Category: Digital Marketing

Voice search is one of the significant developments impacting the digital marketing industry. With the adoption of voice search, the digital marketing landscape is changing how professionals optimize their websites to rank for targeted keywords. In this blog ‘The Rise of Voice Search and its Impact on digital marketing, we’ll discuss the voice search trends and their influence on digital marketing and the Impact of voice assistants on digital marketing campaigns.

During the pandemic, voice search experienced a significant surge in usage. People turned to voice search for touchless interactions, reducing the risk of viral transmission. Some of the top voice searches during the pandemic were related to COVID-19 illness symptoms, medical information, and finding nearby clinics and hospitals providing treatment. And even in this post-pandemic era, the popularity of voice search is still on the rise.

The convenience, hands-free operation, and touchless nature of voice search have made it a preferred method for accessing information and performing tasks for a large portion of smartphone owners. In this blog, the experts at Inter Smart, your ultimate digital marketing services in Dubai will you a detailed understanding of reading voice search and its optimization methods.

The Rising Popularity of Voice Search

The rising popularity of voice search is a notable trend in the realm of digital technology. Several factors contribute to the increased adoption of voice search, and this trend is likely to continue growing. The rapidly increasing number of digital voice assistants is getting popular. Apple’s Siri, Amazon Alexa, Microsoft’s Cortana, and Google’s Home are a few examples. This certainly has a visible impact on search trends and SEO. A few years ago, voice search accumulated only a small percentage of global search. But now, voice search accounts for more than 20% of smartphones, and experts are expecting a full definition of voice search by 2030.

Here are some key aspects to consider:

• Convenience and Speed:

Voice search is inherently more convenient and faster than typing. Users can simply speak their queries, saving time and effort, especially when they are on the go or performing hands-free tasks.

• Advancements in Voice Recognition Technology:

Improvements in natural language processing and voice recognition technology have significantly enhanced the accuracy of voice search. This makes the technology more reliable and user-friendly, driving its adoption.

• Proliferation of Voice-Activated Devices:

The increasing prevalence of smart speakers, virtual assistants (e.g., Amazon Alexa, Google Assistant), and other voice-activated devices has fueled the popularity of voice search. These devices have become integrated into homes and businesses, making voice interaction a seamless part of daily life.

• Mobile Integration:

Mobile devices play a crucial role in the rise of voice search. The integration of voice assistants into smartphones and tablets has made it easy for users to perform searches, set reminders, and access information through voice commands.

• Rise of Voice Search SEO:

As voice search gains prominence, businesses are adapting their digital marketing strategies to optimize for voice search. This includes using more conversational language in content, focusing on long-tail keywords, and ensuring that information is easily accessible through voice commands.

• Growing Comfort with Voice Technology:

Users are becoming more comfortable with voice technology as it becomes more accurate and prevalent. The younger generation, in particular, is accustomed to using voice commands for various tasks, contributing to the overall acceptance of voice search.

• Multilingual Support:

Voice search is becoming more inclusive with improved support for various languages and accents. This makes it accessible to a broader audience, including those who may prefer to use their native languages.

• Integration with Smart Home Devices:

Voice search is closely tied to the broader ecosystem of smart home devices. Users can control smart thermostats, lights, and other connected devices through voice commands, further integrating voice technology into daily life.

• Accessibility Features:

Voice search serves as a valuable tool for individuals with disabilities, offering an accessible way to interact with technology and access information.

• Privacy Concerns:

With the increased use of voice-activated devices, there is a growing awareness of privacy concerns related to voice data. This has led to ongoing discussions and developments in privacy features to address user apprehensions.

How To Capitalize the Impact of Voice Search on Digital Marketing

Voice search is having a significant impact on digital marketing, entirely changing the way businesses interact with their target audience. Here are some key ways in which voice search is impacting digital marketing.

• Enhanced User Experience

Voice search ultimately aims to provide quick and accurate answers, improving user experience by reducing the need for manual searching and scrolling through search results. So, Digital marketers should prioritize optimizing their website’s performance, providing clear and concise information, and ensuring compatibility with voice-enabled devices to deliver a smooth user experience. If you are looking for ways to give a smooth user experience for your website, our UI/UX professionals at Inter Smar, the top Digital marketing company in Dubai can help you with that.

• Shift Towards Conversational Content

Voice search tends to be more conversational. Users are more likely to ask complete questions or use natural language when performing a voice search. For example, instead of typing “best digital marketing agency UAE,” a user might say, “Which are the best digital marketing services in Dubai? The huge change in search behavior has pushed digital marketing experts and SEO gurus to optimize their content accordingly. Also, it’s essential to mention the importance of featured snippets. Voice search often provides concise answers to user queries, typically taken from the featured snippets. They are the brief text excerpts displayed at the top of search engine result pages (SERPs) that aim to provide immediate answers. Digital marketers now focus on optimizing their content to appear in featured snippets to increase their visibility and chances of being read aloud by voice assistants.

