Category: Digital Marketing

Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

SEO evaluates how search engines work, the computer-programmed algorithms that control search engine behaviour, what people search for, the actual search phrases or keywords entered into search engines, and which search engines are chosen by their potential customers. When websites rank higher on the SERP, the website receives more visitors from search engines as a result of SEO. These visitors could then be converted into clients.

Due to the widespread use of search engines as a primary source of finding information by customers, SEO has become critical in almost every business in today’s world. SEO may not always be cost-effective, but when it is, it can make or break a business. That’s why you must ask the right questions before you hire an SEO service. Here are 5 questions to ask before hiring SEO services.

Do You Use Other Digital Marketing Strategies?

Other than search engine optimisation(SEO) many other strategies can be adapted for the growth of the business. They are listed below:

• Content Marketing: The business reaches customers or connects the customers through content marketing. Content marketing can be done through videos, images, blogs, text content, etc.
• Video Marketing: Through video marketing, announcement and event videos help to increase the company’s growth and expansion.
• Social Media Marketing: Businesses are done through social media considering customers and social media platform preferences. Facebook, Twitter, Instagram etc are a few examples.
• Voice SEO: Companies obtain existing and new content through voice search. The response to the voice search can be in the form of website results, audio responses like from Siri etc.
• Email Marketing: It’s a great strategy for enhancing brand recognition, maintaining your company at the top list of customers and encouraging repeat purchases.
• PPC: PPC as in pay-per-click is paid advertising which is a very cost-effective and powerful online marketing strategy.

Does SEO Really Relevant for Your Business

SEO benefits your company in a lot more ways than just getting top rankings. Since search engines generate the majority of website traffic, SEO gives you the chance to focus your marketing efforts and deliver them to your potential customers where they are most likely to find you. Ranking high in relevant searches provides the following benefits to your business:

• SEO promotes your brand to your target markets.
• SEO makes your company stand out from competitors.
• SEO increases customer trust in your brand.
• SEO helps in market behaviour research.

Could You Do SEO Yourself 

Below mentioned are the fundamental factors :

• SEO Research: SEO research is no different from other approaches. Like the good approaches starts by researching and implementing a good strategy, SEO also does the same. You should do deep research before you decide to do SEO yourself.
• Keyword Research: You do Keyword research when you need to decide what you need to look into and evaluate the popular search terms that the majority of your potential customers use when they are seeking the product they need online. These keywords or phrases help to identify what to include in your content to increase the rank and help to reach the potential customer.
• On-site Optimisation: On-site SEO describes techniques you may use on your website to enhance its rank in SERPs. Code optimization, internal site structure, and dynamic content are all elements of on-site optimization.
• Produce And Optimise Site Content: Creating content that is specially customised to your customers is the key to having your site optimised. You only need to regularly post genuine, simple-to-understand material. However, the most important aspect of content creation is consistency. You can add illustrations, videos, images etc, other than text content as most customers prefer to watch videos than text content.
• Offsite Optimisation: Off-site optimisation refers to activities you can carry out outside of your website to increase its rating. Link building is the main component of off-site SEO to increase your Page Rank (PR).
• Ongoing Analytics: It’s a very important fundamental factor in which you could track your records of SEO implementation.

If you have a strong handle on the above fundamental factors and you are up for performing regular updates to your content and your SEO strategy, then yes, you certainly can do SEO yourself.

Does Your Competitors Do SEO

Many companies do SEO Services. As SEO service is very popular in today’s world, the rush of using SEO services is huge. Getting a competitive edge by competing on SERPs can be successful. The best approach to investigate your competition is to use keyword research tools. If you are unsure of the keywords your potential customers are using, try searching for them on search engines like google, bing, etc. To understand how competitive a keyword is, use a SERP analysis tool. While this procedure might be time-consuming since you must continually go through an endless list of results, if it is done properly, it can provide you with a competitive advantage.

Do You Have The Budget To Hire SEO Services?

You must check your budget before your business considers hiring an SEO firm. If you have or do not have enough budget, make a comparison of your budget to the price of affordable SEO services. These comparisons might help you hire SEO services which are affordable according to your budget. Even if you do not have enough budget you can take small measures to maximise the performance of the strategy.

Always choosing the best SEO services can help you expand your company’s growth. Many SEO services in Dubai are the best and most affordable for your business. Intersmart UAE is a top SEO company in Dubai where you can find your key to a Successful Business. Make a decision wisely so that you won’t regret it later.

To build a brand, one must have a social profile to engage the audience for better performance. Social media plays a major role because everything is accessible on social media and it’s a great communication tool too. Online media like Instagram, YouTube, Facebook, Twitter, and Tiktok, is the main source for reaching many people.

Knowing about social media marketing can be vital in growing your business or trading online. It helps to reach more audiences and creates a way to impress customers. Read more to know more about the Effect of Social Media Marketing on Brand Awareness.

Why Social Media Marketing?

It is a way of using strategies in marketing your business on social media. It is vital for every business to have social media because everyone expects it. The first thing one searches for after getting to know a brand is finding them on social media for more updates and the latest designs.

Social media has become an everyday task rather than a hobby for most people. That is why social media marketing is a crucial key in enhancing one’s business whether it is small or large. We use social media in marketing to showcase brands and businesses. Produce content that conveys the marketing of the business. There are many types of social media content.

Types of Social media Contents

There is social media content that depends on many other aspects. Contents can be Informative, Educational, promotional, Interactive, Entertaining, and newsworthy which are in the form of videos, posts, blogs, articles, stories, etc.

Let’s get to know more about social media content.

Informative

There is content that is offering information that may or may not be useful to you. Some introduce their product in an informative way to be of use to their customers.

Educational

Educational contents include information regarding educating about something.

Promotional 

Small businesses that need an audience to run their business promote their product through various creative methods through social media. Some influencers use brand promotion to introduce a new brand to their audience.

Interactive 

Online media is a great place to interact with many people. It is used for communicating with the audience.

Entertaining

Some content can be produced with the pure intention of entertaining people. This can be in the form of funny videos, memes, or posts that have fun content.

Newsworthy

These contain content that is worthy of breaking news, it can be related to what is happening around us.

Confused about creating good content for your business? We are a social media marketing company in Dubai that can assist you in creating quality content.

Are your efforts in building up your small business online not working? Digital Marketing for small businesses in the UAE can help you.

