Category: Digital Marketing

It is easy nowadays to get to a location to see a friend while they wait for you. As technology advances it is getting so much easier that we don’t have to work or make an effort. But what if the place you are supposed to meet is an old road, a huge park, or even an unnamed place? of course, it can get daunting and it is time-consuming to search for a place you don’t know. What if I say there is a way out of it? And google is the saviour as always. In this blog, let’s know more about Dropped Pins in Google Maps – How to Pin a Location and Remove a Pin. if you are a business person, you can seek a digital marketing agency UAE to get you precise location services and to effectively gain new customers to reach your business.

You are making the GPS to coordinate your spot when you drop a pin in the accurate location. In this way, you are telling them your exact location and not the nearest address. They can reach you even if the place is unknown. So how do you do it exactly? Let’s know more about the steps you have to follow to add as well as remove a pin from Google Maps from your phone and PC.

How to add a pin on your PC?

First of all, open the browser and go to Google Maps to start the process of dropping a pin. You are supposed to get an accurate location and narrow down the search area of where you are in the Search Google Maps. Now you are pretty much closer to zooming in a little. And finally, drop your pin at the exact location and then right-click to select ‘directions to here’ from the drop-down.

You can then add the starting point of where your friend is coming from and Google will automatically show you the way to the chosen spot. You have to share the location to direct them towards you and for that, click the hamburger button with three horizontal bars on the left upper side to select ‘share or embed maps’ from the dropdown list. You will then get an option to share the link where you can share it with your friend. Now it is way easier for your friend to find you.

You might no longer need the destination so you need to remove the pin from Google Maps in order to search for a new location.

How to remove the pin on your PC?

You can remove the pin from Google Maps by simply right-clicking on the pin and selecting ‘remove this destination’. You can see it is gone automatically without any further processing.

How to add a pin on your phone?

Just like we did on the PC, it is super easy to drop a pin on the phone. First of all, you have to open Google Maps to navigate the location and search for your exact destination. As we did before, zoom in to find the exact place you would like to pin. Then press the location until a tiny red pin drops. Then you will get some options to choose from at the bottom. The following are the options:

• Get directions from a place to the chosen spot.
• Mark and label the place for future reference.
• Share GPS coordinates with anyone via a link, text, email, and many more.
• Download the location to access it offline.

The next thing you have to do is to share the location to be accessed by the friend who is waiting for your location to start their journey. You can share the location in the same way as you did on the PC. Select the ‘directions’ tab and enter a starting point to get the directions from the address that is selected using a pin.

How to remove the pin on your phone?

It is so much easier to remove the pin than to drop it. Just simply hit the x button on the search field and it will disappear automatically.

Dropped Pin Features on Google Maps

Let’s know more about the drop pin features in the following.

• Save a location

You can save a location using the save option on the pop-over that is shown on the side. You can put that destination into default lists like Want to go and favourites, once you click Save. you can check out these saved pins in the hamburger icon that is inside the Your places tab in the Maps setting area. It is just the same in the smartphone, just tap on the Save option after dropping the pin which is followed by selecting the list and clicking Done to save at the top-right corner of the smartphone.

• Share a location

By clicking on the Share option, you can get a link to the pin location. On PC, you can copy and share the location with anyone. On a smartphone, you can share the location as a text message, on Twitter, on WhatsApp, and practically with any application.

• Send to phone

This explanatory feature allows you to share the location in an instant with the phone or email that is linked to your Google account.

• Add a label to the pin

You can scroll down to the pop-up side and click ‘Add a label’ to put a label on the selected pin location followed by writing and adding the label name. At this time, the label will sync to the device for that same google account. It is certain that when others search for a location, they cannot see this pin. You can add labels on smartphones by clicking on the Label at the bottom of the application, you can type the name of the pin and select Add a label that is below the typing space.

