Author: issadmin

You must have been hearing a lot about Google Analytics (GA4) and Universal Analytics. Are they related to one another? Or Universal Analytics is a new product? The list of questions goes on.

Universal Analytics, in simple terms, is a version of Google Analytics that introduced a new set of standards for how user data is collected and organized. And Google Analytics… well you need to read the rest of the blog to know that.

What is Google Analytics?

Google Analytics is a web analytics tool used by 30-50 Million websites to analyze the performance of any website or app.

How does Google Analytics Work?

In order to analyze a website, you need to add a JavaScript code snippet to the website’s pages.

When a user views a website containing this code snippet, the code begins recording data and sending it to Google Analytics using a JavaScript file.

Google Analytics will populate the reports inside GA once it has collected enough data from your site.

What is GA4?

Google Analytics 4(GA4) is an analytics solution that lets you use customized reports to track traffic and interaction across your websites and mobile apps.

Google Analytics in the following years has launched 4 different versions.

Let us look at the four versions of Google Analytics

1. GA1 – The Classic Google Analytics which uses ga.js JavaScript library
2. GA2 – The Universal Analytics which uses analytic.js JavaScript library
3. GA3 – Universal Analytics which uses gtag.js JavaScript library.
4. GA4 – Universal Analytics also uses the gtag.js JavaScript library but with the Event+Parameter model.

GA4 is a brand new version of Google Analytics and it is the 4th version, hence the name GA4.

Key Features of Google Analytics 4

• AI-powered insights and predictions
• Deep linking into Google Ads
• New standard reports
• More data control
• AI-powered insights and predictions

Key Features of Universal Analytics

• Offline Conversions
• Custom Search Engines
• Ecommerce Tracking

• Virtual Pageviews

Important differences between Universal Analytics and Google Analytics(GA4)

So we have discussed what Google Analytics is and its four different versions including the latest GA4. Now, we can move to the important differences between Universal Analytics and Google Analytics (GA4).

• Data Model   

The data model is the most important parameter when we consider the differences between Universal Analytics and Google Analytics (GA4). Google Analytics and Universal Analytics are completely different where GA4 works on the event-driven model and Universal Analytics works on the session-based data model.

 Session-Based Data Model.

A session is a collection of user interactions with your website that occur over a set period of time.

Analytics aggregates data into sessions in UA properties, and these sessions are the core of all reporting. A session is a collection of user interactions with your website that occur over a set period of time.

Analytics gathers and saves user activities, like pageviews, events, and eCommerce transactions, as hits during a session. Depending on how a user interacts with your website, a single session can contain many hits.

 Event-driven model 

Events are considered as a fundamental data model difference between Universal Analytics and GA4 properties.

Analytics records and retains user interactions as events. Pageviews, button clicks, user activities, and system events all provide information about what’s going on in your website or app.

Events can collect and communicate data that expands on the action taken by the user or provides further context for the event or user. This data could include things like the cost of a purchase, the headline of a user’s last viewed website, or the user’s current location.

• Elimination of Monthly hit limits

The removal of monthly hit limits is another key distinction between Universal Analytics and GA4. Universal Analytics’ free edition had a monthly limit of 10 million hits. That’s no longer the case.

A limit of 500 events can only be captured in GA4. There is no limit to the number of hits that can be accumulated at the time of writing.So many users have already switched to using GA4 as their primary analytics tool.

• Predictive Audience and Metrics

One of the most significant factors to consider while deciding between Google Analytics 4 and Universal Analytics is Predictive Audience and Metrics. Predictive Audience allows you to target adverts to customers who are more likely to buy your product/service in the next 7 days, and Predictive Metrics allows you to apply Machine Learning to estimate future transactions and income.

Google Analytics, unlike Universal Analytics, delivers Predictive Audience and Predictive Metrics. These allow you to better understand and engage with the consumers who are most interested in purchasing your products or services. It also aids in the more accurate retrieval of trends and future analyses. It uses Machine Learning to create a picture of your user’s activity by filling in the blanks where the user’s data is missing. This protects End-User Privacy while also assisting you in making informed decisions by studying the trend.

So in this article, we discussed Google Analytics 4, Universal Analytics and their 3 key differences. It is high time that you need to explore Google Analytics 4, try new things and reap the benefits!

 

Twitter, like every other social media platform, allows you to access your account with a unique username and password of your choice. In case you don’t remember them, then recovering your Twitter account is simple; simply click the “lost password?” option on the login screen. Then, follow the on-screen steps to reset your password and regain access to your account. However, changing your Twitter password is more difficult if you have forgotten your email and phone number since Twitter is unable to contact you and offers you a link to change your password. So, how can you regain access to your Twitter account? In this article, you’ll learn how to recover a Twitter password without an email or phone number.