Social Media Marketing Effects on Brand Awareness

Almost every business, big or small firms are utilizing social media to get maximum reach to their targeted audience. Therefore, brand awareness is increased as a fact of social media marketing. Social media is a cost-effective yet remarkable tool to create brand awareness. Since there are many businesses that are using online media, you can get content ideas and strategies that your competitive firms are using.

Brand awareness on online media can let you know more about your audience and the requirements the customers need for the effective use of your production.

If you are a real estate business owner and are confused about marketing it digitally, read this blog on Digital Marketing for real estate.

Designing a website and implementing some strategies can bring success to business, below mentioned some tips for you.

Tips to Make Your E-Commerce Business a Success

Start with good plans and strategies that commence with finding a suitable name for your business that keeps a keen brief and is also used to long last the impression. Selecting a domain or URL is also important. Once you get the URL, the next task for you to do is to find the best ECommerce platform for your business, by searching for the targeted audience. Meanwhile, your website should be like a self-introduction of your business. Plan everything before the launch of the E-Commerce of your business. Now, find the best strategies and audience that work to give a productive income.

Make a customary report based on testing what type of content is engaging for the clients. Create a necessary platform to let the customers comment on the product which helps other buyers to purchase the item.

To build a good foundation for your website, you have to design a brand logo that goes complementary with the name and presentation. A website is the best way to introduce your business to the audience.

We are a Digital Marketing Company in Dubai that can build you an amazing website and also help in giving out adequate strategies for your business to flourish.

Factors to Consider E-Commerce Website Development

Ecommerce is surely growing, but customers still get confused about whether to buy your product or the same product from a different brand. So a tip that stays top is to offer additional benefits to the user. For instance, giving them discounts, affordable pricing, free shipping, and complimentary gifts, and promotes the user to buy your item with ease.

Regular testing even if the business is running smoothly. It is vital to know what the customer needs and the trouble that’s getting on their nerves. Trying to get to know your customers and bringing new updates that help the customers to stay engaged.

Including social responses is a key factor to consider. Like, as reviews, public opinion on the products, and star ratings on the items, by allowing them to share the product picture from the audience let the online customers get a true quality or representation that gives clarification on your product.

Stay on top of SEO to get more growth for your business. Gather pieces of information and grow continuously to let your business fly higher by improving various aspects and bringing new updates to the product and its delivery.

To culminate, More and more business firms are entering the online web creating more traffic to the crowded space. So it is important to create an outstanding portfolio in your online media while using all the tools that it offers. And one of the best ways to create a face for your brand is through social media.

Even for Facebook, the Conversions API (or CAPI as it is frequently abbreviated) is a new moniker but not a new manner of tracking. The original moniker was Server-Side Events, which more accurately describes what’s going on. The Conversions API watches the user as they go across your website, rather than the browser. The server records the user’s activities (add to cart, buy, lead), and then transmits the data back to Facebook. So if you are here looking to learn more about the Facebook Conversion API, read along.

What is Facebook Conversion API?

Facebook Conversions API is a tool that enables marketers to track and analyze the actions of their customers on the server side, rather than the browser side. The Conversions API allows you to create custom audience segments based on keywords, interests, and users’ behavior on the platform.

The Conversions API is an ideal solution for marketers who want to understand how certain audiences are converting on Facebook. It also allows you to identify users who are most likely to purchase a specific product or service.

Facebook Conversions API lets you create custom audiences based on any combination of demographic or behavioral data from Facebook. This means that you can create audiences based on age ranges, gender, interests, location, or even just keywords. You can then send these audiences directly to your Facebook Ads Manager account or use them in other tools like Power Editor or Target Audiences Builder.

Also read, How to Use Hashtags on Instagram

Benefits of the Conversions API

There are several benefits of the latest conversion API of Facebook.

• Using the Facebook Conversions API, you can gain back reported conversions for your Facebook ads your Facebook Pixel couldn’t capture
• It is not a replacement for your Facebook pixel, they should be run in parallel
• More conversion data from the Facebook Conversions API and the pixel will improve the effectiveness of Facebook’s ad optimization system.
• Using the Facebook Conversions API is not difficult, especially if you’re using a platform with direct integration, like Shopify.

Click here to know how to recover your Twitter account without a phone number or email id.

How Does the Conversions API Work?

The CAPI works by making multiple queries from your site to Facebook, which then returns information about each and every visit that occurs from your site. This information contains the time and date of the incident, as well as the location of the visitor (for example if they came from an email address). The Conversions API also provides access to the entire data collected so far regarding those visitors.

You can use this data for several purposes including:

• assessing your site’s performance and highlighting opportunities for improvement;
• assessing your site’s performance and discovering opportunities for improvement;
• finding patterns in how visitors interact with your website;
• enhancing the client experience through improved

Also read, Major Problems while launching a business in UAE.

What Kind of Events Can You Track With the Facebook Conversions API?

Facebook’s conversions API allows you to track the number of people who have clicked on your ads and the number of people who have converted into customers. The Conversions API can track up to 100 conversions per session, which means you can track up to 100 different events per session. Each event identifies a specific action taken by the user while on your site, such as clicking on a CTA button or filling out a form field. You can also get information about how long it took users to complete their conversions, whether they were referred by another user or whether they came from another source altogether. Here are some other things that CAPI tracks:

• purchase
• initiate checkout
• add to cart
• product view
• email sign up
• Page views
• Video views
• Social sharing
• Downloads

How the Facebook Conversions API Works With Your Facebook Pixel

The Facebook pixel is a code that you add to your website’s pages and posts. The code sends information about your visitors to Facebook, including whether they’ve been on your site and what they did when they arrived. You can also send it information about how long users spend on your site and how much time they spend on specific pages.

Facebook CAPI allows businesses to add Pixel to their websites, apps, and other marketing materials. It works by sending a small amount of information (about 1KB) every time someone visits their site or app. This way, Facebook can track where visitors come from, what they do when they arrive, and how long they stay before leaving again — all without needing to know personally identifiable information (PII).

So the Facebook Conversions API is neither a replacement for your Facebook Pixel nor is it the ultimate answer to retain everything as it was before iOS 14. It’s here for you to utilize with your Facebook Pixel.

The Facebook Pixel enables Facebook to accomplish two things:

1. track and gather user behavior and correlate it to a Facebook profile;
2. measure events and conversions to track ad success.

For more detailed information, speak to our experts today!

How to Set up the Facebook Conversions API

Before you begin CAPI tracking, make sure you have Facebook Business Manager and your Facebook pixel installed. After you’ve done those two procedures, you may proceed to install CAPI for Facebook.

