussions. A few of the advantages are mentioned below: Higher Return on Investment(ROI) is seen because of increased visibility Pocket-friendly mode of the digital marketing campaign that only charges as and when the ads are clicked. Also, you can set a cutoff for the cost incurred to keep the campaign within budget Lower Bounce rates since the search results are specific to the keywords that are searched by the users Improved SEO rankings Quality of leads is improved Conversions are naturally higher Prompt results for campaigns will be attained using PPC
Since its inception, Intersmart has strived hard to be one of the leading PPC management services in the UAE. Our portfolio boasts of top players in different industries who trust us to handle their digital marketing activities including PPC campaigns. We have highly experienced marketing professionals, PPC campaign team, SEO experts, content creators, and digital marketing specialists with years of experience learning and developing unique strategies to tackle the various challenges that come our way. Our digital marketing packages that include PPC are very competitively priced and we have a history of preventing unnecessary expenditures for all our clients. We think from our client’s perspective and focus on the maximum return on investment.
Unable to achieve breakeven with your current business plans? Looking for ways to improve your website traffic and subsequent conversions? Pay Per Click is an excellent way to boost your revenue by increasing your SERP rankings. PPC campaigns enable your website to be shown first to your target audience thereby increasing the chances of conversions.
Digital Marketing has been evolving since the start of the internet. Targeting audiences based on specific result-orient factors has become more prominent with the help of advanced analytical tools. PPC campaigns allow you to choose your target audience based on demographics, age, gender, type of profession, etc. These types of campaigns yield very specific and accurate leads that are easily converted as opposed to the mass marketing that was earlier used.
Inter Smart has been delivering innovative solutions to clients in the UAE since its inception. Knowing the UAE market trends and audience perspective gives an edge over other competitors when it comes to implementing PPC campaigns. Our client base includes some of the prominent players in various industries and their target audience is equally diverse.
Our PPC campaigns have been successful in delivering quality leads resulting in increased brand awareness, inbound traffic, and revenue growth. So if you are looking for the best PPC Services in Dubai, you have reached the right place.
PPC advertising can give positive results as soon as the ad campaign goes live, almost within 24 hours if done correctly. PPC is extremely popular for businesses that are particularly interested in making quick revenue or leveraging a short-term marketing window like product launches, seasonal sales, special events, holidays, etc. Unlike SEO services which take months to get accurate results, PPC achieves the desired results within a short period of time. PPC also benefits the SEO ranking in the long run because of increased brand recognition and familiarity.
Our experts do a thorough analysis of the competitors and the overall market before finalizing the keywords to focus on the PPC campaigns. Unless properly refined, the chances of scoring lower in Ad Auctions increase leading to lesser ROI. Also, another important factor we consider is Geo-Targeting those who include a specific location in their search terms and/or are initiating their searches from specific geographic areas. This helps in improved conversions and ultimately higher revenues.
Search Engine Marketing consists of a wide choice of tools, techniques, and strategies that a company uses to generate more inbound traffic to their website from search engine results pages (SERPS). Promoting a website’s visibility using paid search, organic search rankings and contextual advertising are the ultimate goals of SEM. SEM is accepted as a broader concept that covers both SEO and PPC together. In essence, it is a marketing strategy that involves managing a brand’s online presence and visibility in search engines. A prime example of SEM platform is Google Ads.
The term Search Engine Optimization(SEO) only involves organic (unpaid) optimization strategies & techniques that are implemented to improve a website’s performance based on Google or Bing’s(search engines) ranking algorithms. It takes into account if a website is designed ideally and optimized correctly to be able to naturally bring in traffic through search results. This means it may take more time to arrive at the desired results.
SEM on the other hand means taking advantage of all the marketing tools available in search engines to quickly and effortlessly appear at the top positions in the SERPs by paying for Ads. These paid ad results will be depicted with the word “Ad” at the top left corner of the search result.
PPC only comes under SEM when it is used to improve visibility in search engine keywords. In all other instances like paid PPC campaigns on FB and other platforms, PPC has its own definition.
