Category: Ecommerce

The Role of Personalization in E-commerce Marketing

Posted on by Merlin

Personalization is a magic spell to the world of e-commerce. The power of personalization lies in giving each and every customer that experience of uniqueness, being valued and understood. But what does personalization in e-commerce entail, and in what ways can brands tap into this to further push sales and customer satisfaction? The blog ‘The Role of Personalization in E-commerce Marketing’ discusses it all with the insights from the experts of our digital marketing company in UAE.

What is E-commerce Personalization?

E-commerce personalization refers to the practice of tailoring the online shopping experience for each customer based on their preferences, behaviors, and past interactions. It uses data to create customized content, product recommendation, and even special offers based on the specific needs of the user. In simple terms, it’s about serving the right product to the right person at the right time.

This can be something as simple as the customer’s name at the top of an email or as complex as suggesting dynamic products based on that shopper’s browse history. At whatever level, it’s all about relevance and engagement for the shopper experience.

Why Personalization Matters in E-commerce

Personalisation allows companies to cut through the ruch of a world full of generic ads and wrongly suggested products. In fact, over 74% of people get frustrated when content is not aligned to their preference, and 80% of customers would like to purchase from a company which can offer them personalisation.

The following says why personalisation is more than just a good-to-have:

  • Boost Customer Engagement

Personalized content is more likely to be noticed by the target customer. Whether it is a recommendation on the homepage or a product in an email, customers tend to engage with content that appears to be customized for them.

  • Better Conversion Rate

If you show the customer what he/she needs, the customer is going to buy that. Personalization removes the guesswork, making the purchase decision easier and boosting conversion rates.

  • Creates Loyalty to the Customer

Personalization is not merely about making sales; it is all about building a relationship with customers. If a customer feels that a brand really understands him, then he will keep on coming back and be a brand advocate.

  • Reduces Cart abandonment

Once customers have added some products in a shopping cart without actual purchase, targeted messaging and personalized offers will bring them back on track. 

Key Personalization Strategies for E-commerce Success

Personalization for ecommerce does not necessarily have to be complex. Here are strategies which leading digital marketing agency UAE suggests, that any business can use to begin personalizing the e-commerce experience:

  • Personalized Product Recommendations

Perhaps the most common form of personalization is to analyze customer behavior in order to recommend items that a customer is likely to want. Whether you call it a “Recommended for You” section on your homepage or similar product suggestions, personalized recommendations do have a clear impact on sales.

  • Dynamic Content on Websites

The dynamic content is dynamic in character since it’s changed based upon the one who views the material. For example, if a repeating customer comes to your website, you can indicate to them personalized banners tailor promotions or a nice welcome message that appeals as exclusive.

  • Campaign Email Targeted

Though email marketing originated more than two decades ago, it is still considered among the most effective channels of personalized content. Use your data to segment your email list and run targeted campaigns. For example, if a customer has shown interest in a specific product category, update them when new arrivals come into the store.

  • Personalized Discounts and Offers

Who does not like a bargain deal if it is offered in a personalized manner? Personalized discounts based on past purchases or browsing behavior motivate customers to complete a transaction.

  • Behavioral Triggers

Create autoresponder messages triggered by certain actions taken by your customers, such as checking out a specific category, abandoning items in the cart, or viewing a product page several times. These triggers allow you to reach out to customers at the precise moment.

Implementing E-commerce Personalization Challenges

Benefits of personalization are self-evident, but the successful implementation of personalization is complicated with concerns like:

  • Data Privacy Concerns

With higher standards for data privacy, such as GDPR and CCPA, businesses must be cautious in how they collect and use customer information. There must be transparency and consent, so one cannot alienate the customers in the process.

  • Integration Issues

To be successful with personalization, all customer data – from interactions on websites to every previous purchases-can be looked at totally in a single view. It becomes complicated if you have to employ several tools and platforms that don’t talk too well to each other.

  • Over-personalization

Personalization also runs the risk of being taken too far. On the other end of the spectrum, customers can find it overwhelming and even invasive to receive ads and personalized recommendations bombarded at them in an uncanny and extremely targeted manner. 