There are two setup options:

A. Integration of partners

Partner integration is the simplest approach to getting CAPI tracking up and running. This approach is easier to use because it does not involve coding and is doable by many individuals without the assistance of a professional. If you’re utilizing a partner platform, such as WordPress or a comparable commerce platform, you can use this option.

Here are the steps you’ll follow:

1. Go to “Events Manager”
2. Go to the “Data Sources tab”
3. Click on “Settings”
4. Scroll down to Conversion API
5. Under “Set Up Through Partner Integration”, click “Choose a Partner”
6. Choose your provider from the options
7. Follow the instructions provided for your given partner

B. Manual Integration

Manual integration is an option if you are not utilizing a partner platform. If you pick this option, you will want the services of a developer because the procedure is more complex and involves coding skills.

The Events Manager will be used to configure your CAPI tracking. Take the following steps:

1. Click “Add Events” and select Using the Conversions API
2. Install your code manually
3. Click “Continue”
4. Choose the event you want to track and click “Continue”
5. Select the parameters for your event and click “Continue”
6. Click “Confirm Setup”, then Send Instructions
7. Enter your developer’s email address and click “Send”
8. Going forward, your developer will finish the setup process for your business.

To ensure that your FB CAPI is set up perfectly, consult with the best in the industry. Call us today

How Can Inter Smart IT Solution Help You?

Intersmart IT Solutions is a leading IT solutions provider in the UAE with 12+ years of experience in web development and digital marketing. Our experts will determine the best route you can take to achieve optimal business growth with the power of digital media. Contact us today to set up your Facebook Conversion API among many other things.

Today about 55% of businesses invest in professional Search Engine Optimization (SEO) services. Before you consider investing in SEO services for your company, it is critical to understand What are SEO Services & What Do SEO Company Services Include? Keep reading this article to get a clear idea of SEO services and what you can expect from them.

What Do You Mean by SEO Services?

SEO services are search engine optimization services offered by a consultant, agency, or freelancer who optimizes your site for SEO so that you can capture more traffic and revenue. Most of the SEO plans include off-page, on-page, and technical SEO, and some focus on specific areas, like on-page SEO.

What Is the Use of SEO Services?

Investing in SEO services can be very beneficial as they bring along many benefits. A few benefits include:

• Get help in specialized areas of SEO like local, off-page, and technical SEO
• Outsource ongoing SEO tasks like content creation, keyword research, link building, and more
• Access software for tracking return on investment, monitoring rankings, etc.

Services from an SEO agency can help you implement and maintain an SEO strategy, and also track and monitor your organic search performance. And the best part of this is you get plenty of time to focus on tasks that need your attention.

Which Ranking Factors Are Targeted by SEO Services?

The ranking factors targeted by SEO services depend on your SEO plan. A full-service plan will optimize for off-page, on-page, and technical SEO while an off-page plan will only optimize off-page SEO.

Search engines like Google use more than 200 ranking factors. The most notable ranking factors include:

• Content: This includes keyword integration, keyword targeting, content usefulness, and more.
• Backlink profile: This focuses on the quality and quantity of the external sites linked to yours.
• User Experience: This includes usability, page speed, mobile friendliness, and more.

Whether your SEO agency will focus on these factors depends on your services provider. For instance, a consultant might specialize in SEO audits, while a freelancer focuses on specific areas of SEO. In comparison, an agency will provide plans that include on-page, off-page, and technical SEO.

To get the most accurate information on what SEO services include, contact the SEO provider of your choice. They can provide your business with a list of deliverables, and pricing, which then can be used by your team to compare plans.

An Example of an SEO Service

To get a clear idea of SEO services, check out this example:

A bakery may use search engine optimization (SEO) services to rank for searches like:

• Bakery custom cookies
• Gluten-free bakery central PA
• Bakery for wedding cakes

The bakery’s SEO plan includes the following deliverables to help the bakery achieve its goal:

• Content creation to develop SEO-friendly pages that target the above-mentioned keywords
• SEO audit to determine the website’s existing opportunities and optimization
• Outreach to generate relevant and high-quality links to the bakery’s site

This is just a brief example of an SEO plan. Most SEO plans include additional steps to optimize the bakery’s website and deliverables related to reporting results, consulting with your team, etc.

Types of SEO Services Offered

In the years since search engines like Ask Jeeves and Google were launched, search engine algorithms have undergone many updates and innovations. This is why so many SEO companies offer SEO services to help businesses in competitive and specific industries to succeed.

Some of the most commonly used SEO marketing services include:

• Ecommerce SEO
• Local SEO
• SEO audits
• Voice SEO

For most companies, traditional SEO services provide everything they need to succeed. If you are an eCommerce or local store, however, eCommerce and local SEO services offer you a competitive advantage that can maximize the impact of SEO strategy on your website.

In some cases, it focuses on specific areas of SEO, like:

• Off-Page SEO: This focuses on optimizations related to your online presence, such as your website’s backlinks.
• On-Page SEO: This focuses on optimizations related to the website, such as your content, title tags, etc.
• Technical SEO: This focuses on optimizations related to the website’s backend, such as site architecture, page speed, etc.

As you can see SEO (Search Engine Optimization) requires all three to succeed, therefore most companies opt for full-service SEO plans because this plan will provide them with all three so they can give their attention and time elsewhere.

What Is the Cost of SEO Services?

Prices of SEO services differ depending on several factors which include your aggressiveness, goals, and SEO agency. On average, an SEO monthly plan costs $1500 – $5000. You can request a custom quote from your SEO service provider for the most accurate SEO rates.

What Do SEO Company Services Include?

Now that you are clear with what SEO is, its uses, and its types, it is time to review what you must expect from SEO company services. Every digital marketing company will be different, but when it comes to SEO, you must partner with a provider that offers the complete package. It is also necessary to understand what services should be included when choosing an SEO company for your business:

1. SEO Audit

Every SEO company’s services feature an SEO audit. With the help of an SEO audit, your SEO provider can get an in-depth look at your current strategy. If your company does not have a current strategy, your SEO provider will evaluate your website from an SEO perspective to understand where it excels and where it needs improvements.

Even though free audit tools are available on the Internet, they do not provide your business with the same insight as a team of SEO specialists.

If your SEO provider does not include an SEO audit, it shows a lack of investment and preparation on their part. An absent SEO audit can also indicate that your SEO agency does not intend to create a custom strategy for your business. Instead, they might use a template.

