Have you ever wondered why some Instagram accounts just seem to blow up and others don’t? Like, what would be their secret sauce? Well, guess what? Most of it comes down to collaboration. Yes, collaborating with others can seriously skyrocket your profile, boost your engagement, and help you reach way more people.

What is Instagram Collaboration?

So, what exactly is Instagram collaboration? It’s basically when you and another user or brand join forces to create content. Think of joint giveaways, takeovers, co-created posts, and stuff like that. The idea is to mix your audiences together and get the best of both worlds. Cool, isn’t it?

Why Should You Collaborate on Instagram?

Reach New Audiences

Imagine a scenario where you have 5,000 followers, and you team up with someone who’s got 10,000. Suddenly, your posts are being seen by 15,000 people! That’s the beauty of collaboration. You get to tap into a whole new audience that you wouldn’t have reached otherwise.

Boost Engagement

Ever noticed how posts with multiple tags or shout-outs get way more likes and comments? That’s collaboration at work. When two (or more) accounts promote the same content, it creates a buzz and gets people talking and interacting.

Build Credibility

Teaming up with well-known influencers or brands can give your credibility a major boost. If people see you collaborating with someone they trust, they are more likely to trust and follow you too. It is like getting a nod of approval from someone in your niche.

How to Collaborate on Instagram?

Select a Partner

Find a user or brand that fits your niche and your audience, preferably one with a greater number of followers. Ensure that the style and, of course, the goals are aligned for smooth collaboration.

Plan the Content

Get down with your collaboration partner and begin to brainstorm ideas on what kind of content you are going to create. Whether it is a funny giveaway or a co-post, be sure that you both have agreed on the vision.

Create the Content

Team up for some amazing visuals and captions. Partner on photos, reels, or even long videos so that the quality of content is at its peak and does justice to both brands.

Create the Post

Upload your content to Instagram and tap “Invite Collaborator” to add them to the post, then wait for them to accept the invite.

Promote and Engage

Share it in your Instagram Stories so that more people can view it. Also, be sure not to forget to engage with the comments and messages over the coming days to keep the buzz alive and maximize your increased engagement.

How to create Instagram collab post?

To create a collab post with another account, invite that account to be a collaborator. Once they accept the invitation, the post will be shared from both accounts.

Create a New Post:

Tap the + sign to create a new post.
Upload your image or Reel.
Fill out the caption, and add location, hashtags, or other features.

Tag People:

Tap on Tag people.

Invite Collaborator:

Tap on Invite collaborator (do not select Add tag as this will not make the post appear in the other account’s feed).
Search for the account you want to invite.
Click on their profile.
Repeat this step to add up to five accounts.
Tap Done.

Share the Post:

Tap Share.
Your collaborators will receive a notification inviting them to collaborate.
Your content will initially appear only on your account until they accept the invitation. Once accepted, the post will appear on their grids and feeds as well.

Some Notable Collaboration Examples

Adil Supermarket and Khalid Al Ameri

Adil Supermarket is one of the highly-esteemed chains in Dubai dealing in a wide range of groceries and household essentials that are regarded for their quality and variety. Not long ago, the company did a checklist collaboration with Khalid Al Ameri, a popular entertainer-entrepreneur. Coupled with this high-end personality brand association, Adil Supermarket empowered its market presence by connecting at large with its audience, showcasing a brand belief in innovation and customer engagement.

Average Usual Reach of Instagram Reels: 6k-10K

After collaborating with Khalid Al Ameri,

Adil Supermarket’s Instagram reel reach: 2.6M

Mastercard LATAM and Lionel Messi

Mastercard LATAM is the leading Payment Solution provider in Latin America and the Caribbean, with a very strong reputation in the field of Financial Services and Innovation in Digital Payments. The global football icon, Lionel Messi, brought brand awareness of outreach to a larger audience. The brand consistently aligned itself with a superstar like Messi to enhance its identity in such diverse demographics.

Average Usual Reach of Instagram Reels: 50K

After collaborating with Lionel Messi,

Mastercard LATAM’s Instagram reel reach: 309M

Emirates and NBA

Emirates is the world’s one of the most reputed airlines for its service and reach. Recently, the airline partnered with the NBA, which is the leading professional basketball league with a big international follower base. This is an important collaboration by Emirates for the very reason that it would help reach the high number of zealot NBA followers and add to its brand endorsement in the world of sports. This collaboration underscores Emirates’ far-sighted strategy to augment its influence and reach with a diversified audience through one of the leading sports leagues in the world.