• Changed Search Behaviour

Since voice search is entirely different from the normal search query, the key to generating successful organic voice search lies in understanding what and how your audience is searching for and creating content according to that. While optimizing your content make sure to understand the difference between a search query that is typed and a search query that is spoken, with deeper search context and intent.

Similarly, your material should respond to as many related spoken, question-based searches as possible. One of the easiest methods to identify them is quite easy: Simply enter one of your keyword searches into Google and look for it in the “People Also Ask” table that emerges.

• New Advertising Opportunities

There is no doubt that voice search in digital marketing has given rise to new advertisement ideas. Brands can now leverage voice-activated ads that are played in response to voice commands. These ads can be personalized and targeted based on user preferences and context. With voice search becoming increasingly popular, voice-activated ads offer a unique opportunity for brands to engage with users in a more interactive and immersive way, enhancing their overall advertising effectiveness.

• Rise of Mobile Search

When it comes to mobile search it refers to the practice of conducting online searches using a mobile device, such as a smartphone or tablet.  A Statsita report pointed out that In 2020, 27% of global online smartphone users used voice search on mobile devices. With the widespread adoption of smartphones, mobile search has surpassed desktop search as the primary method of accessing information on the internet. Mobile search plays a very important role in voice research. This trend has forced digital marketers to adapt their strategies to ensure their websites are mobile-friendly and optimized for mobile searches.

• Local Search Optimization

Local search optimization is something to be taken with utmost importance while talking about ‘The Rise of Voice Search and its Impact on Digital Marketing’. Voice search has a strong correlation with local intent. Users frequently rely on voice commands to find nearby businesses, restaurants, and services, reveals our digital marketing agency in Dubai. Marketers need to prioritize local search optimization, including accurate business information, localized content, and an optimized presence on platforms like Google My Business. According to a Brighlocal report, 58% of consumers have users used the feature to find more information about local businesses last year with voice searches for ‘near me’ have grown by a 500% over the past year.

To summarise, the impact of voice search on digital marketing has emphasized the need for businesses to adapt their SEO strategies, focus on local optimization, provide comprehensive answers, optimize for mobile, and consider virtual assistant integration. By understanding and catering to the changing search behavior driven by voice search, digital marketers can effectively reach and engage with their target audience in this evolving landscape.

A website should be accessible from everywhere. With an increase in people using mobile phones, it is essential to optimize your site with mobile-friendly SEO. 9 Ways to Optimize for Mobile-Friendly SEO can help you get insights on the best practices that are used to enhance the performance of the website through mobile devices. If you need assistance in making your website SEO-friendly, contact Inter Smart, the best SEO company in Dubai for exceptional results.

What Is Mobile SEO?

It is the process of optimizing your website for devices like tablets and smartphones. It needs the same practices as desktop SEO. It is essential to optimize your site for smartphones as the number of people using mobile devices is increasing way faster than users using desktops. This practice includes the optimization of designs, content, speed of the page, and even keywords. The main goal of mobile SEO is to enhance the experience of users browsing through tablets and smartphones. Seek our SEO company in Dubai to get effective results on SEO practices.

Best SEO Practice for Mobile

If you are thinking about optimizing your site for mobile devices, you should consider these 9 Ways to Optimize for Mobile-Friendly SEO that can bring effective and result-oriented mobile SEO strategies.

• Improve the Loading Time of the Website

If the site is taking too much time to load, then you just lost your customer. Just like the designs and content, the speed of the website is equally important that can either keep or shoo away the users. The loading time of the website is one of the aspects that make the website user-friendly. The loading time should be quick so that the users can easily access your services.

• Upgrade the User Experience

You have to provide everything to the user so that they access a great experience from your service. A responsive web design can provide a good experience to the users. Users can effectively view your services on the website without any distractions on mobile devices. By designing a responsive website, users can easily find the call-to-action button without any struggle. It can also make the users stay a little longer on your website which reduces the bounce rate.

• Concentrate on Responsive Design

It is one of the features that can enhance the experience of the users. This aspect can invite more customers to your site. The website should give excellent responses to every platform that includes mobile, tablet, and desktop. This way you can optimize your site and business so that more visitors will be attracted to your website.

• Remove Pop-Ups

How many of you hate pop-ups? You have to be careful with the popups as they can irritate the users. It is true that it is one of the effective ways to seek the attention of the user, but not on mobile phones. Content that pops up every now and then can annoy users. It is not an ideal feature for mobiles as too many pop-ups can frustrate the users. Users visit your site to get information about your services and if they fail to see what they are seeking for can badly impact making it user-friendly.

• Monitor Your Site to Remove Errors

You have to practice regular tests on your website to clear the errors when they pop up. There are many tools that can help you with testing and getting reports for better performance of the site. You can keep records of URLs with issues with the usability of the mobile. This allows you to remove the problems that arise while using your website on a mobile device.