• Competitor Analysis

No matter how niche your business is, you need a competitor analysis with your SEO services. With the help of competitor analysis tools, your SEO agency can discover offline and online competitors. This discovery can improve your strategy, helping you to take advantage of competitors’ weaknesses. Even though many SEO companies provide competitor analysis, you must make sure that it’s a regular part of your strategy.

• Custom Strategy

Custom strategy is the core component of SEO services. When you have a personalized approach to your business, you can increase your return on investment (ROI) from SEO. That translates to more orders, calls, and visits to your company.

If you invest in an SEO company, you have to ensure that your agency provides a custom strategy. This is because many companies providing “cheap” SEO services deliver copy-and-paste strategies which will be of no use to your company.

• Off-page Optimization

When you invest in SEO services, your complete package should include off-page optimization. In SEO, off-page optimization is optimizing factors outside the website that will influence your ranking in the search results. As a part of off-page optimization, SEO companies provide the following:

• Developing shareable content for your blog
• Promoting your company’s website content to webmasters and bloggers
• Optimizing your Google My Business profile
• Monitoring mentions across social media by influencers and users

• On-Page Optimization

On-page optimization is another critical component included in SEO services. SEO companies focus on optimizing the features of your company’s website for search engines like Google.

A few on-page service deliverables include:

• Creating a sitemap
• Updating meta descriptions, title tags, and header tags for search
• Auditing your website’s redirects, information architecture, and internal linking structure
• Analyzing the speed, usability, and design of your site

• Monthly Reports

Transparency is an essential component when it comes to SEO services. You need an agency that you can trust and rely on, which makes SEO monthly reports an essential component. With the help of an SEO report, your company can get immediate insight into the results of your company’s SEO strategy.

The report may contain your website’s organic traffic, ranking in search results, and conversion rate.

• Progressive Optimization

Search Engine Optimization (SEO) is an ongoing strategy. You collaborate with an SEO agency continuously, which is why SEO companies should work as an extension of your business. Their services must include progressive optimization, as your SEO agency optimizes your site on a regular, ongoing basis.

With the above-mentioned services that must be offered by your SEO company, it is clear how critical it is that you ensure that you partner with the best SEO agencies. At Intersmart Solutions, a web development company in Dubai, we provide the best SEO services with the use of data-driven SEO. Our SEO team can help you improve your website’s SERP Rankings and rank on top in the search results.

Contact us to help your company rank on top!

Have you ever wondered why your online campaigns do not fetch the desired results even after spending a fortune? Oftentimes, it may be too late before you figure out the actual reason behind it.

Everyone knows that first impressions last a lifetime, and the truth is that in the modern era, a brand’s opportunity to make a good first impression occurs in the digital sphere. This is due to the fact that people spend a significant portion of their waking hours interacting with media devices such as smartphones, television, radio, internet, desktop and laptop computers, and other connected devices. To put it another way, people nowadays spend more time online and are engrossed in technology. As a result, a brand without a digital presence has almost no chance of finding new prospects or establishing meaningful audience engagement. So read along to know all about brand awareness and 8 Sneaky Ways to Build Brand Awareness Through Digital Platforms.

What Is Brand Awareness in Digital Marketing?

Consider calling a buddy and leaving a voice message without realizing you dialed the wrong number. Because it is not his or her voicemail, your friend would never receive the message. Similarly, your target audience will never pay any attention to your campaigns if they are unaware of your brand and its significance.

Consumers notice and remember your company based on brand awareness. The more brand recognition, the more people will recognize your messaging, logo, and products. It is how potential consumers will know and identify your company. Without it, no matter how many digital channels you utilize to build your online presence, your business is bound to go unnoticed. Furthermore, the greater your brand recognition, the larger your consumer base, and the more people who are aware of your company’s goods, emblem, and message. If your brand is struggling to reach the right audience, contact Inter Smart, a renowned Digital Marketing Company in Dubai to start turning things around.

Why Digital Marketing Is Important for Branding?

Rather than concentrating on fast sales growth through ‘assertive’ marketing, brand awareness initiatives seek to establish a long-term relationship with your brand and your target audience. Positive associations around your brand build in the consumer’s mind as a result of digital marketing and advertising activities, stimulating consumer interest, trust, and loyalty – frequently even before the conversion occurs.

This ‘passive’ infiltration of the audience’s mind expands purchase desire more organically, effectively giving them the flexibility to convert on their own terms. This prevents using conversion rate monitoring as a precise metric for measuring the success of the campaign success. As a result, the success of a brand awareness campaign is usually measured in terms of reach, also known as impressions. Consumers who see your brand awareness campaign will be inadvertently influenced and may convert through your marketing funnel eventually. For effective marketing campaigns, get in touch with the leading Social Media Marketing Company in Dubai. Contact us.

How Can a Business Increase Brand Awareness Through Digital Platforms?

Social Media Drives and Giveaways

Everybody is on social media today, and it is an excellent platform for spreading the word about your company. The contests significantly improve engagement, which in turn promotes purchases. As per studies, Instagram accounts that conduct competitions grow more than 70% faster than those that do not. Giveaways entail delivering gifts to your followers in exchange for one or both of the following duties –

• Sharing and Liking your posts.
• Friends getting tagged in the comment section

Memes

When it comes to providing your fans with a refreshing change from overbearing advertising tactics, nothing beats memes. Though they aren’t an obvious choice for increasing brand recognition, they offer enormous viral potential. People frequently share related memes with their loved ones across several social media platforms, and a witty post will most likely increase the number of your followers.

Here are some considerations to bear in mind when posting memes:

• Avoid contentious issues such as the plague. The very last thing you need is to insult a potential customer. Keep it lighthearted and humorous.
• Check if the memes correspond to your brand’s image and target audience. Anything out of sync will only have negative consequences.

Referral Programmes

Consumers will readily circulate your product or service if they know they will receive a bonus. Dropbox is an excellent illustration of how good referral networks can help a company thrive. Dropbox provides existing customers with 500 MB of additional storage space for each friend they suggest (up to 16 GB). When Dropbox was still young, this referral scheme helped generate a lot of word-of-mouth, resulting in a lot of sign-ups and sparing Dropbox a lot of money on advertising.

