SEO Audit Tools:7 Best SEO Audit Tools to Use

Every website owner needs to perform routine SEO audits. They enable you to recognise and address the main problems that could negatively affect your search engine results. However, personally examining all of your pages could take a while. The procedure can be automated with the use of SEO audit tools, which also guarantee that all crucial elements are examined. When we examine the world as a whole, SEO services in Dubai are crucial, and Intersmart is here to guide you every step of the way.

We’ve compiled a list of the top seven SEO audit tools to assist you in selecting the one that best suits your needs. These software solutions will offer the insight-driven improvements you need to succeed, whether you’re auditing for technical, on-page, or off-page SEO. The top 7 SEO audit tools and how they can improve your search engine performance are highlighted in this post by Intersmart, providing you with the best SEO service in Dubai. So it’s here, SEO Audit Tools:7 Best SEO Audit Tools to Use.

7 Best SEO Tools

Every digital marketer should know how to conduct an SEO audit by going through all of the crucial Google ranking variables. By completely scanning your website and assisting you in prioritising the most crucial adjustments and optimization opportunities, the right SEO audit tool makes this simple. SEO services in Dubai have a greater need because of your growing business, contact us right away.

1. SEMrush

In terms of search engine marketing and optimization software, SEMrush is a market leader. A technical SEO audit tool, an on-page SEO checker, and backlink auditing capabilities are among the platform’s auditing tools.

• When to Use It

SEMrush is one of the top software programmes for checking the SEO effectiveness of your website. SEMrush is one of the few solutions that offers powerful capabilities for all three categories of SEO audits, whereas some of the other options on this list just concentrate on technical, on-page, or off-page ranking aspects. Your website will be analysed by the technical site audit tool, which will find more than 130 distinct issues. There is also a backlink audit tool that can find harmful or low-quality connections, as well as an on-page SEO checker that makes sure your pages are optimised to rank for selected keywords.

• Cost and Access

SEMrush is a fantastic tool for marketers who need to investigate their website SEO chances in-depth. Pricing for a single user licence starts at $99.95 a month, but there is also a free trial period where you can try out the platform with fewer features.

1. Ahrefs

Ahrefs is one of the market leaders for all-in-one digital and search engine marketing solutions, along with SEMrush. The platform presents the findings of its technical, on-page, and off-page SEO audit tools using vivid and colourful visualisations.

• When to Use It

Ahrefs is among the best tools for identifying various SEO problems that may arise across various sections of your website. It can be used by marketers to identify content quality concerns, diagnose performance difficulties, fix broken links, disavow spammy or toxic backlinks, and fix broken resources including photos, javascript, and CSS files. For marketers that prefer to use a single tool for thorough auditing, there is plenty of depth here.

• Cost and Access

Depending on the number of user licences and features your team needs, subscription rates range from $99 per month to $999 per month. You may test out the platform for 7 days for just $7 before committing to a purchase.

1. Moz

Digital marketers may run a thorough website audit using Moz, another excellent all-in-one SEO platform, to identify technical and SEO issues that are affecting their rankings. Similar to other all-inclusive systems, Moz provides tools for technical, on-page, and off-page SEO auditing.

• When to Use It

Digital marketers who need to audit every part of the performance of their websites will find Moz to be quite useful as an SEO audit tool. Even if you wind up needing more specialised tools to dive down and fix the most enduring technical issues, an all-in-one audit tool is a wonderful beginning point for discovering concerns. On this list, Moz has one of the most powerful on-page optimization tools. We also like how you can schedule recurring crawls, track changes over time in issues, and even check the effects of changes on desktop vs. mobile devices.

• Cost and Access

Before paying, you may try out Moz’s SEO audit tool for a full 30 days. The entry-level subscription plan is $99 per month.

1. PageSpread Insights

PageSpeed Insights, another free tool from Google, is the real deal when it comes to locating, diagnosing, and really resolving SEO mistakes that are affecting your Google Search rankings.

• When to Use It

Page speed has a high correlation with overall user experience, which in turn influences variables like click-through rate and bounce rate, which have an immediate impact on SEO. You should use Google PageSpeed Insights to assess your website if you see high bounce rates or low click-through rates on your web pages as a result of slow page speed and lengthy loading times.

• Cost and access

Google offers PageSpeed Insights as a free tool.

1. Screaming Frog

Users can use a software made by Screaming Frog called SEO spider to crawl a website and find technical and on-page SEO issues. Even though SEO Spider is not an all-encompassing tool, it excels at identifying technical SEO problems on websites of all sizes.

• When to Use It

Digital marketers can detect duplicate pages, broken links, link problems, 301 redirects, poorly optimised HTML tags, and a variety of other technical and on-page SEO issues across a maximum of 500 URLs with the free edition of SEO spider. Even additional features, such as sophisticated integrations with Google Analytics and Google Search Console and more customization choices, are available in the SEO Spider’s commercial edition.

• Cost and access

There is a free version, however users can only crawl 500 URLs in it. You must buy a single-user licence, which starts at £149/year, in order to access more RAM, storage, and features.

1. Alexa’s Site Audit Tool

In the past, Alexa ran its own “Alexa Rank” website rating system that assigned a popularity score to each and every website on the Internet. Alexa now offers SEO analysis tools for marketers and digital marketing firms after being purchased by Amazon.

• When to Use It

Alexa’s site audit tool is a potent, all-in-one platform that was created specifically to compete with other tools that offer thorough SEO auditing, like Moz and SEMrush. Users may check for technical SEO flaws, discover and rank the most crucial keywords to target, improve on-page SEO and keyword targeting, build and audit a backlink profile, and even evaluate search traffic with this SEO audit tool, which provides end-to-end capabilities.

• Cost and access

For its SEO audit tool, Alexa provides various different payment choices. The whole marketing stack of SEO tools is accessible to digital marketers for $149 per month, and there is a free 14-day trial option so you can try it out before committing.

1. Google Search Console 

Why not use Google’s own webmaster tools to get at least some of your comments if you are reviewing your SEO to raise your ranks with Google? You can carry out an SEO audit using Google Search Console as your tool.

• When to Use It

The Google Search Console ought to be set up on your website if it is not already. Many of the same diagnostic features found in costly SEO tools are available with this straightforward website plug-in, completely free. While keeping an eye on the progress of every single page you publish in the index, you will be able to spot crawl issues and blacklisted URLs on your website. GSC assists you with organising structured data and optimising HTML on your website, including headers, meta descriptions, and title tags, under the optimization tab.

• Cost and access

Anyone with a website is welcome to use Google Search Console, which is a free SEO audit tool.

Although SEO is becoming more competitive, site owners now have more tools at their disposal, making it simpler to make sure they are doing everything possible to optimize their own websites. Examine a few of the tools in this manual to find which ones work best for you. Numerous have identical functions and can even be utilised in tandem. You might discover that some are a better fit because everyone has different preferences for design and workflow. Contact Intersmart right away for additional information about SEO services in Dubai; we are available to assist you. Talk to our experts today at [email protected].