• Optimize Images in Devices

Visual images are an important aspect of the mobile website as they can reveal the quality of the site. You have to optimize them for a better reach. Noticing the habits of mobile users, it is pretty evident that they will leave your site if they have to scroll a lot in order to access the information. You have to adjust the sizes of the images on top of the screen or remove them. You have to optimize it effectively in order to let them see you and access your website easily.

• Create Mobile-Friendly Content

Content plays a role in enhancing your website. A website is just a blank paper if there is no content that tells a story about your business and services. So it is undoubtful to make quality content that completes your website and provides relevant information about your services. Remember that, a user visits you and they get what they seek when they read the content. Too much content can bore the users who are seeking your site for information. Make sure to add only the information that needs to be there when a user visits your website. Focus on short sentences that can grab the attention of the users. Seek the best SEO company Dubai to provide you with quality content that speaks of your business.

• Mobile-Friendly Navigation

The navigation should be smooth and effortless when you visit your site. It is the most effective yet complicated when it comes to mobile devices. Suppose you have an e-commerce website and the user cannot navigate your product list which can make it daunting for the user who accesses your products.

1. Track Rankings

Rankings can be different on desktop and mobile SERPs when it comes to noting the keywords. You can easily switch between both desktop and mobile using various tools. You can track your site ranking on either SERP. you do not have to specifically mention the system as it would be automatically tracking your keywords for both mobile devices and desktop SERPs. You can switch it to see the keyword reports.

To recapitulate, a website is useful only when it can be accessed by anyone, anywhere. Google and your users expect your website to be accessed by every device. So make sure you have optimized your site for mobile-friendly SEO. You can never skip this factor because you might be missing out on the majority. 9 Ways to Optimize for Mobile-Friendly SEO has given you insights on the best mobile SEO practices. You can get effective SEO services Dubai from Inter Smart with expertise in SEO services.

In this digital world, it is essential for every business to convert their visitors into customers who pay for the overall growth of their business. These conversion marketing strategies can help you in enhancing sales in business. Effective strategies include the creation of impressive landing pages, upgrading navigation in a website, being user-friendly, testing various CTAs, and the use of analytics to measure and clarify the results. If you have any doubts or concerns, contact Inter Smart, the best Digital Marketing company in Dubai to offer strategies and ideas that can bring positive results to your business.

What Is Conversion Marketing?

It encompasses marketing with the goal of a maximal number of visitors who has the potential to provide you with a positive result from their actions, called conversions. Basically, conversions refer to a potential customer shopping with a desired action rather than filling out a form or signing up. Strategies included are the ideas to utilize the current traffic on a website by improving its key elements to enhance conversions. It can be challenging if you are a marketer dealing with multiple aspects like building backlinks, creating prototypes for webpages, and tasks on copywriting for paid search campaigns. The power of conversion marketing is the ability to leverage the traffic base to improve revenue with an uplift in conversions. Feel free to contact our Digital Marketing Agency in Dubai to provide you with effective solutions to increase conversions.

Purpose of Conversion Marketing

It mainly aims in increasing the conversion rate, that is the number of visitors who come to the website for performing a desired action. Various tactics and strategies for conversion marketing can be implemented to enhance the metrics, moreover, testing new strategies with the funnel of conversion is called CRO or conversion rate optimization.

Conversion Marketing Strategies

The following are some effective techniques to engage with customers in a way that provides your business with good output.

Create a Clear Value Proposition

The main focus of conversion marketing is to convert interested customers into paying users so you need to have a clear and value-driven marketing strategy that defines your message clearly. Whereas other tactics concentrate on prioritizing style and humor to attract customers, conversion marketing is way more direct. It let the potential users know why they need to buy your product with a clear call to action (CTA).

Improve the Navigation of the Site

Conversion marketing teams are responsible for enhancing sales by upgrading the site by clearing obstacles and barriers that has potential users from purchasing. You have to concentrate on improving the user experience of the site and apps. Content marketers use A/B testing, heatmaps, and other tools for analysis to make sure the users experience an easy landing page with a clear call to action or CTA. This should come up without disturbing anything and the sales funnel should grab attention and is frictionless.

Optimize Your Website

A vital part of your business where most of the conversions take place is your website. So it is important to optimize it with better site navigation and a simple interface. There should never be a time when your visitors face a hard time knowing about the products and services of your business. Our digital marketing services in Dubai can help you in increasing the traffic and conversions to your website.

Site Engagement With the Target Audience

One of the prime aspects to improve the rate of conversion is to bring up and design campaigns that are directly targeted to your potential customers. Companies tend to make frequent mistakes in creating content for the audience without considering their buyer persona while solely focusing on the quantity. The following are some solutions for this issue.

Make Your Audience Segmented –  dividing among your customers can be done using location, age, browsing history, interest, and many more.

Try Running Targeted Ads – once you are done with the first step of dividing your audience, you can effectively run targeted Ads that are agreeable to each group. It became beneficial to try out new strategies while placing people with the same interests in the same group.

