Digital Marketing trends in 2021

The global pandemic is continuing its spread across the world and not showing any signs of stepping back. Anyways the pandemic has opened different ways to promote businesses online. According to studies, more business has turned its products and services online. To become a successful marketer you have to stay informed and updated to the ever-changing digital marketing trends. Let us look at some digital marketing trends in 2021.

• AI-Powered Chatbots
• Voice Search Trend
• Video marketing trend
• Interactive content trend
• Higher investment in YouTube ads

1. AI-Powered Chatbots

Chatbots are machines that make conversations with customers through text or audio. AI-Powered chatbots understand the intention of human by using natural language processing (NLP) and machine learning (ML) to deliver natural conversation. It is assumed that AI-powered chatbots replace human in customer support apps and digital channels.

2. Voice Search Trend

People have become increasingly fond of using digital voice assistants because of their convenience. According to studies, 40% of all the google search queries are voice searches. By 2021 it is expected to reach 9.7 per cent increase to 122.7 million users. This increase in voice search trend calls for a change in SEO strategies. Most people use voice search assistants for local businesses. So it is better businesses must optimize their online presence and brand information to take advantage of these trends.

3. Video marketing trend

Video marketing is the best method that allows brands to connect with their customers and promote more human interaction. Video ads give customers a clear idea about the products and services. Short videos, animated videos, live motion and DIYs, helps you to create an identity and build your brand among the audience.

4. Interactive content trend

Content is something that always attracts customers to the brand. Interactive content focus on engaging the audience to the brand. For example, puzzles, quizzes, Q & As, polls, videos etc increase customer engagement with the brand. Also, interactive content allows you to build brand awareness and engage your target audience.

5. Investment in YouTube ads

Have you ever thought why brands invest in YouTube? Over 2 billion users use YouTube on a daily basis, and YouTube remains the second largest search engine and the third most frequented site on the Internet. The number of users is increasing day by day. This allows brands to reach customers more efficiently across the world through influencer marketing.

Covid -19 is mostly likely to last over 2021. The best digital marketing company in Dubai gives you the benefit of creating an effortless online presence for your brand. Also, a leading digital marketing company in Dubai always stays informed and updated to the latest digital marketing trends. The flexible digital marketing services from the right digital marketing company in UAE can find you the perfect strategy to fit your brand.