Future Trends in E-commerce Personalization

E-commerce personalization is always up to something new and reinventing ways that the new technologies and strategies come into the picture. Some emerging trends of it include:

  • Artificial Intelligence and Machine Learning

Artificial Intelligence is the new personalization. Due to machine learning, with such humongous volumes of data to analyze, e-commerce will probably better predict preferences for their customers in a live setting.

  • Voice Search Personalization

As smart speakers and voice assistants become increasingly popular, there are definitely odds that e-commerce sites will eventually have to optimize for voice search too. In this case, personalization is not only seen but also heard.

  • Augmented Reality (AR) Experiences

AR transforms the customer-consumer interaction with products on the web. Imagine how a piece of furniture would look in your living room before you buy it. Expect more interactive and personalized shopping experiences with each advancement of AR.

  • Hyper-Personalization

Hyper-personalization is the application of AI and real-time data to provide even more customized experiences beyond what’s generally covered under personalization. This could go as far as tailoring both the products being shown and the tone or language in messaging.

Web Design for E-commerce: Creating Engaging Online Shopping Experiences

Posted on by issadmin

An appealing web design is essential for online visibility and customer attraction. A professional design appeals to the target demographic and allows people to easily traverse the website. Only a good web design can help you improve revenue and attract new clients. A professional design will be able assist you in achieving your objectives and successfully promoting your business. So, in this blog, ‘Web Design for E-commerce: Creating Engaging Online Shopping Experiences’, we will discuss why creating e-commerce websites that are engaging is important for your business with the experts at our SEO agency

E-commerce Website Design Best Practices to Follow

We’ve listed some of the best e-commerce website design practices to follow. They include : 

  • Design for User Experience

Most of us know that E-commerce website design is more than just looks. It’s about creating an experience for your target audience. Your goal should be to make an emotional connection between customers and products. Apart from amazing graphics, you want to create a design that resonates with them. That’s how you win them over.

You need to prioritize user experience because it leads to a 400% greater conversion rate and promotes recurring business. Make sure to choose a customer-centric design that is easy to use, consistent, and accessible to everyone. Also, simplify navigation, ( because nobody likes a difficult website that takes to find things forever ). It will certainly create an engaging experience for your customers. If you are navigation is poor, you will end up losing customers.

  • Match Brand Identity

Your brand is like the face of your online store. More than a logo, it will be the identity of your company. A great design will work for you, It delivers your brand’s narrative easily, combining looks and brand voice ( appealing to your target audience). However, you need to consider your clients’ preferences while selecting product images, fonts, symbols, and colors. And here is the catch: keep things original.. Even if you add some new features or elements to your already established brand/logo, make sure your site has the same look and feel.

For example, Tropicana, the well-known fruit juice company, chose in January 2008 to give its best-selling product, Tropicana Pure Premium, a new design. However, the consumer reaction was very negative, resulting in a dramatic 20% reduction in sales over the next two months, totaling about $30 million in losses. The revamp failed to appeal to its core consumer base. Tropicana eventually had to backtrack, returning to the old packaging, since the customer base did not resonate with the new packaging. Well, that did take a dramatic turn, didn’t it?

  • Stay up-to-date With Trends.

Staying up to date with the trends is important, points out our SEO expert. Online buyers’ expectations evolve in tandem with technological advancements. Contemporary e-commerce designs incorporate interactive layouts, dynamic sites, and data-driven product recommendations. Customers today expect a personalized digital experience, from simple product searches to safe online transactions and order monitoring. So, to boost your business, you have to make certain that you are up to date with the shifting trends in your website design. Trus us, it does make a difference.

  • Mobile Optimization

You have to make sure that your online shines on small screens. Mobile optimization is a must for smooth shopping. So, make sure to simplify menus, streamline checkout, and resize images for quick loading. Responsive design is key. it adapts your site to various devices, enhancing user experience. Prioritize thumb-friendly buttons and font readability. A mobile-friendly site isn’t just a perk – it’s a necessity for capturing the growing mobile market. So, keep it user-friendly, and watch your sales climb as customers effortlessly explore and purchase from their smartphones. Mobile optimization is undoubtedly your secret weapon for a successful e-commerce venture.