How to Recover a Twitter Account Without Email or Phone Number?

You must contact Twitter help to reset your Twitter password if you do not have an email or phone number. Submit a login issue complaint through their Help Center and wait to hear from Twitter. It may take quite a few days, if not weeks, for them to respond due to the large volume of reports,

When they are finished, they will send you an email with your next steps. If they haven’t answered after a long amount of time, file another report. However, do not submit a report after report as this may cause your email to be classed as spam. Instead, create a new report only if Twitter support has not responded to you within a week.

The following is a step-by-step explanation of how to register a report with Twitter support in order to regain your Twitter account.

Step #1: Go to Twitter Help Centre, then select “File a report”

Visit the Twitter Help Center to make a complaint. To begin, open a browser and navigate to the Twitter Help Center page.

You may find the Twitter Help Center by searching for it on Google or by visiting the website’s link. When you reach the Help Center, you will find a number of alternatives from which to pick. You should not pick any of those alternatives since they will take you to a “help article.”

Rather, you need to click on the “File a report” option.

This option is hidden from view since Twitter wishes to minimize the number of reports filed owing to their large user base and associated queries. Scroll all the way to the bottom of the page and find the “File a report” option.

To contact Twitter directly, use the “File a report” tab under “Contact Us.” The following step will teach you how to choose the categories for your report.

Step #2: Select “I need login and account support” And Then “I can’t log in to my account”

You must now pick the proper categories for your report after clicking the “File a report” button. This is to notify Twitter of the specific problem you’re experiencing.

Because you’re having trouble logging in, the “I need login and account help” option is the best fit for your situation. After you’ve selected “I need login and account help,” you’ll be presented with seven subcategories to choose from:

• I can’t log in to my account
• My account is hacked or compromised
• My account is locked or suspended
• I need help activating my account
• I want to request my account information
• I need to deactivate the account of a deceased user
• I have a question about privacy

Because you can’t log in to your account, choose the first option – “I can’t log in to my account.”

Now that you have successfully selected the relevant categories for the report you’re about to file you must provide your Twitter login in the following step.

Step #3: Fill in Your Twitter username

You may now file a report after you’ve picked the relevant categories for the report you’re planning to file. However, you must first provide your Twitter identity. Enter your Twitter username for the account that you are unable to connect to under “Your Twitter username.”

Then, for Twitter to discover your account, click the “Search” button. The following step will teach you how to get to the real form to file your report.

Step #4: Choose “Still need help?”

Twitter will identify your account when you click the “Search” button. Then you’ll receive a notification that says something like, “Great, we located the account @username.”

At the bottom of the message, there will be a “instructions” link that you must click. However, you should avoid clicking on that link since it will take you to a “help article.”

To file a report, instead, click the “Still need help?” option.

Because they missed the “Still need help?” option, many users are unsure how to contact Twitter directly. Twitter has purposefully made it tough for users to register a report. This is because they want to reduce the number of reports they receive on a daily basis as a result of their large user base. To file your report, you must complete and submit the form in the final step.

Step #5: Complete And Submit the Form

After clicking the “Still need help?” button, you’ll be asked to fill out a contact form. To start with, enter an active email address via which Twitter may reach you. Next, explain your problem and the assistance you seek.

As an example of a description, consider the following:

“Hello, I’m looking for assistance in regaining access to my account.” “I forgot the password to my Twitter account and lost access to my email and phone number.”

When you’re through completing the description, click the “Continue” button. Then, fill out the CAPTCHA on your screen and click “Verify.” Finally, click the “Submit” button to send the form to Twitter.

The Twitter Support staff will then analyze your report and respond to you through email within a few days. Check your junk/spam mail if you haven’t gotten an answer after a few days.

The email will contain an option to reset your password instantly.

In Conclusion, it is advisable to safely store your login credentials somewhere safe. Also if you change your phone number, ensure to update the same in your Twitter account as well. In case you have a business account, it is advisable to approach professionals who can help sort out issues like these among so many others.

Intersmart is a leading digital marketing company in the UAE with prominent clients in several business verticals.

B2B leads are extremely important to ensure the proper functioning of any business that depends on external vendors’ service. If you are seeking B2B lead creation solutions to help you increase your business sales, read along to understand some fantastic tools that can assist you in reaching your marketing and sales objectives. These tools will assist you in reaching your specific target audience effectively. There are several lead-generating solutions on the market, but we will only discuss the top 5 Free B2B Lead Generation Tools that will provide you with high-quality results.