To reiterate, you can always find your friend accurately without being baffled about where they could be if there is any glitch with their location. With the improvement in technology, everything is advancing, especially Google Maps and you don’t have to stop your car in every place to know the address you are searching for. Google Maps shows the ways to get you to the destination you have been searching for. Sometimes people take a different route and end up in a place they don’t know it is because of the inaccurate pinning in Google Maps. mapping apps are not only saviours but also companions of many travel lovers who venture into various unknown territories, especially by car. Our digital marketing agency Dubai can get you impeccable services to enhance your visibility online.

Affiliate marketing is considered one of the smartest ways to make money. It involves promoting products or services on behalf of a company and earning a commission for each sale made through your unique affiliate link. For beginners, the world of affiliate marketing can seem overwhelming, but with the right guidance recommended by InterSmart solution, the best digital marketing agency uae, anyone can become a successful affiliate marketer.

In this detailed blog, we will cover the basics of affiliate marketing, including how it works, how to find affiliate programs, how to promote products effectively, and how to track your success. By the end of this guide, you will have a solid understanding of how to start your affiliate marketing journey and start earning passive income online.

What is affiliate marketing?

In affiliate marketing, a company pays a third-party person to promote its product/service. If you ever see social media influence or podcasts promoting something, they are affiliated marketers.

How Does Affiliate Marketing Work

Even though affiliate marketing seems like a simple concept, you will be needing to understand some more details. The seller creates the affiliate programme and provides the affiliated marketers with a unique code to promote their products. The links/codes will be unique and can be tracked on how many sales were made.

The cookie connected with the link will let the seller know who sold the product and they will earn a commission. This also applies to clicking the link if someone just checks out the item and decides to not buy. However, cookies do not have an expiration date but, in order to get credit for a sale, the consumer/client needs to make a purchase before the expiration window of the cookie.

The key factors in Affiliate Marketing are

• Affiliates
• Sellers
• Consumers
• Networks

Now let’s take a look at them each of them in more detail.

• Affiliates

The people who market products and services through content such as social media posts, blogs, videos, and a variety of other formats. Affiliates can also utilise paid ads to drive traffic, although there are usually restrictions on the keywords.

• Sellers

Sellers are the individuals/companies who own the products/services. They pay the affiliates sales or commissions.

• Networks

They mainly handle and maintain the relationships between clients and affiliates. Examples of affiliate marketing networks are ShareASale, ClickBank, and Rakuten.

• Consumers

The people who are buying products or services through the affiliated links.

Types of Affiliate Marketing Channels

There are various types of affiliated marketing. But let’s check some of our favourite marketing channels to hit it big with affiliate marketing.

Influencer Marketing

You’ve probably heard the term influencer marketing. Influencers are the people who have the power to influence people on social media platforms like FaceBook, SnapChat TikTok and Instagram. Let’s take at some of them picked out by the experts at our digital marketing agency dubai.

Influencers indulge in various forms of affiliate marketing like videos, product reviews and more.

Blogging.

As we all know blogging is quite a popular marketing method. The blogging helps affiliates to rank higher in search engine results ( SERP) and it can organically bring visitors to affiliate offers Bloggers will typically advertise affiliate products through reviews, tutorials, how-tos, and other content.

Email Marketing

You guys are not new to email marketing. Email marketing has stayed here for a long time. And for a good reason. The ROI on email marketing is quite remarkable. Your email list can be a great source of potential affiliate sales for affiliate marketers.

 Coupon Sites

Let me tell you, coupon sites have become immensely popular in affiliate marketing with the surge of e-commerce sites. You can make a good amount of money collaborating with e-commerce sites.

Benefits of Affiliate Marketing

Affiliate Marketing takes time and effort to work out. Now, that you have an idea that how affiliate marketing works, let’s further dig into the various advantages of affiliated marketing. Let’s look into those advantages now.

• Income

It is an incredible method for passive income. If are capable to make a system set up to keep things functioning, you will have the potential for a high return with very little ongoing effort.

• Flexibility

This will able to give you incredible flexibility since you only need to sell the product or boost the service. You can simply choose a product and promote it to your followers.

• Low-Risk

When it comes to risk-reading affiliated marketing, you can take a deep breath. You don’t even need to invest any money as an affiliate. Your only job is to keep promoting.