  • Incorporate Customer Reviews

When it comes to designing your e-commerce site, pay heed to customer reviews—they’re like virtual recommendations. These firsthand experiences wield immense influence, shaping trust and swaying potential buyers. Sprinkle genuine reviews strategically across your pages, integrating authentic voices into your product displays. Real testimonials act as guideposts, aiding shoppers with reliable insights as they navigate your online store. A user-friendly website design coupled with honest feedback creates a genuine shopping experience, turning casual visitors into loyal customers.

  • Simplify the Checkout Process.

You need to simplify your online store’s checkout for a smooth shopping journey. When designing your e-commerce site, always aim for simplicity. Complicated checkouts can drive customers away. Also, trim unnecessary steps and ask for only essential information. So, Avoid lengthy forms, and make your buttons clear and user-friendly. It is important to keep distractions minimal during the checkout process to encourage completed purchases. So, make sure to focus on decluttering and simplifying to boost user satisfaction and boost sales.

  • Incorporate Trust Signals.

Adding trust signal cues into your e-commerce website design is very important. These indications, such as customer reviews, safe payment icons, and clear contact information, foster a sense of trustworthiness. Visitors do require assurance that their transactions are secure and your company is trustworthy. Trust signals generate trust in potential customers, prompting them to make purchases. Common signals include ;

  • Professional photos and high-quality images

The visuals in a site are quite important as they help customers to build trust in your product. It will give them an idea about your product, and It will certainly give the customer a sense of trust. You can also use the lifestyle photos to show product usability.

  • Contact information.

You must share your email address along with your phone number or mailing address so the customers can contact you for any inquiry,  You have to make it easier for the shoppers with the customer care team.

  • Links to your store policies

It is important to show how your store operates which includes the web term and policies. A simple return policy can make a huge difference. It can also decrease shopping cart abandonment and loss of money.

  • Technical certifications

Make sure to display badges and graphics as proof of security and industry compliance. It will certainly increase the trust factor of your website.

E-commerce Website Essentials: Must-Have Features for Online Stores

Posted on by issadmin

In this modern digital landscape, the world of commerce has been transformed profoundly by the introduction of countless online stores. E-commerce websites have become highly significant as businesses adapt to this ever-evolving landscape. Through the blog, ‘E-commerce Website Essentials: Must-Have Features for Online Stores’, we walk you through the major features of a successful online store website. Inter Smart, the best e-commerce development company in Dubai helps you to discover the secrets behind building a successful e-commerce website that thrives in this competitive world of business.

What is an E-commerce Website?

An e-commerce website can simply be a digital marketplace of modern times, which is a blend of commerce and convenience. It is a virtual platform of business where you can showcase your products and services to an audience around the globe. Compared to traditional stores, e-commerce stores can operate 24*7*365, allowing customers to shop according to their convenience, regardless of time or geographical constraints. The convenience and comfort ensured by these e-commerce websites to the customers extend to secure online transactions and a smooth shopping experience by navigating and selecting their desired products for payment and delivery. Thus, e-commerce websites have transformed the whole shopping scenario; the way we buy and sell products.

Contact our company of e-commerce web development Dubai to receive the best services for your online store website and to watch your business soar.

Key Features for E-commerce Websites

As online stores have become countless nowadays, here are some essential features for e-commerce websites to keep in mind if you are planning to set up your business in online stores. Keep reading to have an in-depth understanding.

User-friendly Navigation

Any e-commerce website that aims to succeed in the highly competitive landscape of retail must have a website that has user-friendly navigation. If you lack this feature on your website, your customers may become frustrated and lost even though you offer a wide range of products similar to a vast shopping mall. So, you must ensure a proper search bar, navigation menu, and well-designed product categories. This helps your visitors as well as customers to browse through and select their desired product effortlessly. The user-friendly navigation experience is a basic feature to be employed in every e-commerce website to reduce their bounce rates and increase conversion rates. Ultimately, you must ensure that the visitors to your website are happy with their arrival at your page.

Responsive Design

Responsive design is, definitely, an essential feature that an e-commerce website must have to succeed in this competitive digital world of business. Mobile phones and tablets are more used than desktops or laptops; the one-size-fits-all approach will not fit all devices. Here, the significance of responsive design comes into action. The Responsive design of your website ensures that it adapts easily to any device of your customers. This enhances the user experience and aids in boosting the visibility of your website in search engines, as these search engines consider responsive design and overall user experience essential factors. In this world, where all consider convenience the king, a website with a responsive design is a smart and long-term investment that ensures users are satisfied with your website navigation and design features.