Top 5 Free B2B Lead Generation Tools

• Linkedin

Linkedin remains to be a free business-to-business network where you may connect with other professionals. It is also one of the most well-known platforms for generating B2B leads. Linkedin can assist you in reaching your target audience authentically. You may quickly contact the appropriate decision-makers from this location.

Aside from this, there are additional ways to get leads utilizing LinkedIn paid and free advertisements. You may also reach out to your target audiences by joining LinkedIn groups. Professionals discuss their businesses in LinkedIn groups. You may create leads for your business by communicating with them.

LinkedIn Sales Navigator is a must-have lead creation solution for sales teams who use a targeted, account-based strategy. One of the most beneficial aspects is the account and lead recommendations. As you interact with Sales Navigator and tell it what kind of leads and accounts you’re looking for, it reveals fresh contacts and accounts that are comparable but may not have been on your account-based targeting list. It’s a terrific method to broaden your reach by selling to accounts where you can genuinely give value rather than arbitrarily selling to everybody with a pulse.

• Hunter

Hunter’s primary function is to extract email addresses from websites and social accounts. It is appropriate for Marketers who need to initiate one-on-one email discussions. The first 150 inquiries each month are completely free. It is a program that allows you to quickly scan the email addresses of your potential leads. You may visit their website or download their Chrome browser plugin.

It’s a rather straightforward tool to use. After visiting the website, simply click the extension button at the top to view the emails linked with that domain. Hunter is also quite good with LinkedIn.

• Quora

Another popular platform for generating business-to-business leads is Quora. Many companies use Quora to engage with potential customers on a daily basis. Quora is a question-and-answer website where you can ask customers questions and offer answers. If clients have questions about specific products or services and you, as a B2B marketer, answer them. You have an option for generating leads for the organization.

Quora is an extraordinarily effective platform for generating leads by answering users’ queries. As a result, Quora is also the most popular medium for generating leads for your company.

• Twitter

Twitter is an excellent tool for generating leads and locating new clients for your company. The greatest technique to create leads on Twitter is to provide clients with informative reports. These reports should be in the form of infographics or videos. This information should be connected to the customer’s main issue.

To utilize Twitter as a lead creation platform, forget about B2B leads. Instead, concentrate on entertaining and engaging your audience. It’s like stepping into a room full of strangers — if all you say is stuff about your firm and other sales patter, no one will want to engage with you for very long. Others may really encourage them to avoid you entirely!

You are not going to address the customer’s problem, but you may advise them on good business practices. You may create leads on Twitter by resolving their issue. Twitter is becoming the most popular medium for generating leads, and you can simply identify new clients there.

Expect no quick results; instead, you’ll need to establish your profile and generate momentum over time. The idea is to post on a regular and consistent basis.

Your Twitter biography is really essential, so take the time to make it correctly.

• Sumo Me- The Email Popup Tool

Advertisers create resources that may be traded in return for contact information. Although it is free for life, there are paid premium packages available for access to unique features.

Sumo is a handy tool for increasing conversions, growing your email list, and increasing revenues for online businesses. Sumo is used by over 37,000 online businesses to convert more sales and satisfy their consumers.

In effect, Sumo can help you with the following:

• Increase your email list by using timed popups on your website.
• To communicate with your subscribers, schedule one-time marketing emails or email drips.
• Ecommerce integrations and features to re-engage cart abandoners and enhance average order value
• View the return on investment for each email subscriber and sale you make.

How does a lead generation platform work?

Lead creation isn’t a one-size-fits-all strategy. Lead generating programs will be used differently depending on whether your company is B2B or B2C. Some lead-generating solutions are designed to boost customer interaction, while others are designed to assist you to speed the sales call process. But, regardless of whatever technique is ideal for your company, the concept is the same. Get your name in front of client leads and entice them to come to your door before they go to the competitors.

Lead generation comprises a variety of tools, but here are a few of the most popular:

Content Creation Tools: Certain lead generation platforms have content creation templates, including white papers, blogs, infographics, and e-books. This type of content increases interaction on your site and across social media networks. It also promotes you as a competent source in your field. You can also ask users to provide contact details before they can access long-form material such as e-books or video tutorials.

Lead nurturing tools: When somebody joins your pipeline, it is critical to maintain engagement in order to convert them into a marketing qualified lead. Lead generation allows you to collect enough information about your connections to target them with relevant content via email campaigns or phone calls.