Freemium With Credit

Many fantastic online goods provide customers with the choice of using the free version, which contains a watermark or credit line, or upgrading to the premium version, which allows users to remove the mark or replace it with their brand. While many users will choose the free version, they will also inadvertently spread the word about your company to other people. If the product is useful, many of the new consumers that come upon your product will purchase the premium version! Offering a freemium product means getting in front of more eyes, establishing your brand, and attracting paying consumers.

Time-Specific Campaigns

Keep in mind that consumers are actual people. They have desires, needs, and wants. They’ll also be feeling a certain manner at a certain moment. Think about the weather. A bright day evokes sentiments of playfulness and possibility. A wet day might have the opposite effect. What is going on around them at the moment will elicit certain feelings. The same may be stated of current events or the news agenda.

You will truly become a memorable brand if you can understand how your consumers are feeling and tap into these emotions with relevant adverts that speak to them at that time. Dynamic advertisements provide you with the tools you need to establish this relevance.

Concentrate Your Target at a Local Level

Brand awareness is more than simply getting your brand in front of every possible buyer. In some cases, focusing on your target population in a specific local location is critical.

This might be for a new store’s opening, an event, or weekend discounts, for example. Geotargeting allows you to accomplish just that, guaranteeing that all of your marketing dollars are directed towards a certain demographic of people in a specific geographic place. None of your funds will be squandered. For example, a Digital Marketing Company in Dubai can benefit by focusing more on customers from audiences in and around Dubai.

Social Focus

With the choice of social networks on the rise, attempting to engage in active social media marketing across all of them is a fool’s errand. If your company is best suited to a certain network, don’t be afraid to focus your efforts on a few sites. Photo-heavy websites, for example, may concentrate on Instagram and Pinterest. B2B corporations frequently outperform on Twitter, but small enterprises in creative sectors (such as craft marketing) can outperform on Instagram. Know where your target audiences hang out and concentrate your efforts on those networks.

Remarketing Campaigns

Remarketing is an effective approach for increasing brand recognition. It focuses on highlighting advertisements to users who did not convert after visiting your site. Remarketing adverts are displayed on websites that your consumers visit. Soon, they’ll see your company everywhere — on their favorite sites, when buying online, and so on. This creates the appearance that your brand is much larger (and has a lot greater advertising budget) than it is. It’s also an excellent strategy to boost your conversion rate.

As a real multi-channel Social Media Marketing Company in Dubai, Inter Smart is not just the agency that comes up with innovative communications and marketing concepts, but we are also the agency that delivers them and then assesses their performance. Fresh ideas and a dash of large-picture thinking will help your campaigns and communications stand out. Our deep knowledge of media strategy, planning, and buying will put your brand in front of the right people, at the right time, and in the best places.

 

When customers visit your website for the first time, you want them to get a great impression of your company and rank in Google SERP. Creating fast-loading sites can instill trust in your audience and demonstrate to them that your company is dependable.

A slow-loading page, on the other hand, may elicit the opposite reaction. Leads will leave your website instantly to locate a company that emphasizes efficiency and professionalism. After all only a professional company that cares about its brand value and customer sentiments will work on improving the user experience and this includes website loading speed as well. So if you are wondering about how to improve your Google page speed score, then we can help you with that.

Why does page speed matter?

• Everybody hates slow-loading pages: Nobody likes a website that takes time to load once it’s been clicked on. The difference in seconds can mean a world of difference in terms of the time a user invests in your website.
• Less time is spent by users on your slow-loading pages: The bounce rate increases by 100% when the load time increases from 1 second to 6 seconds. It reduces periodically with decreasing loading time.
• The conversion rate will eventually be impacted: The whole reason for creating a website is ultimately to increase sales in almost all cases. So unless it’s a fast-loading website, the website doesn’t serve the purpose it was intended for.
• SEO Rankings will take a hit: The Google algorithm gives high priority to the relevance of content along with the performance of the website in order to ensure that the users get the best results for every search. Guess what would happen if your website takes more time to load.
• Quality score will decrease: Expected clickthrough rate, Ad relevance, and Landing page experience are used to arrive at the quality score. A slow-loading page is bound to have a lower quality score when running PPC ads, thus leading the ads to be placed lower by Google.

Want to improve your page speed? Contact us!

What is Google Page Speed Score?

Google PageSpeed Insights will evaluate your site’s raw performance measurements and provide it with a score ranging from 0 to 100 to summarise its overall performance. A green score of 90 or higher is considered excellent. Meanwhile, a score of 50 to 90 indicates that there is room for improvement, and anything less than 50 is regarded as unsatisfactory.

Your Google PageSpeed score is a “guesstimate” based on fake testing and random elements that might make your site look “slow.” Google will review these aspects and resolve them with developers. However, the results of these simulated tests may not have a direct impact on the site’s actual loading time. Loading time is the actual time(measured in seconds) that the page takes to display the webpage content after it was clicked on.

This takes into account everything like scripts, images, CSS, and other third-party resources. It is not the same as the page speed which considers other factors as well when arriving at a score. Your website’s speed is vital, but assessing it may be difficult. It’s all about putting things into context.

Is it really important to a user if some Javascript takes a while to load when the website he’s on already works? Not at all. In other words, when it comes to genuine user experience and website ranking, Google PageSpeed Insights numbers aren’t very accurate. They do not and cannot quantify the real experience of a visitor when loading a page. They can, however, assist you in identifying a few faults that you may be unaware of or have forgotten about.

Have you checked your page speed score yet? Contact us for a comprehensive check today.

What are Google Page Speed Insights?

Google PageSpeed Insights is a free Google tool that allows you to simply test the speed of a web page. Page Speed Insights assesses a page’s performance on mobile and desktop devices. The URL is retrieved two times:  once with a mobile user agent and once with a desktop-user agent. PageSpeed Insights Scores range from 0 to 100. A higher score is preferable, and 90 or higher implies that the page is operating well.

Google PageSpeed will first divide the total load time into numerous key performance metrics that may be monitored independently. For instance, it will evaluate how quickly the initial item of material loaded, how long it took to load all of the content and answer the search query, and how long it took to load the complete page, including any non-essential codes.

Following that, Google PageSpeed Insights will assign a score to each of these indicators and compare them to the top-performing websites. The general ‘Performance Score,’ which represents the result of all these computations, is then calculated using a weighted average technique.

The following criteria are taken into account by Core Web Vitals when measuring the page speed:

• First Input Delay (FID)
• Time to Interactive (TTI)
• Largest Contentful Paint (LCP)
• Total Blocking Time (TBT)
• First Contentful Paint (FDP)
• Speed Index (SI)
• Cumulative Layout Shift (CLS)

To ensure that your webpage speed is above par, consult with the best in the industry. Call us today to improve your page speed.