Good Quality Photos and Videos

Uploading high-quality photos and videos is an unavoidable part of an e-commerce website that wishes to create a lasting impression on visitors and customers. In the digital space, visual effects play a great role more than written content. Uploading good-quality images and videos provides a much better experience for those who visit your website to purchase your products. This also builds credibility for your customers as they can identify the exact color, details, and texture of your product. In addition to the trust built, when they decide to purchase your product, there is a sense of confidence. The confidence as well as credibility are long-term investments that continue as long as you keep providing the same. Thus, in the case of e-commerce websites, images and videos play a great role in influencing the mindsets of people to purchase your products.

Sort and Filter Options

Incorporating sort and filter options aids in empowering your website visitors to curate their online shopping experience, providing options for them to navigate easily through en number of products and find exactly their desired one. Sorting options such as relevance, newest arrivals, low to high, high to low, etc. provide a tailored browsing experience for your customers. Moreover, the filter options allow them to narrow down their choices from the vast sea of products according to their desired color, brand, size, or more.

Filter option helps the users to save their time from browsing the unnecessary products, reducing their frustration and enabling a joyful shopping experience. In this busy world where everyone values time and convenience, the sort and filter options in online stores have a major role in enhancing the satisfaction level and promoting more visits to your sites. When consulting companies for your e-commerce web development, ensure all that the required features are incorporated into your website towards the completion of your website development.

Multiple Payment Options

Online shopping is mostly an in-depth understanding of user behavior. Understanding that your customers have different preferences for payment methods, you should be able to provide a variety of choices of payment to attract users as well as satisfy your customers. To enhance the convenience of your potential customers, you can include various payment options such as debit/credit cards, wallets, UPI, major payment apps, and cash on delivery. Including all these payment options helps to build trust and assure them that their payment method is accepted, fostering the thought of repurchasing from you with confidence. Multiple payment options are not just for the convenience of the customers, but they help in building a strong trust and bond with your customers, which ultimately boosts your sales.

Approach Inter Smart, the company known for the best e-commerce website development Dubai to develop website for your online store with the latest trends in website development and watch your business reach new heights.

Attract More Sales With Ecommerce Web Design Services

Posted on by issadmin

This era of digitalization witnesses rapid development of business in online platforms with tight competition among business owners in all sectors. The majority of the customers drive sales by eCommerce platforms which require an attractive and compelling eCommerce website that is smooth and convenient for the users. The uniqueness and ease of the use of the website and many other factors make a positive difference in attracting customers, driving more sales, and receiving success. Businesses shall adapt to this landscape and invest in digital marketing along with investing in the traditional forms of marketing and advertisement. This blog explores more on how to ‘attract more sales with eCommerce web design services’. The experts at our eCommerce development company in Dubai equips the latest trends in digital marketing that ensure you top-notch eCommerce web designs for your business.

Ways to Improve Your eCommerce Web Design

It is highly essential to have an updated eCommerce web design to attract more sales through the eCommerce website of your business. Here are five effective ways that will help you to improve your website. Let us make a glance.

Attractive Design

The first impression users receive when they enter your website lasts in their minds. To influence the first impression that people get from your website, you must prioritize the overall design of your eCommerce website. A visually appealing website captures the attention of visitors and easily converts them into your customers which increases the conversion rates.

A creative design layout with appealing colors and visual elements such as images or videos, invites users to visit your website and continue navigating through the pages. A visually captivating design can evoke a sense of emotional connection between the business and the visitors which can gradually result in an increase of repeated visits and the brand’s credibility. If your website is well-updated along with the latest trends, people can sense your commitment to providing high-quality services professionally. Our experts in eCommerce web design Dubai at Inter Smart are ready to help you to provide an attractive design that leads to increased conversion rates which boosts your sales and revenue.

