The Power of Collaboration on Instagram

Have you ever wondered why some Instagram accounts just seem to blow up and others don’t? Like, what would be their secret sauce? Well, guess what? Most of it comes down to collaboration. Yes, collaborating with others can seriously skyrocket your profile, boost your engagement, and help you reach way more people. 

What is Instagram Collaboration?

So, what exactly is Instagram collaboration? It’s basically when you and another user or brand join forces to create content. Think of joint giveaways, takeovers, co-created posts, and stuff like that. The idea is to mix your audiences together and get the best of both worlds. Cool, isn’t it?

Why Should You Collaborate on Instagram?

Reach New Audiences

Imagine a scenario where you have 5,000 followers, and you team up with someone who’s got 10,000. Suddenly, your posts are being seen by 15,000 people! That’s the beauty of collaboration. You get to tap into a whole new audience that you wouldn’t have reached otherwise.

Boost Engagement

Ever noticed how posts with multiple tags or shout-outs get way more likes and comments? That’s collaboration at work. When two (or more) accounts promote the same content, it creates a buzz and gets people talking and interacting.

Build Credibility

Teaming up with well-known influencers or brands can give your credibility a major boost. If people see you collaborating with someone they trust, they are more likely to trust and follow you too. It is like getting a nod of approval from someone in your niche.

How to Collaborate on Instagram?

Select a Partner

Find a user or brand that fits your niche and your audience, preferably one with a greater number of followers. Ensure that the style and, of course, the goals are aligned for smooth collaboration.

Plan the Content

Get down with your collaboration partner and begin to brainstorm ideas on what kind of content you are going to create. Whether it is a funny giveaway or a co-post, be sure that you both have agreed on the vision.

Create the Content

Team up for some amazing visuals and captions. Partner on photos, reels, or even long videos so that the quality of content is at its peak and does justice to both brands.

Create the Post

Upload your content to Instagram and tap “Invite Collaborator” to add them to the post, then wait for them to accept the invite.

Promote and Engage

Share it in your Instagram Stories so that more people can view it. Also, be sure not to forget to engage with the comments and messages over the coming days to keep the buzz alive and maximize your increased engagement.

How to create Instagram collab post?

To create a collab post with another account, invite that account to be a collaborator. Once they accept the invitation, the post will be shared from both accounts.

Create a New Post:

• Tap the + sign to create a new post.
• Upload your image or Reel.
• Fill out the caption, and add location, hashtags, or other features.

Tag People:

• Tap on Tag people.

Invite Collaborator:

• Tap on Invite collaborator (do not select Add tag as this will not make the post appear in the other account’s feed).
• Search for the account you want to invite.
• Click on their profile.
• Repeat this step to add up to five accounts.
• Tap Done.

Share the Post:

• Tap Share.
• Your collaborators will receive a notification inviting them to collaborate.
• Your content will initially appear only on your account until they accept the invitation. Once accepted, the post will appear on their grids and feeds as well.

Some Notable Collaboration Examples

Adil Supermarket and Khalid Al Ameri

Adil Supermarket is one of the highly-esteemed chains in Dubai dealing in a wide range of groceries and household essentials that are regarded for their quality and variety. Not long ago, the company did a checklist collaboration with Khalid Al Ameri, a popular entertainer-entrepreneur. Coupled with this high-end personality brand association, Adil Supermarket empowered its market presence by connecting at large with its audience, showcasing a brand belief in innovation and customer engagement.

Average Usual Reach of Instagram Reels: 6k-10K

After collaborating with Khalid Al Ameri,

Adil Supermarket’s Instagram reel reach: 2.6M

Mastercard LATAM and Lionel Messi

Mastercard LATAM is the leading Payment Solution provider in Latin America and the Caribbean, with a very strong reputation in the field of Financial Services and Innovation in Digital Payments. The global football icon, Lionel Messi, brought brand awareness of outreach to a larger audience. The brand consistently aligned itself with a superstar like Messi to enhance its identity in such diverse demographics.

Average Usual Reach of Instagram Reels: 50K

After collaborating with Lionel Messi,

Mastercard LATAM’s Instagram reel reach: 309M

Emirates and NBA

Emirates is the world’s one of the most reputed airlines for its service and reach. Recently, the airline partnered with the NBA, which is the leading professional basketball league with a big international follower base. This is an important collaboration by Emirates for the very reason that it would help reach the high number of zealot NBA followers and add to its brand endorsement in the world of sports. This collaboration underscores Emirates’ far-sighted strategy to augment its influence and reach with a diversified audience through one of the leading sports leagues in the world.