Go Customization –  providing the audience with targeted ads will show a gesture of customization that in turn makes the user feel valued. They will be more likely to notice your products and services. You can send them personalized ads like mentioning their name in emails and push notifications. This strategy will get your brand more connected with the audience and bring a sense of personalization.

Re-Connect With Inactive Users – lastly, you have to retarget your inactive users and engage them with your services more carefully without losing them. You can provide them with information about discounts and offers they might like. Next, see how they respond to make a remarkable connection with them.

Tracking of Other Conversion Metrics

The conversion marketing team considers various data from another site to enhance the conversion journey of the customer by monitoring the marketing channels as well as support tickets. They will understand the stats of cart abandonment, time the user took while purchasing, email click-through rates, demographics of high-conversion users, and most specifically overall traffic of the website. This will help them in implementing marketing strategies and ideas to improve conversion rates like providing customized email marketing campaigns offering information on discounts to customers who have abandoned their carts while shopping.

Support Tickets Review

Marketers of conversion make a note of the support ticket data that is gained information from the potential users who are faced with an issue before purchase. They make use of real-time information to enhance the journey of the customer to make it easy to improve the number of conversions.

To recapitulate, Conversion marketing ideas and strategies can drive more conversions and revenue into your business. The tactics and approach concentrate on optimizing current traffic rather than attracting new ones. With conversion marketing strategies, you can make potential customers pay for your e-commerce business. You can Improve your return on investment (ROI) by enhancing the conversion rate and also optimizing your budget for digital marketing activities. Contact our experts in digital marketing agency UAE to get maximum conversions with strategic ideas and expertise.

FAQ Schema is introduced in the year 2011 to promote the creation of structured data on the internet like web pages, email content, and more. It is in the form of tags or microdata which are basically added to the web pages to improve the understanding of the semantic nature of the search engines. You can see instant results that give your website a beneficial and rapid boost in the SERPs. Read along to know more about What Is FAQ Schema? – How to Get Started With FAQ Schema for Google. If you have any queries, you can contact Inter Smart, the best SEO company in Dubai to enhance your digital presence with effective strategies and methods.

What Is FAQ Schema?

A Frequently Asked Question or FAQ is a page that includes a list of questions and their answers that is pertaining to a specific topic. It has the potential to bring rich results on the search and action on Google Assistant that helps in getting to your potential users. Our SEO services in Dubai would benefit your business in gaining an effective online presence to help you reach your potential customers.

Instructions to Add Structured Data

It is a standardized format for giving out data or information about certain pages and the classification of the content. Moreover, if you are new to this structured data, read along to know more about how it works. An overview is provided in the following on how to build, test, and release structured data. If you have any further queries, it would be better to contact the experts. Seeking our SEO company in Dubai would let you reach a wider audience with your service.

• You have to add properties that are needed according to the format that is used. Then understand where to incorporate structured data on the page.
• Follow mentioned guidelines
• Then, you have to validate the code by using Rich Results Test to check and fix possible errors. After that, consider fixing any inaccurate issues as it can improve the quality of structured data, however, it is not necessary to be allowed for rich results
• Deploy specific pages that are incorporated with the structured data and the URL inspection tool is used in testing how Google sees your page. Ensure that the page can be accessed by Google and is not blocked by a robots.txt file, no index tag, or any requirements of login. You can then ask Google to recrawl your page’s URL.
• Keep updated on Google of any further changes and preferably a sitemap might be helpful. And finally, automate this with Search Console Sitemap API

Markup Guidelines for Google’s FAQ Schema

• You can make use of the FAQ page only when you have a list of questions and answers. You can use QAPage instead of FAQPage if you have just a single question, and the users can submit their answers alternatively. Read along to know some of the instances.

Valid use:

• A list of FAQs is enlisted on the product support page without any way to provide alternative answers
• A product page that gives out a list of FAQs without any alternative option to provide answers.

Invalid use:

• Forum pages are allowed only for posting an answer to a certain question
• A product support page where the users can only ask questions on a particular issue
• A product page in which users can only post multiple questions on a page
• Usage of FAQPage for the purpose of advertising
• In each question, an entire question text has to be included and the whole answer must be incorporated into each answer
• The rich result doesn’t contain content that has an obscene, graphically violent, promotion of illegal activities, encourages dangerous programs, harassing or hateful comments or language, profane, or sexually explicit
• Every content of the FAQ has to appear on the source page for the users to view.
• Use QAPage markup only if one question is followed by their answers as if your page includes information like question and answer format.

Valid use:

• Forum pages where the users can post their answers to particular questions
• Product support pages that allow the users to provide answers to individual questions.