Knowing about The Top 10 Social Media Sites & Platforms 2023 will help you gain insights before you start promoting your brand to enhance the business through digital marketing techniques and ideas. Each platform has its own features and functions that can bring up your business in various ways to reach potential customers. There are certain strategies and definite platforms to attract the attention of your target audience. Your social media campaigns and poster content can get you a quality return on investment for your business. You can seek Social Media Marketing company in UAE to get you effective strategies and platforms to enhance your brand awareness.

Read more about Digital Marketing Strategy

Social Media Platform to Promote Your Brand

Instagram

Instagram is famous among the young population where they can share stories, posts, videos, notes, and many more. The emergence of influencers is the main contribution Instagram gave to the world. This also created a new whole marketing channel that allows regular people to make use of their fame. With the help of an Instagram business profile, customers can get a clear insight into the services and products of your business. The digital marketing team can access statistics of their marketing efforts that mainly include engagement and impressions data. There are a few features like sponsored ads which can be a post, videos, or stories to enhance visibility. If you are in search of expert Social Media Marketing in Dubai, Inter Smart is equipped with professionals to enhance your brand awareness.

Read more about How To Use Hashtags On Instagram

YouTube

YouTube is one of the highly successful social media platforms used by a large population without any age difference. It is basically a video-sharing platform that can be monetized with certain subscribers and videos. Videos can be entertaining, educational, or any other type where you can watch, share, comment, and upload videos. Visual representation of information is more effective and easy to digest rather than reading long paragraphs of the same thing. It is way more accessible that can bring a great impact on your business.

Facebook

Facebook is undoubtedly a heavy champion of social media platforms with its features including the like, tag, comment, and share buttons for various posts in the feed. The users mainly used this social media platform to catch up with their friends and family, learn about local happenings, engage in various groups, and watch videos or live interviews with people. You can use organic and paid marketing tools to engage with your audience effectively. Paid tools include ad campaigns, promotions, and sponsored posts. Facebook can be used effectively to engage with your audience with creative content posts, videos, and webinars.

Twitter

It is a social media platform that brings many opportunities to share and engage the audience with thoughts on various topics with a huge audience using effective hashtags. Business can create their own hashtags to make it popular which in turn enhance the awareness of the brand by promoting and boosting conversions. Building a community that can improve engagement is easy on Twitter. It is free to use and can instantly reach a new audience as well as study the strategy of competitors. This social media platform provides paid marketing tools kike promoted tweets and Twitter Ads which can enhance visibility by letting it show on the feed of the targeted audience.

TikTok

If there is anything like an overnight success, the award goes to TikTok which engaged a wide population in creating innovative and entertaining TikTok videos. You can partner with these influencers or make your own informative videos creatively on the products and services of your business. It offers enormous opportunities to connect with a young audience that likes to keep entertained.

Pinterest

Many brands and businesses promote themselves on Pinterest boards to be an inspiration and to increase brand awareness. One of the main benefits of using Pinterest as a part of digital marketing is that it has good search abilities. This means that you should invest your time in researching the common questions and keywords asked by the audience to get a service or a piece of information. Users can find the content they are seeking with the help of optimized titles.

LinkedIn

There are various features and functions that can help digital marketers can make use of LinkedIn to gather leads, enhance awareness, and convert these users into real customers. Moreover, a company can add credibility to the brand with its LinkedIn page as well as bring an opportunity to educate the customers on your services.

Snapchat

It is one of the photo and video-sharing app platforms that gained attention for displaying users’ posts for a definite time before it is deleted. They have introduced many innovative ideas like filters, gaming tabs, and many more to entertain their audience. As a creative way of connecting with younger audiences, Snapchat is an innovative marketing tool with millions of users worldwide. Businesses can promote their events to a local audience with the help of filters.

WhatsApp

WhatsApp was not intentionally launched as an instant messaging app, but rather to simply showcase statuses next to each entry in the address book of the user. You can boost your digital marketing presence with efforts through WhatsApp Business. The customers can easily access the services of a business as well as have a good conversation with potential customers. WhatsApp Business is a feature-rich app for small- and big-business owners that allows a brand to connect with their customers, create catalogs of available products and services personally (which can be highlighted and promoted separately), and give support staff the ability to assist customers while they shop. Also, the app gives businesses the option to deliver pertinent and significant messages directly to the devices of their clients.

Reddit

It is a harbor for the audience obsessed with a niche. It doesn’t matter the interests and passions, Reddit virtually guarantees that you will find like-minded users or communities who embrace, educate, and engage with you. It is underused by marketers for the reason to be kicked off for advertising on this platform. You can post informative content with posts that offer advice and insights.
In conclusion, The Top 10 Social Media Sites & Platforms 2023 can get you knowledge on various social media platforms where you promote your brand to enhance your return on investment as online marketing is one of the cheapest and most effective ways to get to your potential audience. You can always contact our Digital Marketing agency in Dubai for more tips and tricks to reach your customers effectively.