How to Score Leads: Your contacts might be assigned a numerical value by lead creation tools. The higher the score, the more probable it is that the contact will make a purchase. Leads are graded based on a variety of factors such as industry, website activity, and organization size. Trying to manually score your leads would be a time-consuming effort, making it one of the most potent and time-saving tools in lead creation.

Lead Distribution: When your software identifies a high-value lead, their information is instantly forwarded to you. The relevant sales agent will be contacted to follow up and continue to strengthen the connection.

Sales Analytics and Reporting: The act of adopting lead generating will not inevitably increase earnings. You’ll need to examine your analytics and data to determine what is and isn’t working. It may take some time to monitor your statistics and make changes to your process, but it is a critical step in ensuring your lead generation software is functioning for you.

If you are also looking for effective B2B lead generation with a personalized yet professional approach, get in touch with Intersmart Solution, the best digital marketing company in Dubai, UAE

Dubai has grown to be one of the world’s most important business cities, with hundreds of enterprises competing for customers in the UAE and worldwide. With such fierce competition, a company’s exposure is critical in order to acquire clients. In today’s technologically advanced time and era, a company’s or brand’s online exposure is critical since potential clients are likely to begin their search for a business online.

Measures must be made to guarantee that your company does not become lost amid the many others that have their own web presence. To improve your SEO (Search Engine Optimization), make sure your company is included not just on its own website, but also on local business directories. This increases your company’s visibility in a highly competitive market.

Where To List Your Business?

You may publish your business to broad and popular directories, as well as specialist or vertical-specific directories. There are several benefits to submitting your business listing to an internet business directory. If you don’t really have a large marketing budget, this is one of the greatest ways to popularise your company. In the UAE, there are several sorts of business directories. Here is a list of the greatest business directories that have been manually vetted. Get your company in front of the appropriate customers. Before I go any further, please understand that company listing sites should not be used for backlink building. Promote your services or goods instead so as to boost your local presence.

The most relevant business directories in the UAE

No.	Domain	Language
1	yello.ae	English
2	dubaibizdirectory.com	English
3	yelloyello.com	English
4	expressbusinessdirectory.com	English
5	getlisteduae.com	English
6	uaebusinessdirectory.com	English
7	dayofdubai.com	English
8	brownbook.net	English
9	yellow.place	English
10	b2bco.com	English
11	uae.chizzin.com	English
12	gust.com	English
13	sulekha.ae	English
14	dubai.locanto.ae	English
15	dubai-bb.com	English
16	abudhabidubai.com	English
17	sharjahclassifieds.com	English
18	kallivalli.ae	English
19	abudhabiclassifieds.com	English
20	bibango.com	English
21	uaeplusplus.com	English
22	muamat.com	English
23	dubai.yalwa.ae	English
24	ae.enrollbusiness.com	English
25	b2b-uae.ae	English
26	servicebasket.ae	English
27	dubaiclassified.com	English
28	zapnik.com	English
29	angloinfo.com/dubai	English
30	totaldubai.com	English
31	guide2dubai.com	English
32	vivauae.com	English
33	frippo.com/?d=AE	English
34	liveuae.com	English
35	emiratesmarble.com	English
36	kargal.ae	English
37	kabayan.ae	English
38	citysearch.ae	English
39	classifieds.hotline.ae	English
40	yallalist.com	English
41	arabnet.me	English
42	uae.jantareview.com	English
43	biznessuae.com	English
44	7emirate.com	English
45	hubbae.ae	English
46	uaeresults.com	English
47	ads4ae.com	English
48	onmap.ae	English
49	localsearch.ae	English
50	locate.ae	English
51	businessfinder.ae	English
52	adshare.ae	English
53	dubai.adzshare.com	English
54	aiwa.ae	English
55	dusalat.com	English
56	2gis.ae	English
57	araboo.com	English
58	elanat.com	English
59	uae.stuffjet.com	English
60	uaeclass.com	English
61	uaepinoy.com	English
62	dubai.binjos.com	English
63	quicksale.ae	English
64	gulfjoy.com	English
65	myfreeadsuae.com	English
66	gulfclassifieds.org	English
67	emirateslist.ae	English
68	hidubai.com	English
69	ae.yazoomer.com	English
70	haiuae.com	English
71	local.infobel.ae	English
72	arabiantalks.com	English
73	uaelocaldirectory.com	English
74	yoys.ae	English
75	omanuae.net	English
76	thexl.com	English
77	ae.onshorr.com	Arabic
78	arabnet5.com	Arabic
79	dar-islam.net	Arabic
80	shofey.com	Arabic
81	baazaro.com	Arabic
82	class.moshax.com	Arabic
83	www.dubaimoon.com	Arabic
84	searchuae.ae	Arabic
85	rakmoon.com	Arabic
86	fridayfair.com	Arabic
87	sooq.masscd.com	Arabic
88	ae.dowwr.com	Arabic
89	egkwt.com	Arabic
90	orubaads.com	Arabic
91	dokanmall.com	Arabic
92	onlytick.com	Arabic
93	anjeerads.com	Arabic
94	alqrsh.com	Arabic
95	ae.souqaljomaa.com	Arabic
96	ae.wseetk.com	Arabic
97	uaedir.ae	Arabic
98	soq24.com	Arabic
99	a34z.com	Arabic
100	e3lanat-khleeg.net	Arabic
101	vipsook.com	Arabic
102	ae.luzaz.com	Arabic
103	sindibaad.com	Arabic
104	deemuae.com	Arabic
105	i-share-ads.com	Arabic
106	23lan.com	Arabic
107	arabsook.com	Arabic
108	dubai.kolshe.com	Arabic
109	dubuynow.com	Arabic
110	kzameza.com	Arabic
111	aldalil.org	Arabic
112	souqbladek.com	Arabic
113	ae.sptechs.com	Arabic
114	ewbas.com	Arabic
115	ae.waseet.net	Arabic
116	bezaat.com	Arabic
117	mourjan.com	Arabic
118	souq4arab.com	Arabic
119	dir.exchangeff.com	Arabic
120	hi4best.com	Arabic
121	coumc.com	Arabic
122	dir.soqdirect.com	Arabic
123	eonv.net	Arabic
124	uae.chrkat.com	Arabic
125	makatbi.com	Arabic