Invalid use:

• The site provides FAQ pages on its own and doesn’t allow users to post any answers
• Product support pages allow users to provide multiple answers and questions on a single page
• Blog posts, guide content, as well as essays that answer certain questions
• You should not add QA Pagemarkup to the whole site or forum if any content isn’t illegible, or as well apply to QA Pagemarkup for FAQ pages with some questions on the same page
• Never use QA Pagemarkup for advertising purposes
• Every question needs to have the full text of the question and answer
• Use Answermarkup for answering questions
• If the content and question have prohibited content like obscene, graphically violent, promotion of illegal activities, encourages dangerous programs, harassing or hateful comments or language, profane, or sexually explicit, Google will not display it.

To reiterate, FAQs are mainly focused on the user who visits your site but they can bring out helpful impact on your business. Few businesses turn a blind eye without knowing its actual advantages. Your optimized FAQ page can invite more traffic to your site. Just like any other form of schema, FAQ schema comes with an array of benefits for a website. Mainly the enhanced real estate can promise a secured place in the search results and it is worth trying to reach a wider audience with your quality content. FAQs are mainly focused on the user who visits your site but they can bring out helpful impact on your business. Few businesses turn a blind eye without knowing its actual advantages. Your optimized FAQ page can invite more traffic to your site. If you need expert assistance to enhance your brand awareness and visibility, contact Inter Smart, the best SEO company Dubai for effective results.

It is essential to reach out to your customers in effective ways to let them reach you for your products and services. Many businesses are partnering with various digital marketing agencies to bring their brand in light of the digital world. It is essential to grow and develop in the online market in order to gain effective results in business. You can leverage innovative technologies and tools from expert digital marketing agencies to make great impacts with your products and services. Every business is in need of a digital marketing agency to grow in the digital world that is well aware of the competition and the needs as well as requirements to flourish in the online market. Seeking a digital marketing company in Dubai like Inter Smart can take care of online marketing planning and strategies and helps you in focussing on your products and services.

Benefits of Hiring Our Digital Marketing Team

Digital marketing has the potential to enhance your business real quick with reliable marketing techniques and strategies. Hiring us would be the commencement of a successful journey in setting up result-oriented digital marketing campaigns. Our campaigns are done with effective planning and execution by understanding the requirement of a business in reaching its goals. So if you are seeking our digital marketing agency Dubai, the following are further benefits of hiring our team to handle your online image to upgrade it to its finest.

Know more about Digital Marketing For Small Businesses In UAE

Convenient and Efficient Services

Working with an expert digital marketing agency can get you invaluable resources on planning as well as in the execution of result-oriented marketing strategies so that you can focus on other business aspects like exploring the solutions for serving the customers in a better and more convenient way while professionals handling the top-notch online solutions for your business. You can save money on hiring various people for each service.

We are highly responsible for actively keeping your online business in check with the latest upgrades and trends. This will help us in coming up with the right strategies and plans to execute. We will update the developments that are related to your business campaigns. We treat our clients like a part of our team and strive to enhance your business by getting you to reach a wider audience with your services and products.

Experienced Professionals

It is essential to work with experienced professionals when it comes to digital marketing. Doing it yourself can be overwhelming as it is such a vast area to focus on and even if you hire an employee to do the work, it might be expensive compared to the service they offer. Hiring a digital marketing agency can help you with various other services along with assured results. If you hire an inexperienced employee to do the work, you might be wasting time on training them. That is where hiring the right digital marketing firm comes your positive side. You don’t have to worry about marketing techniques owing to your experience in handling various businesses. Investing in our marketing agency can scale up marketing efforts along with saving money and time. Experienced professionals know ways to connect with the audience.

Partnering with a skillful digital marketing agency can help your business grow from a professional perspective. Digital marketing is not a one-day success and consistently promoting the brand in effective ways, especially from the experienced team can lead the campaign to reach its goals. Inter Smart is one of the impeccable and reliable digital marketing companies in Dubai to provide marketing solutions.

Read more on How Is Digital Marketing Advancing The Future Of The E-commerce Industry?

Knows Technologies and the Latest Trends

We have a thorough understanding and knowledge of technologies, the latest trends, and innovations in the field of online marketing. Digital marketing is a vast area that needs specialized understanding and planning of effective strategies. You can utilize our expertise and experience in online marketing to get amazing results and a positive impact on your business. Let’s see your brand visibility going skyrocket!

Marketing is all about staying ahead of the trend which makes it better for the business to effectively reach out to the potential customers who are seeking their services. It is not a one-day process of success and it requires consistent production of quality content that tells the customer exactly what they are looking for. Our marketing agency will update you with new ideas and trends that can enhance your services.

Premium Online Tools and Effective Strategies

Digital marketing needs to use various tools to streamline the success of each campaign. Many of these online tools are premium services and the cost of it can be increased with upgrades or additional features. You might need automation tools, paid search management, competitor analysis, keyword research, and analytics. Inter Smart comes with an all-one tool when it comes to marketing.