• Cost-Effective

You can’t even think about starting a business without breaking your bank account.

But affiliate marketing is your best option when it comes to low-cost business moves.

• Customer support

You don’t have to be concerned about providing customer service for the products and services you sell. It is one of the biggest positives for affiliated marketing since people can have the freedom to launch their businesses without worrying about customers.

How to level up your Affiliate Marketing?

So, now you have a more detailed understanding of how affiliate marketing works, let’s look at some of the effective ways to level up your affiliate marketing.

• Product Reviews

You can start with product reviews. It is the perfect way to build your audience and build your trustworthiness in a specific niche. Make sure to let your audience know the pros of the product you are reviewing.

• Building Trust with your Audience

This is extremely important when it comes to affiliated marketing. Pushing bad products on your audience will backfire on you. They’ll blatantly tell you to stop promoting useless products and you will be losing your loyal customers.

• Test and Optimize

Don’t forget to test and optimize everything. In marketing, you won’t ever know which one will work out.

• Diverse Products

You don’t have to limit the affiliate products you advertise. While you may have a favourite seller, it is acceptable to collaborate with other sellers and promote other products as well.

Search engine giant Google has made it clear that they are all set to roll out the 2023 March core algorithm update. As we all know Google is a search engine that helps millions of people find the information they need every day. With a trillion search queries every single day it is quite normal for the search engine to update and refine its search algorithms to provide the most relevant and high-quality search results to its users. Now, Google has announced a major update to its core algorithm, which has the potential to significantly impact website rankings and search results.

The update primarily aims to improve the user experience by rewarding websites that meet google’s criteria of high-quality content and smooth navigation. The update also aims to penalize websites that engage in shady practices such as keyword stuffing, cloaking, and other black-hat SEO techniques. This means that websites that rely on these tactics to improve their rankings may see a significant drop in their search visibility.

As with any major update, website owners and digital marketers need to stay informed and be prepared for potential changes in rankings and traffic. By focusing on delivering high-quality content and user experience, website owners can continue to see success in the increasingly competitive world of online search.

What is Google Core Update?

Unlike other updates and launches, core updates from google always manage to grab some eyeballs from digital marketing and SEO specialists since it directly has an effect on their website traffic and rankings. Google tends to announce the roll out few days before and it will take some time to complete the process.

Your ranks in SERP can show whether the update hurt or helped your website. You can also witness some dramatic effects on your website traffic.

March 2023 Core Update

Keep in mind that core updates usually take weeks to roll out and search rankings are likely to take a hit during this period.

With the update, the search engine giant aims to deliver accurate, high-quality and relevant content from authoritative websites for its users. Since we don’t have a clear picture of the update, here are some of the things to keep in mind based on the past updates.

Check out these highlights

Let’s take a look into the key factors that needed to be handled during a core algorithm update.

• Quality reigns supreme

Google’s algorithm is created to provide people with helpful and reliable information, not for search engine rankings or metrics. So, an appearance on the page helps you to evaluate if you are able to produce such ‘people-first’ content. Creating content that is based on original information, reporting, research, or analysis to benefit people should be your top priority.

•  It takes Time

So, let’s take one thing clear. The effect of the core update won’t be sudden.  It will take time. Google crawlers will take their sweet time with indexing and reassessing the web, which can even take days or weeks.

• Keep tabs on numbers

Let’s be honest. Core updates can have a devastating effect on website traffic. So, keep tabs on the statics of your website and its traffic. If you are quite unsure whether your losses ( if you had any)  are the result of a Google upgrade, you can check Google Analytics to determine if the fluctuation is limited to Google organic traffic which is commonly due to the update.

However, Core upgrades do have a sitewide impact, albeit they may not affect every page on the site. If you see fluctuation in a single page, they are most likely not the result of a Google core upgrade.

• Recheck every Detail

Do not neglect your site’s technical aspects including mobile friendliness, proper Indexing, and bounce rate. All of this plays a vital role in your website’s overall ranking.

When was the last core algorithm update?