A lot of realtors and brokers seem to undervalue the critical roles of digital marketing in the real estate business. The inclusion of digital marketing not just promotes brand awareness, but also helps in keeping brands unique among competitors.

Mentioned here are some reasons why digital marketing is considered necessary for your real estate business:

• The reliability of the search engines for information

In this digital age, everyone is turned to a search engine for virtually every piece of information. This saves their time spent on asking for information from a friend or the next-door neighbor. By just having a smartphone or computer, one can get information easily and readily.

Establishing an online presence boosts brand visibility. And, hope you do not want to miss out on people finding you in their searches.

• Effectiveness of visual marketing marketing

Mobile and video marketing continues to prove its effectiveness and several types of research have confirmed the effectiveness of mobile ad campaigns over the online norms.

Videos increase conversion and hence video and mobile marketing is an investment. A video that presents a product facilitates the buying decision of a potential customer and better converts the audience to leads.

The search engines also rank the video content. Google, for instance, is always on the lookout for content that engages the audience.

• The increasing importance of online reviews

Be it any form of business, establishing credibility is important. Online reviews are the easiest ways to gain trust and credibility from customers. Your Google business page enables your customers to write a review of their experience of your services.

A set of positive reviews on your page helps in establishing trust from prospective customers when deciding to try your service for the first time.  And we know that trust is always a significant factor in the real estate niche especially where you’re trying to entice your customers into parting with their money to make big investments in your property.

• Ability to track performance easily

A physical banner printing may look like the real deal. But the question comes on, how well will they convert? And will you be able to track your performance? Seems impossible. To monitor the number of people who viewed your printed ad per day or measure your success rate out of it is impossible.

Using digital marketing strategies like pay per click (PPC), you can easily track your performance and see how well (or poorly) your ads are faring. This will enable you to know where your traffic is coming from and you can decide what strategy to implement, and understand what works for your campaign, and what doesn’t.

• Reach the target audience easily

It is not necessary that everyone in your locality will see or pay attention to your poster or banner put up around the town. And thus it becomes more challenging to reach people beyond your locality. This is exactly where digital marketing comes in handy.

Digital marketing not only allows you to target and reach an audience beyond your locality but makes things happen all in just a few clicks.

The format of paid ads in digital marketing helps you target those who are looking for landed properties. With the help of digital marketing, your advertising can always reach the right audience at the right time.

• Freedom of going paperless

Going digital means saving on the cost of printing. Going paperless saves the environment as well and hence you are also being socially responsible. In addition, the cost that could have gone to printing can be used wisely for other strategies such as those on Facebook or Instagram ads.

• Gives opportunities to get creative

Online marketing will give you the freedom for creativity. You are allowed to think out of the box and explore different demographics. You can also favorably test different campaigns and there’s lots more on the list that you can benefit from.

For instance, you can use Instagram’s “Ask me about anything’s” function and get feedback from customers on whatever they need from you.

• Everyone else is going digital

Almost all realtors are already implementing or are planning to implement one or multiple campaigns.