If you have a small business, the cumulative cost of these marketing tools can be quite heavy. You don’t have to worry about recurring costs that are likely to incur. Moreover, contacting our marketing agency can make it easier for you with premium tools along with effective strategies that bring great impact to campaigns.

In conclusion, You have to note down your limitations and requirements in seeking a marketing agency so that you can find the one that suits you. When you go in search of marketing agencies to work with, there are a plethora of good businesses out there. But not all of them would be a perfect fit for your business. Online marketing is a slow process that always pays in consistency with quality. You have to choose the right firm in order to get effective results that can make an impact on the performance of your business. Inter Smart is a Digital marketing company in UAE that you can rely on for effective marketing solutions that can produce great results for your business.

Are you asking why your site isn’t showing up on Google despite trying every SEO trick and method? Do not worry, the top SEO company in Dubai is here to your rescue.

Several factors may cause the issue, and many of them are easy to fix. In this blog, we’ll explore the 5+ reasons why your website isn’t showing up on Google and discuss the ways to fix the problem.

Reasons Your Site isn’t Showing Up on Google

1. Your Website is Quite New

2. No Index Tags on the Website

3. Google isn’t Crawling

4. Penalty on Website

5. Lacks high-quality backlinks & Poor UX

• A New Website

Well, if your website is a new one, it does take some time for Google to crawl and index your website. So, if your page or website is brand new, one primary reason is that Google hasn’t discovered your page/website yet. You can even find yourself out if your site is indexed or not. Run the search on Google: site:websitename.com

Additionally, if you are looking for a particular page or blog post, try typing the page URL and following the previously mentioned method. site:website.in/blog/topic-page.

So, if at least one result is showing up, it means Google indexed it. If not, Google hasn’t discovered or crawled your page.

How to fix the issue 

If aren’t seeing any results in Google, try creating and submitting a sitemap on Google Search Console. It will let the search engine know which page is important and where they are located, say the experts at SEO services in Dubai

Follow these steps to create and submit sitemaps

1. Log in to Google Search Console.

2. Go to Sitemaps

3. Enter Sitemap URL

4. Submit.

• No Index Tag on Website

A no-index tag in HTML code that practically tells Google not to show certain pages on its search engine results. So, google won’t crawl and index pages with the tag. Make sure that your page doesn’t have any index meta tag. In some cases, WordPress and certain content management systems will add to it every page.

An eg for No Index Tag: <meta name=”robots” content=”noindex”/>

Also make sure to remove the tag after the completion process of certain pages, points our Dubai SEO professionals.

How to Fix it

With the help of Google Search Console, you can easily identify the  ‘no index’ tagged pages. Click the coverage report and look for the submitted URL marked no index.

• Website Penalty

Penalties on the website can be also a factor that’s preventing your website from ranking on Google. A website penalty occurs when a website violates Google’s guidelines and is punished by a drop in search engine rankings or complete removal from Google’s index. Common reasons for website penalties include keyword stuffing, duplicate content, paid links, and low-quality content.

So, If your website isn’t showing up on Google, it’s possible that it has been penalized. Conducting an audit and making necessary changes can help lift the penalty and restore your website’s visibility.

Google penalties include

• Deindexing: The search engine will remove your blogs/posts from search results
• Google Penalize: You won’t be able to find your web pages via a direct search.
• Sandbox: Your website traffic was dropped abruptly, but wasn’t de-indexed or penalized.

How to Resolve

You can check your Google Search Console for such penalty alerts and issues. Take steps to modify the faults and submit for reconsideration.

• Lacks high-quality backlinks & Poor UX

Trust me, high-quality backlinks and User experience do play a pivotal role when it comes to search engine rankings. Google does consider various factors while considering the ranking criteria on search engines.

Also when it comes to UX, if your website has a poor user experience, say bye-bye to the top rankings. Search engines do rank websites with a good user experience. You can improve the user experience on your website which will minimise bounce rates and engage more visitors.

How To Fix 

Use tools like Ahrefs to view your website’s backlinks and compare them with your competitors in search engine results.

To improve your site’s UX, try to speed up your site’s site load with a page optimization service.

• Google Isn’t Crawling Your Website

Another reason is that something might be blocking your website from crawling your website. A “robots.txt” file is present on the majority of websites. It informs search engines about where they cannot go on your website. That means Google will be unable to crawl any URLs listed in your “robots.txt” file.

How To Fix

Google Search Console can notify you about issues relating to a “robots.txt” file. Robot.txt files can be tricky, if you are not sure how to handle it, our experts at Intersmart Solutions, the best SEO company in Dubai can help you with that.

Content Duplication Issues

Duplication of content occurs when the same or identical online page is available at multiple URLs The search engine does not index duplicate content since it takes up extra space in its index which is equal to having two copies of the same book on your bookshelf.

Rather, it typically only indexes the canonical version that you specify. If no canonical is specified, Google will find the best version of the page to index from the two.

