PPC Services

Digital Marketing has been evolving since the start of the internet. Targeting audiences based on specific result-orient factors has become more prominent with the help of advanced analytical tools. PPC campaigns allow you to choose your target audience based on demographics, age, gender, type of profession, etc. These types of campaigns yield very specific and accurate leads that are easily converted as opposed to the mass marketing that was earlier used.

Inter Smart has been delivering innovative solutions to clients in the UAE since its inception. Knowing the UAE market trends and audience perspective gives an edge over other competitors when it comes to implementing PPC campaigns. Our client base includes some of the prominent players in various industries and their target audience is equally diverse.

Our PPC campaigns have been successful in delivering quality leads resulting in increased brand awareness, inbound traffic, and revenue growth. So if you are looking for the best PPC Services in Dubai, you have reached the right place.

PPC advertising can give positive results as soon as the ad campaign goes live, almost within 24 hours if done correctly. PPC is extremely popular for businesses that are particularly interested in making quick revenue or leveraging a short-term marketing window like product launches, seasonal sales, special events, holidays, etc. Unlike SEO services which take months to get accurate results, PPC achieves the desired results within a short period of time. PPC also benefits the SEO ranking in the long run because of increased brand recognition and familiarity.

Our experts do a thorough analysis of the competitors and the overall market before finalizing the keywords to focus on the PPC campaigns. Unless properly refined, the chances of scoring lower in Ad Auctions increase leading to lesser ROI. Also, another important factor we consider is Geo-Targeting those who include a specific location in their search terms and/or are initiating their searches from specific geographic areas. This helps in improved conversions and ultimately higher revenues.

Search Engine Marketing consists of a wide choice of tools, techniques, and strategies that a company uses to generate more inbound traffic to their website from search engine results pages (SERPS). Promoting a website’s visibility using paid search, organic search rankings and contextual advertising are the ultimate goals of SEM. SEM is accepted as a broader concept that covers both SEO and PPC together. In essence, it is a marketing strategy that involves managing a brand’s online presence and visibility in search engines. A prime example of SEM platform is Google Ads.

The term Search Engine Optimization(SEO) only involves organic (unpaid) optimization strategies & techniques that are implemented to improve a website’s performance based on Google or Bing’s(search engines) ranking algorithms. It takes into account if a website is designed ideally and optimized correctly to be able to naturally bring in traffic through search results. This means it may take more time to arrive at the desired results.

SEM on the other hand means taking advantage of all the marketing tools available in search engines to quickly and effortlessly appear at the top positions in the SERPs by paying for Ads. These paid ad results will be depicted with the word “Ad” at the top left corner of the search result.

PPC only comes under SEM when it is used to improve visibility in search engine keywords. In all other instances like paid PPC campaigns on FB and other platforms, PPC has its own definition.