Following the previous upgrade in September 2022, Google is currently releasing the first broad core update of 2023. The latest big upgrade to Google Search was over six months ago.

If you’ve been hit by the core update what will you do?

Well, Google gave the answer a long time ago. Creating ‘people-first content’ to be instead of ‘search engine first’ content made solely for search engine rankings. Google also made this explicitly clear in their recently rolled-out helpful content update on December 2022.

While we can’t exactly predict the behavior of the algorithm the search engine points out the crucial matter we should be fully focusing are :

• Content
• E.E.A.T 

The search engine proposes we should ask ourselves a few questions to help us understand the things they are looking for in content. Google normally takes a slew of matters into consideration to finalize a decision on which content displays aspects of experience, expertise, authoritativeness, and trustworthiness, aka the E-E-A-T.

Make sure to go through your content and make a comparison with another one that google ranks higher than yours after the new core update.

• Is your content better?
• Is it more effective at getting the searcher the answer they’re looking for?
• How can you improve/make modifications?

Google also reveals that the uniqueness of the content also plays a crucial role in answering queries about certain topics. The algorithm ensures that the content is rightly balanced with relevant information and authoritativeness to maintain the trust of its users with accurate results.

In summary

In addition to improving user experience, the core updates will also prioritize the use of trustworthy sources and credible information. Websites with high-quality content that can demonstrate expertise, authority, and trustworthiness (EAT) will be rewarded with higher rankings.

This puts website owners with more responsibility to provide accurate and credible information. With the ongoing pandemic and the prevalence of misinformation, Google’s emphasis on EAT is timely and crucial. The March 2023 update serves as a reminder that ethical SEO practices and quality user experience are paramount to achieving success in search rankings and, ultimately building trust and credibility with users.

The online market is growing along with technology and innovations. If you are still not giving serious thought to digital marketing, there is a high chance that you might go down the competition. As new trends and ideas are emerging online they can benefit both sellers and buyers. People are spending their time online as everything is made simpler with digital innovations. With rising opportunities in digital marketing, it is high time you know about Digital marketing strategy: How to structure a plan? It is better to start now than regret it later. Investing in strategies and plans is one of the effective ways to grow your return on investment digitally. If you are seeking a professional digital marketing company in Dubai, we provide effective and result-oriented digital marketing campaigns and content to enhance your brand awareness. In this blog, you will know more about Digital marketing strategy: How to structure a plan?

What Is a Digital Marketing Plan?

It is a documented detailed outline of the digital marketing campaigns of a brand that is expected to achieve the strategic objectives of a business. In order to make it effective the planning should be concise and clear as well as have an adequate goal. Some of the essential elements include business goals, strategies, campaign budgets, channels, timelines, and plans of development.

Structuring a Digital Marketing Plan

First of all, for every business to succeed, there should be a definite plan that is approached by data. You can review the effectiveness of the current digital marketing plans to make certain improvements. Planning includes customized analytics, KPI dashboard setting, and creating an aimed strategy for improving the presence in digital media that can increase leads and sales. The following is a set of points to effectively structure a plan.

Know the Needs of the Audience

Understanding your audience and knowing their expectations and needs are essential for the success of the digital marketing campaign. You can divide the audience into smaller segments like interests, needs, location, personality traits, demographics, and many more. A customer persona is described by understanding the goals and buying patterns of the target audience. This can help in the optimization of the online marketing plan.

Determine Digital Marketing Channels

It is vital to define the marketing channels you use will be using in your digital marketing campaigns before making a strategy that impacts the structure of the marketing plan. People are using multiple online platforms for various reasons. It is better to determine the channels you want to focus on with your quality content so that you don’t have to waste time concentrating on platforms that bring no outcome. You can choose the platforms according to the target audience, goals, and budget. The best Return on Investment (ROI) can be determined by ideal digital marketing channels. You can create content according to the goals, budget, and target audience. It is convenient to concentrate on the right channels rather than wasting time and effort on a platform with no audience, remember, not everyone would become your follower. Identifying the right platforms can get you optimum results.