Tips to improve your Google Page Speed Insights Score

Now that we understand what page speed is and how it affects the performance of the website, let us dwell on the tried and tested tips to improve your Google Page Speed Insights Score:

• Optimize images on your web page: The larger the size of your images used on the website, the longer time it will take to load them. This will lead to increased bounce rates as discussed earlier. Many large-sized images on your website that were included to improve the overall aesthetics can actually lead to the opposite effect. Hence optimizing your images by compressing them is a highly effective way to curb the loading speed issue.
• Reduce the size and count of large files: Apart from images, other large inclusions on the website like e-books, videos, downloadable content, etc are also taking a toll on the page speed. Compressing and limiting their inclusions is always better for the website.
• Minify JavaScript, CSS, and HTML: The structure of a website is formed with the codes used by developers. Oftentimes, the spaces, comments, and other unnecessary characters may be left in the code, which impacts the loading speed. Having the site code reviewed and unnecessary characters removed can help in improving the speed.
• Reduce redirects: When new pages are added or existing ones are deleted, then the links need to be redirected so that the user gets to the correct page. Leaving too many redirect links and HTTP requests can hamper the speed of the page. This is especially true for mobile users. Remove unnecessary redirects that slow down your page.
• Use browser caching: Some websites share a disclaimer about their browser caching policies. This allows them to temporarily save the information, so that the next time a user accesses the same page, the browser need not reload the entire page. This delivers a faster experience for your users.
• Use a content delivery network (CDN): Geographically distributed network of proxy servers and their data centers provide high performance and availability of content by distributing the service spatially relative to end-users. This means that not all data on your website necessarily should come from a single server. Distributing it will reduce load speed.
• Choose a performance-optimized hosting solution: Choose a hosting provider for your website that is performance-optimized. Investing in a good-quality hosting solution can be rewarding.
• Eliminate render-blocking JavaScript: The use of blocking JavaScript must be minimized if not avoided. This is especially true for external scripts that must be fetched before they can be executed. To avoid extra network requests, scripts that are necessary to render page content can be inlined and those that are not important to the initial render should be deferred or made asynchronous until after the first render.

Conclusion

Looking ahead, one thing is absolutely certain, i.e improving your page performance is essential for the future. As Google tends to reward mobile-friendly websites with a great page experience, your SEO efforts should be centered on increasing page speed. If you are planning to start a user-friendly page for your business or need to optimize your existing website, then get in touch with one of the best web development companies in UAE, Inter Smart IT Solutions. We are eager to hear from you and help you out with your website concerns.

In today’s day and age, every business that hopes to connect with its customers must definitely have a website. A website is like a digital face of the company that portrays its capability, quality, brand strength, level of professionalism, and above all authenticity. Regardless of industry, a company’s internet presence may significantly influence its success. One of the primary reasons your business should have a website is to increase the credibility of your company. Your target audience is bound to compare websites before finalizing their choice. Having a competent website may be critical for converting a visitor to your website into a customer, thus increasing income.

For a professionally developed website, contact the best Web Development Company in Dubai, Inter Smart IT Solutions.

What is a Website Conversion rate?

Every online campaign is done with a purpose in mind and oftentimes there is a cost involved. A good conversion rate relates to a higher return on investment(ROI). A website conversion doesn’t necessarily have to be the completion of a purchase online. It will depend on one or more goals like brand awareness, lead generation, sales, etc.

A website conversion is basically a web analytics event that signifies the fulfillment of a website goal. Goals differ depending on the purpose and nature of your website and business. They are sometimes referred to as desired actions. To begin tracking the conversion rate of your website, you should first put in place goal tracking and assign goals as conversions in a website analytics system such as Google Analytics. Understanding your conversion rate is critical for developing a sales and marketing strategy. And besides, how would you know what changes to make to an email or popup if you didn’t know how it performed?

The mathematical formula to find out the conversion rate percentage is as follows:

Website conversion rate (CR) = (Number of goal achievements / Number of users) × 100%​

The conversion rate is the percentage of users who have taken actions that are advantageous for your company. It indicates whether your website is successfully converting visitors into buyers or if it simply allows them to leave without buying or sharing their contact information. For example, if your most recent marketing email received 1,000 clicks and 30 sales, the conversion rate is 3%.

How can Website Traffic Affect Conversion?

Website traffic & conversion are equally important as they are interdependent. Part of our duty as a digital marketing agency in Dubai is to think of new and imaginative ways to get more people to visit the site. This offers a number of significant advantages for any business, including increased brand exposure and revenue, as well as the expansion of your email subscriber base. The link between web traffic and total email marketing performance is significant, with more visits to your site equaling more chances to sign them up for your newsletters and build stronger, more powerful relationships.

Website traffic is primarily of 3 types:

• Organic traffic – Unpaid clicks that naturally come owing to higher SERP results & brand recognition
• Referral traffic – Visitors that come to your website after being redirected from another website
• Paid traffic – Traffic inflow due to paid tactics like sponsored social media posts, PPC campaigns, etc.

Website traffic can be improved by effectively utilizing social media, SEO, google ads, influencer marketing, special offers, IG campaigns, etc.

Contact Inter Smart IT Solutions, the topmost Web Development Company in UAE to increase your website traffic.

Increasing Website Conversion with Digital Marketing 

Digital marketing enables you to use the right techniques to gain more visitors to your website and also increase the quality of traffic on the website. Digital marketing efforts will become successful only when thorough planning is done prior to the execution.

• Market Study –  A comprehensive analysis of the industry can help to choose the right marketing strategy. This includes competitor analysis as well.
• Product or Service Study – The knowledge of the products and services that the business offers can help to highlight the Unique Selling Points(USPs).
• Target Right Audience – Unless the marketing is targeted at the right target audience, the desired ROI cannot be achieved.

Identify the Platforms Used – Marketing on the platforms that are frequented by the target audience will help to garner more responses.

Convince the traffic – Convince the website visitors using the elements like color combination, fonts, and brand patterns that resonate with the audience. Always remember that the quality & layout of the website has to be relevant to the brand.

Converting the achieved traffic – Once the potential customer is convinced of your brand authenticity, it is time to wow the customer with the user experience of the website, strategically placed portfolio details, customer testimonials, and above all the USP of your product/service quality.