Easy Navigation

A website with seamless and easy navigation has the extra power to drive traffic and increase sales and revenue. When your website has an easy uninterrupted navigation system, users can browse through your website and find their desired products and services conveniently and quickly. Convincing menu bars, properly placed search bars, and compelling Call-To-Action buttons ensure the customers search and reach their desired products and services resulting in a positive user experience. A customer might spend 2-3 seconds to load a page and if your website takes more than that time period, visitors may get frustrated and move to other websites with easy navigation.

Seamless navigation also fosters a sense of trust among users making them comfortable with the ease of browsing and finding their needs in a short span of time. Thus, along with other factors, you must give importance to the navigation system to have a larger customer base that boosts your sales and ensures success in online platforms.

Responsiveness

Responsiveness is another important factor that influences sales and user satisfaction. Ensuring the responsiveness of your website is necessary today as the number of users who follow online platforms for anything and everything is increasing day by day. They access your website through various devices such as smartphones, laptops, tablets, or other devices; a responsive design promises users comfortability on any screen with top-quality visuals. This helps visitors to enjoy an optimized shopping experience on the device they use. Moreover, a responsive design of an eCommerce website enhances search engine rankings too. A responsive and fast website with a reduced bounce rate ensures an increase in customer engagement and conversion rates at the same time.

Remarket Existing Audience

Remarketing to the existing audience is an ideal way of driving more sales from your eCommerce website. By understanding the interests of your old visitors and having track of them through email campaigns or advertisements helps you to maintain their interest in your products and services and increase conversion rates resulting in an increase in sales. Remarketing campaigns through advertisements in various online platforms they use reminds and encourages them of your page and there is a high chance of them coming back to your page and continuing their purchase of your products or services. This also acts as a tool to that strengthen brand trust and familiarity with people. Thus, remarketing to existing audiences leads to achieving more conversion rates, and building trust and credibility which ultimately results in an increase in sales through your eCommerce website.

Compelling content

Compelling and engaging content is always an element of attraction in eCommerce websites. It boosts the potential customer base and drives more sales effortlessly. SEO experts at our eCommerce web development company are updated with the trends in website content and SEO to help you in optimizing your websites. Top quality and informative content easily captures the attention of visitors and repeatedly approaches you further for their needs and interests. You can concentrate and improve your content quality in your product descriptions, blogs, images, and videos to improve the shopping experience of the customers. Technically well-structured content enables effective storytelling that allows your business to build emotional connections with visitors and foster brand loyalty. By delivering engaging and compelling content that provides both information and entertainment, you can attract customers effortlessly which leads to a greater increase in sales and revenue.
To conclude, in this competitive world of online business, many efforts shall be put forward to stand ahead of the game. One of the most important among them is to have an updated and attractive website. Inter Smart, the maestro in eCommerce website development Dubai is ready to help you with all the strategies to employ in your website to drive more sales and achieve success.

Best WordPress Themes for eCommerce

Posted on by issadmin

WordPress themes for eCommerce are specially designed to enhance and develop online businesses to be more appealing and to increase user experience. These WordPress themes offer a wide range of features including templates with different layouts and fonts that can be customized easily with the preference of the designer, flawless integration with common eCommerce plugins, and also designs that ensure compatibility in any devices used. This blog discusses the ‘Best WordPress Themes for eCommerce’ that are selected and recommended by our experts at Inter Smart, eCommerce website development Dubai.

Astra

Astra is a popular WordPress theme that is new to the market. It is known for its super lightweight, easily customizable, and very compatible nature. It comes with a free version and a premium version in which additional customization features are added. Astra is built with clean and optimized code which gives exceptional speed and performance. It’s responsiveness and SEO-friendly nature and the above-mentioned features give it a rating of 4.9 out of 5 on WordPress.org.

Divi

Divi is a feature-rich and mobile-friendly theme that is highly customizable with a powerful page builder. It offers dozens of unique and customizable content which is ready to drag and drop into your project. These high-quality templates are multipurpose themes that can be used for any kind of project. Divi is basically a premium theme where you have to purchase the license to use it.

OceanWP

OceanWP is another multi-purpose theme that is known for its speed and performance.  It is versatile and feature-rich that offers a user-friendly interface, responsive design, and fast loading time. Another notable specialty is that it supports WooCommerce for creating robust online stores, and it integrates easily with other page builders which is a great step to eCommerce web development.