Every realtor, including the newbies, is into digital marketing. So should you. The digital marketing industry is growing every day and it is wise to establish an online presence as soon as possible or you will be left behind.

Summary

It is evident that almost every real estate agent and company are implementing one or more digital marketing campaigns as a part of their business. If you focus on creating digital content that aims to solve the problems of the homebuyer and answer their questions your work is almost half-done.

Make use of multiple online strategies of digital marketing to improve your chances of getting found by potential customers. Because it’s not only about how many people you reach but also the quality of the conversion matters.

The education business sector has altered dramatically in the last several years. Today’s students’ learning approaches differ from the rudimentary classrooms we were used to. Back in the day, students had to wait their time to use the one desktop computer in the classroom. A teacher may now sync a slide presentation for the academic lesson of the day to student iPads, tabs, and computers. Today, most students refuse to look for another way to get material for school assignments and papers apart from search engines like Google. There are so many wide-eyed students nowadays that it’s tough to dismiss the need of expanding one’s digital marketing strategy in the education industry. It is time to make an investment in digital marketing for the education industry since today’s students are more exposed to technology than ever before.

It is reasonable to conclude that digital marketing is not and will never be a passing fad, particularly at educational institutions. Here are some of the advantages of digital marketing in the education business.

1. Relatively cheaper than Traditional marketing

Some conservative educational institutions continue to use television ads, flyers, radio commercials, billboards, or newspaper ads. The truth of the matter is, due to the lower costs, digital marketing continues to outperform traditional marketing. To cite an example, investing in digital marketing efforts on social media platforms is both cheaper and reaches much more audiences. Furthermore, the plethora of internet marketing tools would definitely assist in leveraging each campaign for more conversions at a lower cost.

Facebook, for example, includes a function called Campaign Budget Optimization (CBO). Advertisers can allocate a preferred budget for each marketing campaign. Appropriate funding is subsequently allocated to the campaigns that have generated the greatest conversions by CBO. Advertisers save money by not wasting money on campaigns that aren’t profitable with timely intervention. These low-cost social media initiatives can aid other types of learning systems, such as Special Education, Alternative Education, or charity schools, that are financed by the government or local school districts.

2.  Wide-Reaching Brand Recognition

Marketing via the internet Online marketing will assist in distributing your branding more widely, whether your website or social media platform is for brand recognition, enrollment, or audience extension. Digital marketing provides a more global approach to its target market, no matter where they are located in the world. This will allow students and parents to discover more about the university without having to lift a finger.

Online marketing is also beneficial for lesser-known educational systems. Home school groups, private tutoring facilities, and even freelance teachers fall into this category. By marketing their services online, they will be able to compete on an equal playing field with other higher education institutions.

3. Customized Marketing Strategy

Traditional marketing has the problem of only mass communication and not communicating with the target audience in a personal manner. On the contrary, schools may use data-driven digital marketing techniques to customize each advertising campaign. The majority of students in some schools of higher education systems such as law schools, medical schools, and business schools have diverse aims. Furthermore, data-driven marketing technologies collect data based on students’ behaviors, interactions, or engagements on several online platforms. If a company wants to get into SMS or email marketing, this method will make each pitch more individualized and meaningful. This, in turn, raises the chances of conversion by appealing to their relevant market.

4. Increased Conversion Rates

TV commercials may gain a lot of air time in a lot of different places. But Digital marketing would accomplish this at a lower cost. Geotagging, for example, can enable smaller educational institutions to accurately target their audience without increasing their marketing budget. Furthermore, this allows interested prospects to take the “next step” in your marketing effort. Whether your goal is brand exposure or enrollment, a targeted call-to-action button will provide students with a simple way to join a specific learning community.

English as a Second Language (ESL) is a tuition service offered online in many places of the world where English is not widely spoken. Online ESL schools might use digital marketing to provide services to overseas students or to encourage English teachers to join their community. When it comes to a ‘targeted audience,’ you must ensure to create a graphic design that appeals to a certain group. You may not be able to pique their attention otherwise.

Intersmart Solutions is a leading digital marketing company that specializes in the educational sector. Create clever, successful campaigns in a timely manner & utilize eye-catching images to achieve your conversion goals with Intersmart Solutions.

5. Alternative Tool for Communication

When schools improve their online presence, it is not merely a good marketing approach. Their presence may also be leveraged as a communication channel for both existing and new audiences. To put it simply, some pupils struggle with communication skills.

Although one-on-one contact is usually preferable, some pupils are unable to explain themselves explicitly. It is the same reason why some individuals shout on their social media feeds but remain silent in real life. Online marketing in the education business also entails increasing social media presence in order to reach out to their target audience in ways that physical contact cannot.