Lead generation – Capturing the details of the website visitor is of prime importance for conversion and future follow-ups. Lead generation helps in retargeting the leads in case they back out from completing the desired action. This can be reminded to the visitors with the help of strategically placed Call to Actions(CTAs), online chat options, WhatsApp integration, etc.

Contact Inter Smart IT Solutions, the topmost Digital Marketing Company in Dubai for increased website conversion and ROI.

Best Practices to Improve Website Conversion Rate

• Start creating dedicated landing pages for your paid ad campaigns: Creating dedicated landing pages for your paid advertising campaigns is one of the best conversion marketing strategies. Every advertisement should include a landing page that focuses on the advertised product or service. If your target audience clicks on an ad for a particular product or service, they expect to find information about that product or service on the landing page.
• Concentrate on your call to action: In digital marketing, this is referred to as a “CTA.” This is typically a registration action button or a button that redirects you to an action page. In one experiment, Optimizely increased conversion rates by 27 percent by changing the button text from “Get Started” to “Test it Out.” Action words outperform non-action words significantly.
• UI/UX Design: Design plays an important role in increasing conversion rates. Websites serve as your online store. It must be optimized for maximum effectiveness. Landing pages give sufficient information to entice visitors to convert while also gently guiding them. Instead of a cluttered page with too much information, a page with minimal content, great design, and proper CTAs with action words can help you get higher conversions.
• Examine the visitors: Visitors from organic traffic invest more time on your website. Visitors who come from paid campaigns have lower bounce rates. Analyze the visitors and tailor your services to them.
• Call to Action Pop-Up Function: As per Digital Marketing Company, the average conversion rate for all pop-ups is approximately 3.09 percent. However, if we do everything correctly, we can increase our conversion rates to an average of 9.28 percent.

Add Testimonials, Reviews, and Logos: People trust other customers’ reviews. Their feedback reflects on your products/services. Add relevant testimonials, reviews, and business logos to help the customer understand.

Iterate, iterate, and iterate some more: Continue to experiment and discover. The path to a decent conversion rate is littered with potholes caused by your tests. These stumbling blocks help you pave the way for a more seamless experience, which increases conversion rates. Study the user funnel like the bounce rate, time spent, internal pages visited, etc to get valuable insights that can be used for further improving/increasing conversion. This info can help future customers & reduce the bounce rate.

What Is Conversion Optimization in Digital Marketing?

The ultimate goal of any blog post or landing page is to convert website visitors into customers. The big question now is how to ensure that your website visitors take the actions you want them to take. There are a lot of great (and not-so-great) tips out there, however, at the end of the day, it all comes down to one thing: Conversion Optimization.

Conversion optimization is essential whether you’re getting good or bad results: testing, analyzing, and optimizing will eventually lead to better results – and there’s always room for improvement when it comes to sales and conversions. Set one or more of three types of goals to optimize this experience:

• An instantaneous goal, such as clicks or form completion on the page
• A campaign objective, such as the number of leads or purchases made
• Long-term objectives, such as increasing your long-term value, net income, volume of sales, or lead quality.

Do you know your conversion rate? Are you looking to improve the ROI? Then looking into your conversion rate and optimizing the same can bring the desired results. Inter Smart Solutions provides professional Digital Marketing Services in Dubai to significantly improve the conversion rate for your business with tried and tested methods. Contact us today.

 

Instagram popularised social media hashtags, even though they originated on Twitter. Instagram hashtags are essential, particularly if you want to expand your reach and engage with additional individuals of your intended audience. Instagram hashtags now not only categorize your material and make it discoverable by people, but they are also an excellent tool to enhance interaction, get more followers, and broaden the reach and brand recognition.

Upping your hashtag game is the way to go if you want to tap into the platform’s ability to reach a large audience, especially now that people can follow whole hashtags just like they can follow single users. When it comes to hashtag research and usage, it’s critical to be smart, creative, and thoughtful.

So read along to find out How To Use Hashtags On Instagram effectively.

What are Instagram hashtags?

A hashtag is a term or combination of keywords preceded by a pound symbol, such as this: #hashtag. It becomes a link when used on Facebook, Instagram, Twitter, and other hashtag-friendly websites. Every material that has been tagged with the same hashtag will be displayed. You may not only add hashtags to your Instagram photos, but you can also follow hashtags to find information connected to your interests. They are an excellent tool for discovering new stuff that you will enjoy, as well as for getting your work in front of people who would enjoy it.

Hashtags can also be used to organize your own material together. If you’re starting a new campaign or initiative, you may create a unique hashtag to connect all of your connected postings.

Different Types of Instagram Hashtags

Descriptive hashtags – They describe the content of your actual post. An example would be #perfectionatitsfinest

Location-based hashtags, like #Sharja or #DubaiUAE

Branded hashtags for events or campaigns, like #Comicon

Industry hashtags that mention your business, like #Contentmarketer or #pianist

Community-focused hashtags that club your peers together, like #curvy or #mcumovies

How Do Hashtags Actually Work on Instagram?

Instagram hashtags are just a method of labeling and categorizing your material. They then assist Instagram in serving your content to the most relevant individuals. In their most basic form, hashtags drive the search results on the Instagram Explore page. Moreover, Hashtags are also used as a reference for the Instagram algorithm, allowing it to classify your content and recommend it to individuals who might be interested.

So… Will Instagram Hashtags Still Work in 2022?

Hashtags have always been a source of contention, especially since Instagram recently advised users to limit their use to 3-5 hashtags. Instagram is launching new “recommended” content feeds, such as the Instagram Reels page. Instagram, on the other hand, has to be able to effectively identify material in order to deliver suggested content that genuinely is a “good match.” What is the theory? Fewer hashtags equal more accurate self-categorization.

As Instagram gradually shifts toward semantic keyword search, it opens up a new universe of content discoverability possibilities, implying that the words in your captions or the themes in your videos will also become searchable. Using more hashtags is still the greatest method for improving your reach and interaction on Instagram feed posts for the time being. However, as Instagram provides more “recommended” content streams, concentrating on fewer, hyper-relevant hashtags may be a strategy worth experimenting with.

Despite these significant advances, hashtags continue to operate on Instagram. They can assist provide spectacular results when combined with a great content strategy.

How to Use Hashtags in Instagram Stories

Hashtags may also be added to Instagram Stories. When you include a hashtag in a Story, your Story may be seen by a larger audience if it is added to the hashtag Story. How do you become a part of a hashtag Story? That is up to Instagram’s algorithm, which is based on interaction and material quality. But it never hurts to try!