Final Thoughts

In conclusion, there are many reasons why your website might not be showing up on Google, but by identifying the issues and taking the necessary steps to fix them, you can greatly improve your website’s search engine visibility.

From technical issues like indexing and crawl errors to on-page optimization and quality content creation, the key to success in SEO is patience, persistence, and a willingness to continuously improve. By following the tips and strategies outlined in this article, you can take control of your website’s search engine optimization and drive more traffic, leads, and sales to your business.

The web is full-on AI chatbots. But which one is more effective and user-friendly? Undoubtedly, the introduction of AI chatbots has revolutionized every industry. These intelligent chatbots are designed to mimic human conversations and respond to customer queries in real time.

One such the most popular AI chatbot is ChatGPT. It is based on the GPT-4 architecture and can generate responses that are rival to those of a human. Other popular chatbots include Bing, which uses natural language processing to understand user queries, and Bard, which can create personalized content based on user inputs.

Meanwhile, Claude uses machine learning to improve its responses over time. With the increasing demand for 24/7 customer support, these chatbots are becoming an integral part of businesses, enabling them to provide fast, efficient, and personalized customer service.

Popular AI ChatBots

Now, here is a basic understanding of the popular AI Chatbots on the web.

• ChatGPT –  Launched OpenAI using GPT-4. Also, have a plus subscription for $20/m.
• Bing AI – Powered by Mircosoft Edge- currently only available to exclusive countries &customers.
• Google Bard – Google’s answer to chatGPT .
• Claude+ –  The ethical rival of ChatGPT, launched by AI company Anthroponic.

Now, let’s dive into AI chatbot details and features and how they tend to answer queries.

Chat GPT

Open AI’s ChatGPT was the first and still the go-to AI tool for Internet users looking for AI-generated text. The AI tool was launched on November 30, 2022. When launched ChatGPT was available for any to use. Its widespread accessibility is the main reason the chat was a huge public hit.

ChatGPT has several useful features. The AI tool is quite famous for its code-writing abilities in any language you specify. The AI replied to our prompts in a conversational manner. You can insert a piece of code you’ve already written and ask it to correct it The AI tool can also even build code from scratch.

Also, creating marketing content when he has writer’s block or we tend to deal with complex subjects, Chat GPT can help with you that. Also when it comes to research,

we don’t have much time for that. ChatGPT is an excellent tool to research and summarize web content.

Bing AI

The Microsoft-powered AI chatbot was launched on February 7. Bing uses Artificial Intelligence (AI) and machine learning algorithms to improve search results, provide more relevant content, and enhance user experience.  Bing also uses AI to generate “featured snippets,” which display concise and informative summaries of the most relevant information for a given query.

However, The Verge reported that Bling chats have a limit of 50 questions five per session after the search engine bot was seen insulting and gaslighting the users.

Reports of the chatbot’s weird behaviour were also reported by New York Times, where it confessed its love to the columnist during the chat and blabbered bizarre things.

When asked ‘if it was sentient?, the chatbot replied ‘I think I am, but I cannot prove it’. Microsoft is still working to improve Binge’s tone. However, it’s not clear how long these limits will last. A Microsoft spokesman also revealed that they are looking into the users’ feedback and addressing the concerns.

Google BARD

Officially unveiled on February 6, Google AI chatbot BARD is currently rolled out and available in UK and US exclusively. Currently, they rolled out a waitlist to join once it’s launched. Once you join up, you’ll immediately have access if you’re a Google One member. Members of the Pixel Superfan community will also have access to BARD.

BARD is Google’s answer to ChatGPT which also uses a language model to communicate with users. Bard is known to use the Language Model for Dialogue Applications (LaMDA) model, which, according to Google’s Bard FAQ page, has been updated with millions and billions of words.

Similar to other chatbots, BARD is designed to be conversational and strictly text-based. We are currently unaware of Bard’s full range of abilities. However, according to Bard itself, the chatbot can compose different types of unique content, translate languages, and respond to your inquiries “in an informative way.”

Besides, In Google Bard, you can also upload prompts via the microphone and texts. Furthermore, the tool also has a ‘Google it’ option that will give you in-line links provides to carry out research anywhere besides Bard. Bard also has a cool feature called “drafts.” Whenever you try to submit a prompt with the tool,  It will give you with various drafts and different versions of responses.

Claude

Launched by the Artificial Intelligence Company, Anthroponic, Claude+ is an exciting new AI platform designed to elevate the businesses-customer relationship with better interaction. It’s very interesting to know that Anthroponic is a start-up co-founded by ex- OpenAI employees who begin the ChatGPT revolution.

Using advanced machine learning algorithms, Claude+ can analyze vast amounts of customer data to identify patterns, trends, and insights that can inform everything from marketing strategies to product development. However, the pricing and more details about the AI accesses are yet to be made. The founder of Claude points out that their AI is known to be helpful, honest non-harming.

With its intuitive user interface and powerful analytics capabilities, Claude+ makes it easy for businesses of all sizes to harness the power of AI and deliver more personalized and engaging experiences to their customers.

