5 Best E-commerce Marketing Channels for New Store Owners

  • April 15, 2024
  • Post By: issadmin

The internet is busy and choosy whilst giving visibility to businesses. So, without marketing, it will be pretty tricky for your brand to grab new customers. But fear not, there are various kinds of channels available there to act as the perfect catalyst for your eCommerce business.

Choosing the best E-commerce website development in Dubai is a crucial step towards establishing a strong online presence, and choosing the right marketing channels can help new e-commerce store owners in Dubai to grow their business and reach their target audience effectively.

But how can you make sure that you are making the optimal choice?. In this blog, we’ll be discussing the 5 best commerce marketing channels for new owners. We’ll guarantee that you will be finding at least one or two channels perfect for your business.

What Are Marketing Channels?

These channels can be defined as the channels that are used to reach potential customers. It simply means the methods a company uses to communicate with their potential customers. It can be their products or even services. The channels can be online or offline, including social media, email marketing, SEO, paid advertising, direct mail, events, and more. The primary goal is to reach customers, create brand awareness, and generate sales from it. It’s crucial to utilize marketing channels in the best way for search engines to improve visibility and drive traffic to the website. By providing valuable content and building strong relationships with customers, companies can succeed in their marketing efforts.

Boost Your New E-commerce Store’s Success with These Top 5 Marketing Channels

Following are some of the best e-commerce strategies for business owners. Each of them offers different benefits and you choose one for the business that works the best for you.

Best Marketing Channels

  1. Influencer Marketing
  2. Social media marketing
  3. SMS & Email Marketing
  4. SEO
  5. PPC & Video Marketin
  • Influencer Marketing

You might not be new to influencer marketing. So, if you are a new store owner and looking for potential new customers, this is your best choice. Consumers tend to follow the recommendations of authority figures on social media platforms. Collabing with an influencer and introducing your brand to a loyal set of consumers will be the most effective strategy if executed properly. Even small influencers with a small audience have a huge impact.


  1. Builds Loyalty
  2. Cheaper
  3. Effective when executed properly.
  • Social media marketing

A prime choice among marketing channels, Consumers use popular social media platforms like Facebook, Twitter, Reddit, Instagram and Tiktok to know more about your brand during their buyer’s journey. This method is the best way to keep your brand name alive. Intersmart Solutions, the best social media marketing company in dubai offers personalized and data-driven solutions for your business needs.


  1. Recognition and growth with a global audience
  2. Shopping features to leverage your brand
  3. User-Generated-Content making things easier.
  • SMS & Email Marketing

SMS&Email are the OG means of communication and people are quite biased and show trust towards SMS&Email. When it comes to email marketing, emails are used throughout the buyer cycle, from the introduction to the last receipt you send to them. They attract your readers back to your website and form long-term interactions and relations with your audience.


  1. High Response and conversion rate
  2. Clear call to an action method
  3. Easy to set up and deploy
  • SEO 

Search engine optimization (SEO) is the method of optimising a website for high search engine results with terms related to your brand’s products and services. The more relevant exposure you receive, the more leads and sales you can generate from it.

The primary key is blogging with targeted and intent keywords. Even though SEO needs constant monitoring and optimization and a term strategy it is one of the apt methods for long-term benefits. Reach out to our digital marketing dubai experts for effective SEO solutions.


  1. SEO can boost sales
  2. Long-term growth
  3. Building remarkable audience
  • PPC & Video Marketing 

Choosing PPC is an excellent option for new e-commerce store owners with a limited budget. Simply put, it means paying ad networks to display your messages or banners about your service/products on search engines or other online media platforms. When it comes to video marketing, video material is currently preferred over all other types of content on social media platforms. You will take a double look / take pause if you see a video on your feed/timeline right? The videos can be used to generate educational tutorial, advertisements, educational advertisements, product demos, explainer videos, and many more.


  • Immediate results
  • Can take data-driven results to optimize and maximize ROI.
  • Video content gives a competitive edge, and boosts ideas and creativity


To sum it up, there are varieties of channels available for e-commerce marketing. With various sets of skills and spectrums. You can try as many channels as you like and figure out what works best for your business/website. For new e-commerce store owners, selecting the rightful one fit for your business will makes all the difference in achieving success. By leveraging a combination of social media, email, influencers, SEO, and PPC advertising, businesses can improve their visibility, attract new customers, and build long-term relationships with their target audience. With consistent effort and strategic planning, e-commerce businesses can find the perfect mix of channels to drive growth and achieve their goals.


Q: What are the best marketing channels for a new e-commerce store?

A: The top marketing channels for new e-commerce stores include social media marketing, email marketing, influencer marketing, SEO, and PPC advertising.

Q: How can social media marketing help a new e-commerce store?

A: Social media can help a new e-commerce store reach a wider audience, build brand awareness, and drive traffic to the website through targeted ads, sponsored content, and engaging with followers.

Q: What are some key email marketing strategies for new e-commerce stores?

A: It includes building a subscriber list, segmenting the audience based on interests and behaviors, using personalized messaging and offers, and automating campaigns to save time and improve efficiency.


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