Flatsome

Flatsome also stands at the top among the Best WordPress Themes for eCommerce. It has modern features that are quite user-friendly with a ‘drag and drop’ page builder. It has a wide range of built-in features which are particularly for eCommerce platforms like wishlist functionality, product quick review, and so on that strongly focus on the online shopping experience. The flexibility and speed of Flatsome attract people who are looking to create a functional and stylish online store.

Sydney

Sydney is a clean and professional design that provides a responsive design so that it looks good on any device. It is compatible with WooCommerce and Elementor and also it supports social media as well. It has a very minimalist design but has access to Google fonts.  Sydeny is so flexible that it is suitable for various kinds of websites like corporate or business websites, portfolios, and online stores.

Neve

Neve is an easily customizable and highly versatile website used mainly in blogs, online stores, business sites, portfolio sites, and so on. It has rather good pre-built layout features and is easy to install as well. It also allows other powerful tools to work alongside to create more amazing and impressive websites. Overall, it is one of the good themes which has acceptable performance in the WordPress theme market.

Barnsbury

The Barnsbury WordPress theme is a modern design option for creating stunning designs for websites, especially for agricultural, business, and shopkeepers. It is also suitable for food bloggers, restaurants, and cafes that concentrate on food and healthy living.  It offers a wide range of customizable features and layouts. Barnsburry allows users to create websites with their own creative and more innovative ideas. Both freshers, as well as experienced users, find it easy to use with its intuitive tools and user-friendly interface. Thus, Barnsbury is a perfect solution to exhibit your innovations in a more flexible and stylish way.

Mayland

Mayland is a stylish versatile WordPress theme that offers a very simple, clean, and minimalistic layout that makes it suitable for business websites, online stores, calligraphy, personal blogs, photography portfolios, and other portfolios. This theme offers various types of pre-designed templates and a ‘drag and drop’ page builder which makes it simple to make websites even without any coding knowledge. As it is built with SEO optimization, we get better visibility in search engine results. Maryland’s tiled galleries, featured images, and threaded comments support give an exceptional user experience on any device.

Stratford

Stratford WordPress theme is a highly recommended theme for educational institutes, businesses, and personal blogs. It is easy to navigate as the template is straightforward in its content and layout. The global styles and block editor styles, threaded comments, and storefront support they provide make it simpler to use and create exciting elegant websites.

Leven

Leven is a popular and very flexible WordPress theme for eCommerce. Ti is suitable for a broad variety of websites, blogs, online stores, portfolios, and corporate websites. The accessibility, classic menu, and creative designs allow it to easily customize and use the respective designs. The various predesigned templates and the option to integrate with other popular plugins such as WooCommerce, make it one of the best choices to build websites as well as online stores. Leven is always preferred for the tools it provides and the flexibility it has to create professional portfolios and websites.

Redhill

Redhill is another versatile and stylish WordPress Theme. It is created for showcasing your writing and photography websites in a visually stunning appearance. It is a clean and simple modern design that is visually appealing and is perfectly suitable for small businesses of the above-mentioned and entrepreneurs. Primary features of Redhill include the featured images of high quality, block and global editor styles, and threaded comments which provides personalization of fonts, colors, and layouts according to your aesthetic preferences.

To recapitulate, WordPress themes play a vital role in the creation and whole development of a website or portfolio or an online store. Each WordPress theme has a distinct specialty of its own which attracts users to use it. Astra’s pre-built templates, Divi’s ‘drag and drop’ page builder feature, OceanWP’s product filtering and SEO optimization, and Flatsome’s customization options serve the varied needs of designers and developers. It make easier to create active and engaging online eCommerce experiences. Intersmart, the best destination to get along for eCommerce web design Dubai caters to all your website needs.

E-Commerce Platform Migration: A 10-Minute Guide to Moving Your Site

Posted on by issadmin

There could be a plethora of reasons for moving your e-commerce to a new platform. You might want to grow your e-commerce business with an upgrade in the platform. This blog about E-Commerce Platform Migration: A 10-Minute Guide to Moving Your Site can help you in understanding the steps in moving your site. You will get insights into what is e-commerce platform migration, its benefits, and finally, how to successfully migrate your site. If you have any concerns about the process of e-commerce platform migration, connect with our e-commerce development company in Dubai to effectively complete the mission.