Digital Media Tactics and Strategies

Now that you know the audience and which channel to work on, you can develop marketing strategies and techniques. Using digital marketing tools can automate and handle the campaigns in digital marketing. You can directly approach your target audience with a message which allows you to achieve marketing goals. Some of the effective marketing tactics to boost brand awareness are email marketing, social media marketing, content marketing, search engine marketing, paid advertisement, and search engine optimization (SEO).

With the help of these tactics, you can create a workflow that allows creating many campaigns with mere clicks and swipes. You can even personalize your messages based on the buyer persona which can enhance the chances of success. Not just that, you can convert the clicks to clients depending on the interactions with the brand.

Measuring Outcome and KPIs

Structuring a plan doesn’t halt in determining and implementing the strategies and content. The following crucial step includes analyzing the results. It has become the pillar for the success of digital marketing performance optimization. You have to check If you have gained the expected ROI by measuring every action using KPIs. The effectiveness of the strategies and campaigns we have implemented in the online marketing strategy will aid in correcting and updating the goals to achieve.

Calculate the Budget of the Digital Marketing Plan 

The secret to creating profitable and effective marketing campaigns that can expand your company is to set a budget properly. Your budget can be changed depending on the elements like cost, objectives, location, and campaigns, among other things. You can determine your digital marketing budget at the time of developing the structure of a digital marketing plan by outlining specific targets for lead generation, revenue goals, cost per lead (CPL), conversion rate, and client acquisition.

Create a Marketing Calendar

Finally, Noting important events and scheduling campaigns to ensure the effectiveness of the marketing plan makes sense. Creating a calendar may seem like not so important step, but it is one of the most crucial ones because it is included in the structural planning of the digital marketing strategy. It allows seeing a better picture of marketing efficiently by determining the requirements, and issues, and reaching for the target goals. Making a calendar and following it can give you insights into the campaigns and the activities you have done.

To summarize, this blog is about Digital marketing strategy: How to structure a plan? Would have made you realize the importance of structuring a digital marketing plan. With these steps in mind, there is no effort that is wasted unnecessarily. These tips might be useful in enhancing your digital image in the online space. Technology and tools that are present online can be utilized fully with personalized, automated, and creative content. Get familiarized with online tools, that can be turned into your greatest help in improving your brand visibility. You can always contact our digital marketing services in Dubai for effective results.

ChatGPT Content is getting a lot of attention these days. But there are loopholes that can be added as Disadvantages Of ChatGPT Content. It is a web-based chatbot that uses artificial intelligence systems such as deep and machine learning, and large language models to produce human-like conversations with its users. The technology has gained popularity recently across various groups of individuals after its launch. The reception is included praise for mixtures for their potential and advantage applications and also criticisms because of their drawbacks and limitations. It has been noted that you can’t rely fully on ChatGPT for everything.

Let’s discuss the Disadvantages Of ChatGPT Content. Also, our digital marketing company in Dubai provides real and unique content with SEO-based content to enhance your business.

What is ChatGPT?

It is a machine learning model that is precisely developed mainly to interact in a conversational manner which is much more technologically advanced than chatbots in the past. It follows the instructions in a prompt and gives responses in detail and is also an essential variant of the GPT-3.5 language-generation software. Its dialogue format allows for challenging wrong premises, acknowledging errors, and following up on questions. This machine learning model can also be used to help with a wide range of works that involve Natural Language Processing (NLP) and its high scalability makes it perfect for implementation in large-scale applications.

Limitations of ChatGPT

The following are the major drawbacks of using ChatGPT.

ChatGPT can be wrong

ChatGPT cannot always be true. One of the foremost disadvantages of using ChatGPT is that it can provide misinformation and inaccurate answers. Since they are developed through trial and error methods, they are only precise as the information and algorithms they are provided with. There are times when it fails to deliver accurate responses to the questions, which shows it cannot be fully trusted.

It is noted that it fails to interpret and adjust to certain questions which forces it to deliver irrelevant and incorrect answers. As a user, u would rely on ChatGPT content to produce good content, as it is said, it is not always true, and can be dangerous to fully rely on ChatGPT content. Therefore, some conversations with ChatGPT can make you frustrated and confused.

