Digital Marketing Tactics in 2020

Digital Marketing is continuously evolving day by day and it will continue to evolve in the coming years too. Digital Marketing consequently allows you to connect with all kinds of audience groups across the world. And that is why Digital marketing is considered as the future of Marketing. The tactics that what worked in 2018 or 2019 may not work the same way in 2020, and to get the best possible results for our clients, we have to stay on top of these trends. Down here are 4 digital marketing tactics you should be using this year.

• Voice Search
• Invest in influencers
• Google Verified Listings for Local SEO
• Remarketing

• Voice Search

It is predicted that 50% of all searches will be voice searches in 2020. S your content must be voice-friendly otherwise it would not show as the search result. For that, the content should focus on fewer keywords and concentrate more on answering by understanding the user’s intention. For example, a person looking for a digital marketing company in Dubai might type digital marketing company Dubai but might ask which is the best digital marketing company in Dubai. So choose keywords based on the questions people may ask when they voice search.

• Invest in influencers

An influencer is a person who has the power to affect the buying behaviour of any consumer. If you want to make influencer marketing effective, try collaborating with local influencers rather than the expensive celebrities. Because consumers are seeking transparency from brands. Also, maintain a long-term relationship with the influencers as it will benefit your business.

• Google Verified Listings for Local SEO

Google My Business really help your local business to be visible and provide valuable information to the audience. Also, it helps your business to establish a geographical location. These Google My Business benefit you by showing your business in the “near me” searches and it delivers the audience basic ideas about the working hours, address, reviews, and others.

• Follow through with remarketing

Remarketing is a marketing technique used to target people who previously interacted with your website or mobile app. Most of the people don’t know how to use remarketing to boost your sales. Online display advertisements draw consumers to your site or app so that you can target them with inexpensive, effective messaging wherever they are online. Here are three examples of remarketing.

• Over phone
• Email
• Social media

So these top 4 tactics will definitely help your company to be the top digital marketing company in UAE.