6. Modifiable and trackable

The advantage of digital marketing, not just in the education business, is that every marketing effort can be tracked and modified. The internet is flooded with many tools, such as analytics software for tracking all campaigns. Advertisers may also establish goals and change their campaigns if they aren’t working. They may cut their losses this way and conserve their campaign cash for future high-performing marketing efforts. This strategy is especially useful during the off-season months in the education business.

When the time comes to ramp up marketing efforts in preparation for enrollment season, advertisers may use the “retargeting” option included in most internet marketing tools and platforms. Based on their engagement efforts, they may pitch their services to prospects who have expressed an interest in their services. Retargeting has proven to be a game-changer in the field of marketing.

There is no denying that online marketing is helping educational institutions. Students will undoubtedly have a brighter and better future. To stand out from the crowd, you need to employ innovative marketing techniques that can be rendered by a digital marketing company

Small businesses usually cater to the local market and are more inter-personal when compared to large establishments. They usually keep a relatively lower margin as well. The main sources of advertising for small businesses are print media and word of mouth. But the current pandemic has brought a standstill situation for many owners and has led to a temporary or permanent closure of their outlets owing to the sharp decrease in customer footfall. Businesses that had adopted an online presence early on have the upper hand when compared with those that have not. The new motto is “If the customers do not come to your store, then go where the customers are”- which is online now.
Digital marketing is the key to capturing the business back in this internet era. Although it may not replace the traditional marketing strategies altogether, more importance is to be given to digital marketing. Internet usage among Emirates has seen tremendous growth in the last year owing to schools and colleges shifting their classes online. Also, most banking transactions are done online or through mobile payment gateways. Below mentioned are few key points to be kept in mind by small business owners in 2021.

1.  Refined Customer Targetting

The whole purpose of running a marketing campaign whether online or offline is sales. But not everyone who watches the ad will be interested in buying. So, why advertise the products to the whole world when you can target specific users? Social media platforms and search engines are updating their algorithms and also provide options to categorically target an audience based on age, demographics, industry, etc to make your ad appear to relevant and targeted audiences. This works very well with small businesses and companies with a low budget. Calculating monthly returns on investments is much easier in digital marketing than in a traditional advertisement.

2.  Social Media is Key

Social media has garnered a lot of attention with so much idle time made available due to the lockdowns enforced across UAE. Irrespective of age, people have swarmed to various social media platforms like Instagram, Facebook, Twitter, etc. Social media platforms promote customer engagement, direct communication, and brand exposure. These factors lead to personalization and trust with your customer base. Customers respond better when they see advertisements on these platforms of brands they are familiar with. The interpersonal relationship built with local customers will come in handy on social media to increase the customer base as well.

3.  Display Media Marketing

It is a type of online marketing that includes rich media, banner ads and unlike text-based ads, display marketing relies on elements such as audio, images, and video to communicate an advertising message. With the problem of insufficient internet data being solved by major cellular networks, video ads have grown in popularity. By creating heartwarming and catchy videos, ad marketing campaigns can do wonders compared to written content. If small businesses are on a tight budget, even homemade videos will do the trick if they fit their audience’s demands and expectations. The same is the case with high-quality images and photos which can help to reminisce fond memories of pre covid times.

4.  Email marketing

Although Email marketing is old school, it still exists for a reason. Small businesses can leverage this to their benefit since it is cost-effective as compared to other modes of marketing. Regular follow-up and brand recognition can easily be achieved using email marketing. If you have a creative touch, personalized emails to your customers can guarantee better responses for repeated business.

5.  Staff Optimization

With the current economy, salary cuts and layoffs are a common and unfortunate sight. Without a proper flow of income, maintaining existing staff members itself may be a difficult task considering the added expense of converting their homes to an office. It would be difficult for many business owners to hire outside help and will have to look within the company for added responsibilities. Using the in-house marketing team to develop strategies and implementing them will help to maintain the overall expense.

6.  Partner with other small businesses

One thing that has to be remembered is that the current situation has affected all other small businesses and it would be better to stick together. Joining local business groups will enable you to meet up with other like-minded people who already share some common interests with you. There are a large number of business groups on Facebook and LinkedIn that you can join to boost your brand and provide value to each other. These groups provide an excellent opportunity to work on ideas with other smart people, discover talent, share referrals, and recognize new opportunities. Building a community relationship will help once the pandemic is over too.