No insights are produced

It is stated that ChatGPT content lacks insights about a topic. It just gives an overall brief about the topic without providing many insights that can be beneficial. Human content can be more reliable and the content can be mixed with experience, knowledge, and perceptions. So when you compare ChatGPT content and human content, you will notice that the element that can be related to human experiences are very low, comparatively none. The beauty of content is that we realized the concept accurately with certain examples. It is no doubt that ChatGPT essays have high qualities in grammar but they still lacked certain insights. They are too complex to handle certain questions, so they provide answers without further insights.

Uses Very formal language

ChatGPT content is not natural and it doesn’t make you relaxed to respond. Instead, it gives a formal touch. In content that is created by humans, they respond less professionally, which makes it more relatable with slang and language. Moreover, in ChatGPT the responses may lack sarcasm and analogies.

It is too literal which can cause the answers to losing the mark because the AI has overlooked the topic in its own way. Its output has a bias that halts it from loosening up and answering with ordinary expressions. Formal conversations are not what people look out for. When a user interacts, they have to feel more connected and known, which is kind of absent in ChatGPT. We provide SEO Services in Dubai with variable knowledge that can enhance the uniqueness of your business and promotions.

The content is too wordy

ChatGPT covers various topics from different angles which makes it unsuitable as the audience always prefers a direct one. Users always come for direct answers and they would be unsatisfied if they are not provided with accurate information. Moreover, researchers have found features that can identify machine-generated content that make the content unnatural. AI content has difficulty with idioms which is one of the problems that come with ChatGPT. As it is still under development and training, it is still too wordy.

A highly organized and logical content

ChatGPT has a writing style that lacks genuine characteristics of human expression which express emotions and ideas in an effective way. Only words that are constructed with high logic are expressed in ChatGPT output. It tends to follow templates with a certain style which isn’t anywhere near the human content. This is the main aspect that answers the difference between humans and androids. It fails to develop content that can connect people emotionally.

Ethical Issues and Concerns

One of the other disadvantages of ChatGPT is that it has been subjected to inspection. Many educational institutions have banned the use of ChatGPT because they were worried about copy infringement as the outputs are really created in accordance with the texts and content that are generated by humans. It also brings up a question about the ethical use of it as a substitution for services that require interactions with humans like representation of customer services and therapeutic counseling.

To reiterate, ChatGPT is getting famous recently and is ruling the internet. Even though it is kind of easy to use, you have to know the disadvantages that come along with it. ChatGPT is convenient and can reduce hectic work in processing language. It can be highly grammatical and answers accurately to relevant answers. But it is not always the case. It can be limited to providing solutions with vulnerable security protection. Moreover, the maintenance and development of ChatGPT can be very high. It is also beneficial to make use of the latest technologies to make the tedious job easier.

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There is no doubt that Google is the most prominent search engine for users of the internet in most parts of the world. Having a market share of about 70,000 searches per second, it is really impressive how a single search engine can gain all this impressive data. However, internet users are becoming more concerned about their privacy and how Google tracks and uses the data to share with advertisers and other marketing aspects. Hence, users are in search of alternative search engines to keep their private information safe and secure.

This blog is about 5 Great Search Engines You Can Use Instead of Google. People have started using search engines other than Google, so If your business needs to be accessed worldwide, you have to come up with solutions that combine the ideas of a digital marketing company in Dubai.

• Microsoft Bing

Bing has many features that make it stand out among other search engines. Firstly, it provides better video searches. As you can see large thumbnails and hover over the video, you can actually preview the video with sound. Secondly, it offers reward points for its users as you can redeem the points you’ve earned to win amazing prizes. It is basically a search engine by Microsoft and it is also marked second according to the market share after Google. It was launched in the year 2009, and its origin is traced back to earlier search engines provided by Microsoft like Live Search and MSN Search.