Simply tap to add a sticker and pick the hashtag sticker to add a hashtag to your Instagram Story. As you begin typing, Instagram will offer hashtags at the bottom of the screen.

How to Optimize Your Instagram Hashtag Strategy

Finding 20-30 new hashtags for each post you publish takes a significant amount of effort – but there are methods to make the process more effective. One method is to create lists of 20-30 hashtags that correspond to your primary content topics and that you can rapidly change and add to each post. You may create “Saved Captions” that feature your handpicked lists of hashtags using Later’s free Instagram scheduling tools.

Effective Instagram Hashtag Strategy Using Analytics

Start with a solid foundation. Once you’ve identified the hashtags you want to utilize, you should begin testing them and diving into your statistics. Analyzing the effectiveness of your hashtags is the most effective approach to tracking the success of your experiments and fine-tuning your strategy over time.

There are plenty of Analytics tools with which you can track crucial details about your hashtags, such as which ones are generating the most likes, comments, saves, and reach on your Instagram posts.

Over time, it provides you with a summary of what’s working and what’s not by analyzing the hashtags you employ with post-performance. Hashtags can help you reach new audiences and build your account, but it takes time and work to see significant benefits. A constant hashtag approach, whether you utilize 5 or 30, is still one of the most successful ways to develop on Instagram.

Free Hashtag Tools

• Instagram Tags suggests hashtags based on categories. Choose a category from the dropdown menu to get a list of relevant hashtags to experiment with.
• All Hashtag is a hashtag generator that creates hashtags for Instagram, Facebook, Twitter, and Google+. Using All Hashtag’s hashtag generator, you can quickly produce 30 hashtags for a single post. Sort by top hashtags or randomize the results.
• Seekmetrics will produce a list of hashtags based on a term you enter. It will also return an “insta_count” of the number of times this hashtag has been used.
• Sistrix provides free access to up to 25 inquiries every day. Based on a single hashtag search, it will provide you with a list of the top 30 hashtags.

If you are looking for the best in the business for increasing your social media presence, then look no further. Intersmart Solution is a leading digital marketing agency in Dubai that specializes in increasing brand awareness and followers for your business.

You must have been hearing a lot about Google Analytics (GA4) and Universal Analytics. Are they related to one another? Or Universal Analytics is a new product? The list of questions goes on.

Universal Analytics, in simple terms, is a version of Google Analytics that introduced a new set of standards for how user data is collected and organized. And Google Analytics… well you need to read the rest of the blog to know that.

What is Google Analytics?

Google Analytics is a web analytics tool used by 30-50 Million websites to analyze the performance of any website or app.

How does Google Analytics Work?

In order to analyze a website, you need to add a JavaScript code snippet to the website’s pages.

When a user views a website containing this code snippet, the code begins recording data and sending it to Google Analytics using a JavaScript file.

Google Analytics will populate the reports inside GA once it has collected enough data from your site.

What is GA4?

Google Analytics 4(GA4) is an analytics solution that lets you use customized reports to track traffic and interaction across your websites and mobile apps.

Google Analytics in the following years has launched 4 different versions.

Let us look at the four versions of Google Analytics

1. GA1 – The Classic Google Analytics which uses ga.js JavaScript library
2. GA2 – The Universal Analytics which uses analytic.js JavaScript library
3. GA3 – Universal Analytics which uses gtag.js JavaScript library.
4. GA4 – Universal Analytics also uses the gtag.js JavaScript library but with the Event+Parameter model.

GA4 is a brand new version of Google Analytics and it is the 4th version, hence the name GA4.

Key Features of Google Analytics 4

• AI-powered insights and predictions
• Deep linking into Google Ads
• New standard reports
• More data control
• AI-powered insights and predictions

Key Features of Universal Analytics

• Offline Conversions
• Custom Search Engines
• Ecommerce Tracking

• Virtual Pageviews

Important differences between Universal Analytics and Google Analytics(GA4)

So we have discussed what Google Analytics is and its four different versions including the latest GA4. Now, we can move to the important differences between Universal Analytics and Google Analytics (GA4).

• Data Model   

The data model is the most important parameter when we consider the differences between Universal Analytics and Google Analytics (GA4). Google Analytics and Universal Analytics are completely different where GA4 works on the event-driven model and Universal Analytics works on the session-based data model.

 Session-Based Data Model.

A session is a collection of user interactions with your website that occur over a set period of time.

Analytics aggregates data into sessions in UA properties, and these sessions are the core of all reporting. A session is a collection of user interactions with your website that occur over a set period of time.

Analytics gathers and saves user activities, like pageviews, events, and eCommerce transactions, as hits during a session. Depending on how a user interacts with your website, a single session can contain many hits.

 Event-driven model 

Events are considered as a fundamental data model difference between Universal Analytics and GA4 properties.

Analytics records and retains user interactions as events. Pageviews, button clicks, user activities, and system events all provide information about what’s going on in your website or app.

Events can collect and communicate data that expands on the action taken by the user or provides further context for the event or user. This data could include things like the cost of a purchase, the headline of a user’s last viewed website, or the user’s current location.

• Elimination of Monthly hit limits

The removal of monthly hit limits is another key distinction between Universal Analytics and GA4. Universal Analytics’ free edition had a monthly limit of 10 million hits. That’s no longer the case.

A limit of 500 events can only be captured in GA4. There is no limit to the number of hits that can be accumulated at the time of writing.So many users have already switched to using GA4 as their primary analytics tool.

• Predictive Audience and Metrics

One of the most significant factors to consider while deciding between Google Analytics 4 and Universal Analytics is Predictive Audience and Metrics. Predictive Audience allows you to target adverts to customers who are more likely to buy your product/service in the next 7 days, and Predictive Metrics allows you to apply Machine Learning to estimate future transactions and income.

Google Analytics, unlike Universal Analytics, delivers Predictive Audience and Predictive Metrics. These allow you to better understand and engage with the consumers who are most interested in purchasing your products or services. It also aids in the more accurate retrieval of trends and future analyses. It uses Machine Learning to create a picture of your user’s activity by filling in the blanks where the user’s data is missing. This protects End-User Privacy while also assisting you in making informed decisions by studying the trend.

So in this article, we discussed Google Analytics 4, Universal Analytics and their 3 key differences. It is high time that you need to explore Google Analytics 4, try new things and reap the benefits!