What Is E-commerce Platform Migration?

It is also known as e-commerce re-platforming and it is the transfer of an e-commerce business website from one place to another. This procedure mainly includes the moving of site data, content on the website, and certain integrations to the new platform.

Benefits of Replatforming

E-commerce platform migration helps in meeting the changes in online business. There are an array of benefits that are offered in re-platforming of your business. So if you are thinking about enhancing the performance of your website, and improving the overall efficiency of the business by keeping the technology and features updated, a platform migration is what you need to get you more opportunities to grow and flourish your business in this competitive market. Seek our e-commerce web development Dubai to acquire maximum benefits in migrating your e-commerce. Some of the prime benefits while re-platforming your website are discussed in the following.

Higher Conversion Rates

You have many opportunities to bring an attractive factor to the site while re-platforming so that the shoppers are visually attracted to your website. You can make an appealing and modern site that improves the experience of the shoppers. This will provide them with a better experience of shopping with your services and products.

Higher Average Order Value

A new platform can open doors with new tools for convincing customers to spend more time on their site. It’s like you can compliment their shopping with extra shopping opportunities. You can offer them relevant additional products that are usually purchased by other shoppers, discounts on higher orders, and available offers.

High Revenue With Sales

Many businesses are focusing on combining both B2B and B2C on a single platform. Instead of hosting separate sites for B2C and B2B, you can migrate your online site to a single platform that helps you to serve both parties. You can also offer differentiated discounts, offers, pricing, payment, and shipping that depends on the user.

Improved Profit

Back office inefficiencies can be challenging and expensive for businesses. Moving to a new platform can simplify operations and an integrated back-end ERP system can streamline the activities by reducing the process sales work by maintaining the efficiency of the site.

How to Migrate Your Site to a New E-commerce Platform

E-commerce platform migration can provide more opportunities to enhance your business. You can seek the professional help of our e-commerce web development team to successfully manage the moving of your e-commerce platform. Here is a step by step guidance on how to effectively migrate your e-commerce platform.

Plan Your E-commerce Platform Migration

Migration of your e-commerce platform needs accurate planning. Firstly, the procedures of migration include outlining every process that is included in re-platforming. Make a note of why you want to change the site, and what changes you want to bring to the new site.

Classify Your Present Content

To successfully move everything over to your new site, you must organize all the content you want to move over from your old site. Then, make an outline on the pages and point out the location. This can help in keeping track of the content as you migrate it to another platform.

Complete Designs

Make sure the designs are already complete when you start moving your data, the next step is to back up your site. This process will help if anything wrong happen during the migration of e-commerce data.

Move the Data

You can now commence the migration of the data by testing it to ensure everything is okay. If it is a positive sign, you can proceed with e-commerce data migration. You can use any file transfer protocol (FTP) agent to move status files. You can import the database to the new platform if you have a site that runs on the database. Migration procedures will be more involved if the structure of the new platform is different from the old platform.

Connect Emails and Tools

Once you have moved your content, you can then connect the tools that are used in the site like chatbot services, email, shipping platform, and checkout platform. Back up the messages and contacts of your email before your move to the next step.

Website Testing

Do some necessary test orders to confirm the working conditions of the new site before making it live. Ensure that the new site is connected with a well-made payment processing system. Moreover, work on the bugs before users visit your site for your product and services.

Launch the New Site

You are ready to launch your new site once the content is moved and everything is set up. It will be preferable to live your site with few online customers. Check the pages on the site after the launch to ensure the right working conditions. Prepare for the bugs as you can encounter bugs any time you make changes on the website. Make sure you are ready to clear the issues to make smooth transitions. Also, keeping the backup of the old site for some time would be helpful for the new site.

To reiterate, the process of e-commerce platform migration can be daunting but it can help you in building up your long-term success of business. You have to meet the requirements of the users in order to thrive in the e-commerce market. Build more tools and functionalities to make the delivery process easier which can drive more revenue. You can contact Inter Smart, our e-commerce website development Dubai to provide efficient service in moving your e-commerce platform.