7.  Be Goal-Oriented

Without a proper goal in mind, an adequate effort will be missing in doing the market analyses and execution. Also, a proper growth rate cannot be understood without an initial reference. Defining a goal to measure the success of your digital marketing efforts is the basis of any successful entrepreneurs. Before considering a digital marketing plan, companies must determine their primary digital marketing goal. According to a recent survey, more than 75% of small businesses believe their digital marketing strategies are effective in fulfilling their company’s targets.

Intersmart Solution is a leading digital marketing company in Dubai, UAE with over 10 years of experience in the successful implementation of digital marketing strategies across the UAE and abroad.

Any successful business can vouch for the fact that brand building has and will continue to be an integral part of their journey. Many brands have gone under the radar due to poor brand image management and failure to take the necessary steps at the right time. Once the reputation of the brand starts falling, it gets real bad real fast. So what is Brand Reputation? Also, what is the significance of Social Media Monitoring in building a brand reputation?

Brand Reputation

Brand Reputation is the perception of the brand by the stakeholders, target audience, customers, and the market. The customer service level during the purchase of goods/services and the after-sales services provided instill emotions that a customer will associate with the brand in the future. Since public perception is largely influenced by what they see on the internet, brand perception is often driven by online reputation. How the brand is perceived in public discussion platforms, what message gets conveyed to the general public, and what results appear on the first page of SERP when someone Googles the brand, etc are factors that have long-term implications for your brand and its success.

Social Media Monitoring

Social media monitoring is the process of searching and interpreting what is being discussed about a brand, individual, or product through various social and online channels. Social media monitoring is effective for businesses since it allows you to track key social metrics like social share of voice and brand awareness. Once you start collecting this valuable data, you can use the information to look for trends & insights, text messaging, and even measure ROI.
Monitoring your brand means staying up to date about the brand mentions as soon as they happen on the internet. Setting Google News alerts for your brand and any high-profile products or people connected to the brand enables you to get notified when news articles or blog posts mention your brand. This in turn helps to take appropriate actions like:
● Engaging in the comment section in a positive way by thanking people for their feedback, answering questions, etc.
● Directly Contact the author of the article to correct any misinformation or incorrect figures.
● sharing your own response to what was discussed and publishing the same on your own blog/editorial.

Monitoring Brand Reputation With Social Listening

All discussions around your brand, both positive and negative collectively impact your brand reputation online. There are many reliable social listening tools to listen to all conversations of your audience and capture the overall audience sentiment for which you first need to set up a query. You can continuously monitor your brand name, a relevant set of keywords, or even hashtags among all conversations and mentions about it.
Social Media Reputation Management

As mentioned above, social media reputation is of paramount importance. Hence it is a full-time job to ensure that the brand is recognized and positively reinforced. Digital marketing company in UAE suggests the following tips to keep in mind to have a clean and welcoming social media reputation.

1.  Post Relevant Content

It’s crucial not to let your social media pages remain lifeless, especially in these uncertain times like the current pandemic. Twerk your pages up and regularly post engaging and relevant content and updates like special offers, announcements, news, photos, videos, and links. Handling community management professionally is also crucial to high consumer traffic and activity. Taking time to understand the audience, engaging in a manner while brand guidelines, and providing relevant and fresh content can help to maintain the followers.

2.  Resolve Customer Issues-Stat!

No matter the brand, sometimes there will be negative reviews. It is always best to have a plan in place to address such situations effectively and resolve the customer issue within the guidelines.

Once a negative review is posted on a public forum, every minute the review is left ignored will cost more than just that particular customer but everyone who sees it too. Negative reviews that remain unanswered show to other customers that you are not interested in a grieving customer. Be apologetic yet honest, and offer the aggrieved customer a quick way to contact you to take up the issue otherwise it fuels the perception that the angry customer was probably accurate.

Effective resolutions when provided at the right time, not only improve overall engagement but retain consumer trust. Customers want to be accepted as a vital cog in the brand’s continued success. Taking the time to listen to the customer and resolve issues by communicating them in an appropriate manner goes a long way for customer retention strategies.

3.  Social Listening Tool

Tracking every single conversation about your brand happening on every social media channel can be a daunting task, especially if you are managing a business with different locations.

Employing an effective social listening tool can save plenty of time and effort. With it, you can track conversations and mentions, schedule posts, monitor online reviews, and create customizable streams. Combining these elements allows your digital marketing team to listen closely to the voice of the customer on social media.

4.  Collect Feedback

Finally, it is important to really listen and gather customer feedback including the issues, praises, grievances, and tips and try to include the feedback for the betterment of the brand. The customer’s feedback is very vital for the sustenance of the brand, reputation, and customer loyalty.