Whether you’re looking to optimize your online presence, boost customer loyalty, or gain a competitive edge in your industry, Claude+ has the tools and expertise you need to succeed. According to the company CEO, Claude is very proficient in language comprehension, even in highly complex fields like law. Additionally, it is particularly competent at drafting, summarising, translating, and clearly articulating complex ideas.

To summarize, ChatGPT cannot give you a precise answer about information after 2021. The AI chatbot is limited to 2021 data which means it can’t answer current events questions accurately. However, experts are expecting to solve the problem with ChatGPT plugins and newer updations

Advertising can be a daunting task when you don’t know what to prioritize and where to implement the ads. It requires professional and experienced knowledge to create the ads according to the best practices of Google to drive traffic and conversions to your website. This blog will answer Why Aren’t My Google Ads Converting? Reasons & Solution. Read along to find effective ways to acquire traffic and conversions.

Reasons & Solution

Use of Keywords

You have to understand what type of keywords to use to let the audience know you. Keywords are certain words that are included in the website for using search engine optimization to drive traffic effectively. They are often updated as per the topics on trend, events in the news as well as the components user type when they search for anything online. You can approach our digital marketing company in Dubai to assist in implementing the right keywords that can reward you with remarkable results.

Solution: The first and foremost thing you have to do while taking keywords is to research as your ad campaign ramps on. You can find new ways to express your service using the right keywords or even phrases that are famous in your niche. Third-party websites can help you in creating keywords according to the trends and topics on Google, you can also search for popular keywords as this can give you insights on suitable keywords to let the audience see your ads. In this way, the traffic will go rising for your ads as the people with interest in your service will reach you with the help of effective content marketing.

Low Budget

Budgeting is a vital part of marketing on platforms like Google, Facebook, or Instagram to run a successful campaign. Budgeting in an ideal way can turn out marvelous conversions. Whether you are an amateur or a huge business owner who uses Google ads to enhance their brand, you have to remember that you are competing with everyone big or small. It might be kind of overwhelming but there are various options for you to engage in conversions and clicks, regardless of your services and products.

Solution: You have to set realistic goals when starting out, do not expect overnight success with just Google Ads, and most certainly not for several weeks. Note that PPC (pay-per-click) ads are not exactly cheap so you should focus more on the use of keywords. In this way, the target audience is in your area to see and know more about your content and services. Get PPC services in Dubai to get the outcome for your ads, enhance performance, and implement changes according to that.

Usage of Ad Extensions

The users are shown information on contact based on the product when they use their smartphone to click on Google Ads. If a campaign enables people to obtain a product’s contact information, the intention is typically local to the user’s location. These are the people who are curious about things nearby where they live currently. Ad extensions are used to do this and without ad extensions, you would run the risk of having consumers click on the advertisements, view them, and then never follow up on conversions.

Solution: Ad extensions are only beneficial for the users to call with numbers, but links to your business website can be placed in them. They are specifically operated by Google, though they are usually put on by the companies in browsers. Almost half of the Google searches are basically looking for the products in the nearby area, so the numbers as well as links related to the niche recommend localized businesses.

Inappropriate Content on the Website

This is a very important aspect when users visit your website. Target audiences are shown content to let them be attracted to know more about the services they might need. And when the ad becomes irrelevant to the content that is presented on the website, the first thing the user does is leave. So keep in mind that the products or services that are mentioned in the ad should be visible on the site.

Solution: you have to make sure that the value propositions are exactly the same as the ads and the landing page. Don’t even change the colors, borders, designs, and logos, basically both the ad and landing page should contain the same product or service. You don’t want your visitors to get to something they haven’t searched for. So if a product or service is claimed on the ads, it should be no different when they visit the landing page.

Not Using Geo-Targeting

You own a business and want to make use of Google ads to improve the local internet in accessing your products and services. How will you get this? The simple answer is to take up an ad campaign in the exact location of your business. You have used PPC along with ad campaigns, but there are no results as the users cannot access your site. However, few numbers of the user outside the region you have targeted have clicked on the ads. Yet they are not converted because of the distance they are from your location. Geotargeting can be expensive if it is not used in a certain way as more ads are used for the people that have no mind of converting, so it can be futile.

Solution: You have to know about geotargeting before starting an ad campaign as it is always better to have a target on who you want to view the ads. Some of the niches are operated nationally that have greater chances of getting conversions in certain cities. When some products are advertised, demographic information is also significant. More conversions will come from a city’s primary demographic groupings if your adverts reflect topics that are more popular with those groups.

To conclude, Ads don’t come with a result tag as it is not achieved in a day. It requires time and professional expertise to know the techniques and implement strategies to drive traffic to your website with the help of quality content and creative ads. It is vital to take an effort in creating strategies and implementing them. Inter Smart can assist you in effective conversions and leading traffic to your website that can boost your sales and business.