5 ways to improve your Business over Social Media

We all know social media came into existence from the mid-2000s, and these platforms were used to share photos and keep in touch with long distant friends. But the scene from earlier has changed. Now social media is a part of our lives.  According to reports, an average adult spends over two hours and twenty-three minutes on social media. These applications have changed our lifestyles. In 2020, 91% of retail businesses have an active online presence on two or more social media platforms.

  • Figure-out the platform for your customers.
  • Share Happy customer stories with marketing.
  • Optimize your personal social media profiles.
  • Check the significant metrics.
  • Do a competitive analysis.

Figure-out the platform for your customers.

As a marketer, you have to sort out your ideal customer’s profile. From the glance of the profile itself, we should understand the key information the customers/buyers personas, an ideal buyer persona includes information such as how old your buyers are, what their interests are, and what problem they are turning to your product to deal with. once you work out the profile use this piece of information to choose what platform they most likely to be active on.

 Share Happy customer stories with marketing.

When buyers try to purchase a new product, buyers feel more confident in their decision knowing the product has a seal of approval from another buyer.

Make sure you’re regularly posting the stories of happy customers so that others feel more confident about your product. This gonna boost your business and increase your brand value.

Optimize your personal social media profiles.

Your company’s account isn’t the only thing your brand can have on social media, your account play an important role in your company’s account. As an owner/ Marketer you can optimize your account to support your company’s account. By this, customers can easily connect with you.

Check the significant metrics.

As a marketing professional, you’re no unknown to tracking metrics such as the average length of the sales, pipeline velocity, and average lead response time so that you can understand how your business is performing. On regular intervals check the metrics to find out your business backlogs and performance. By this, you can build a strategy to continue your business to the next level.

Do a competitive analysis.

We all know social media are the best tools to analyze your competitors and their engagement with their audience. You can check their comments and feedback so that you will be having a clear idea about how the competitor’s business is running from that you can distinguish from others and can plan new strategies and new ways of marketing.

For handling your sales and business on digital platforms, you can check on the digital marketing company in Dubai, we provide best SEO services in Dubai and we are one of the leading Digital Marketing Company in UAE. Check our Blog for more information.

Easy ways to immediately improve your SEO rankings

The world has evolved a lot in the past twenty years. The Internet has made our lives so easy that we forgot those days without the internet. Our behavior, lifestyle, tastes, and preferences have changed a lot during this period. Meanwhile, the market has also been digitized and every single business concern, whether small or big, is there on the internet ensuring their online presence to reach out to their business concerns. But how would your website be on the top amidst the thousand companies that pop up in the search feed?

The conventional definition is, “Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

You can easily increase the traffic on your webpage with the help of an SEO company in Dubai. What are the top ten ways used by SEO companies to improve your SEO rankings?

  • SEO services in Dubai will improve the page loading speed to avoid Google from recognizing the low speed which can affect your SEO rankings.
  • They will constantly upgrade the content on your website to improve its quality. Relevant and latest content of high quality would increase the site traffic and site popularity.
  • They will optimize the images by optimizing the file size and format and thus improving the page loading time
  • Breaking the content into smaller pieces with headings can increase site traffic.
  • Blogging is an important part of improvising site traffic. An SEO  will have content writers who would add blogs using keywords used for google search and this will improve the site traffic.
  • Make your content engaging enough by using text along with pictures. Good quality content with optimized pictures can certainly increase site traffic.
  • Mobile devices contribute to about 60% of the Google search. Therefore, it is quintessential for the website to be optimized for mobile devices. Else, the page loading time will again decrease and this would seriously affect the SEO ranking. A digital marketing company optimizes your webpage for mobile devices.
  • They improvise the format of the text on the website. First, they shall check your font size and typography. They would reduce the number of italics, colored text, and bold font. They would arrange the points by using a bullet or numbering as it would make it easier for the customer to surf through the webpage.
  • The content writers at SEO companies in the UAE will improvise the content and make it more attractive by giving click-worthy titles and short explanatory descriptions. The customers could easily fall prey to such click baits.
  • Last but not least, they will fill in the content with keywords used for search. They will use those random search engine keywords which would help your site to be on top and thus would improvise the site traffic. This will naturally improve your SEO rankings and site traffic.

You can always use all the above ways by yourself. But the importance of a digital marketing company in Dubai is that they will be always updated about the market trends, updates in technology, and the latest events. They can effectively optimize your website using multiple facets and employing them would make it a lot easier. You will not have to waste your time or energy on understanding the concepts and then optimizing the search feed for the same.

 

What is the importance of maintaining a website for a business these days?

Everything is online these days. From shopping to banking, from college admissions to your job interviews, we depend on the internet and the online space for so many things in our life. Gone are those days, when you would walk to the streets for shopping, when you would stand in the long queues of departmental stores and bill collection centers, etc. The Internet and other accessories have made life so easy to the extent that you cannot imagine a life without the internet now. Imagine being not connected to each other in the virtual world. It’s a hard life.

Now, what is the benefit of a business when they have an online presence? The benefits of online presence could be understood by a large number of web designing companies in Dubai. For all those companies who are known as web development companies in Dubai, were established when they understood the future of the digital market. With new companies emerging day by day it is very difficult to survive in the market. Online presence is not anymore a luxury for companies. It’s more or less a necessity. Now with a widely expanding online market, almost every company has its own website. They approach different web designing companies in Dubai to reach the masses.

When a web development company in Dubai helps you in putting up a website, then it is like having an extra branch to your firm which is less expensive and easily maintainable but reaches a large number of potential customers at the same time. Website development companies in Dubai will help you to build a website according to the type of business, nature, scope and the number of products or services which would help the customer to surf through your web page easily and select what is necessary for them. They would help you classify your products and present them before the customer in a better way. This ‘extra’ branch of your firm won’t need much staff and could grab the market as well.

In a place like Dubai, where people from different countries work together forgetting their cultural differences and contribute to the economy, it is very difficult to track common consumer behavior and put forward the products or services that they need. But when it comes to a website, if you have a good website with engaging content, then you can actually convince them to buy these products without much effort. Also, by using technology, you can optimize their search feed and in such a way that your website will pop up when they search for similar or related sites.

It is very important to maintain the website and the website development companies in Dubai can help you to create and maintain it. The increasing demand for digital marketing is out of the increasing number of netizens and keeping them engaged in your website would accelerate the growth and the profit margin of your business. Upgrading your business according to the modern era technology, science and development would make it easier for you to find new customers for your business.