Just like any other search engine, you can perform the same kind of searching on Bing as you would search on Google. For example, you can use this search engine platform to research keywords and also in finding images, maps, videos, products, and many more. It offers a webmaster tool that is really easy to use if you want to submit a website for indexing to search engines. Bing is more advanced than Google in terms of image search and within the image search function, it has the feature of object-detection intelligence. You can also save the previous searches as ‘collections’ which makes it easy to return after your search at a later time.

• Yahoo

It is an alternative search engine you can use other than Google. It falls third after Google and Bing in terms of market share. It is developed by Davis Filo and Jerry Yang in the year 1994. It was really famous and popular search engine in the early 2000s and 90s. It is said that Yahoo has become an outdated search engine and Bing rules over it. But it is not the case, Yahoo still has the features to make it up to the top 5 Great Search Engines You Can Use Instead of Google. So, what makes it different from other search engines?

Better search results can be obtained if you access other Yahoo services like email, sports, finance, and Yahoo answers.  It has the ability to provide information from other services, which leaves you with more information about the thing you are searching for. Our SEO Services in Dubai can come up with solutions to stay ahead in targeted search engines.

• DuckDuckGo

When it comes to favoring the privacy of the users, DuckDuckGo is included among the 5 Great Search Engines You Can Use Instead of Google. Even though it has gained popularity, only has a 1.5% share of the search market. The foremost thing about DuckDuckGo is that it does not collect any data or personal information when using this search engine. This alone is the reason many have started using this search engine that respects their privacy.

• Qwant

It is an anti-Google search service from the EU having an attractive visual design and it makes use of its own indexing robots to examine results on a webpage, though it mainly uses APIs from Twitter, YouTube, iTunes, and Microsoft Bing. Furthermore, the maps are operated on the basis of open-source OpenMapTiles, where you can save the history of a map search. Additionally, it also has a kid-friendly version of the search site known as Qwant Junior.

Users can search freely without thinking about the security of personal details because they won’t store any browsing history or details to provide personalized ads. Just like the site says ‘We do not track or collect our users’ data’, they don’t keep any data of their users. With the help of uBlock, it will show the tracker cookies that are worth blocking. They were initiated from the qwant.com domain that it appeared in one of the block lists of uBlock.

• Brave Search

Brave Search claims the unmatched privacy that comes from the great creators of Brace web browsers that solely focused on privacy. When you enter to search in Brave Search the ad-and-tracker blocker, uBlock won’t report because there is nothing to be blocked. As the Brave Search saying goes, “We don’t track you, your searches, or your clicks. Ever”, no account is created or the IP address that is used to localize the search results isn’t stored, and there is no option to turn off the access because they are not collecting it. Although it functions perfectly and provides accurate results, Brave Search is still in beta.

The result page is also very attractive in that it helps in filtering the search by video, image, and news search, but not music or maps. Like Bing, It doesn’t let the user earn rewards on the volume of their search, but it can be expected in the coming updates. It is a comparatively slower search engine compared to others, however, it acquires results from its own web crawling index and anonymous API calls to third parties.

In conclusion, Google is the search engine that is used by many, but many grew concerned over how it accesses data and privacy. So it became vital to find alternative search engines that can provide the information of their search without collecting further data or personal information from their side. Additionally, many search engines haven’t gained much attention even though they provide good results.

Furthermore, some search engines offer more benefits like donations and rewards that are worth the cause of how much you search. The quality of the earch results was the most important issue faced in earlier days. With the emerging technology and innovations, there come many alternatives for Google. We provide SEO Services in Dubai to enhance your profile through personalized services to achieve results in search engines.

Have you ever heard the term Google Business Profile? Even if you are not entirely familiar with the term, you must have seen it. As you enter a search on google Local SEO services in Dubai or a digital marketing company in Dubai, a box with the address and details of the service will be given to you. That is GBP.

The listing is tied to google maps and provides a map of your business.

Do you need GBP for your business?

Having a GBP listing is essential since most potential clients will find you through Google. However, before proceeding, you must determine whether your company is suitable for a listing. Consider the following companies for whom the listing option is available:

1. Mobile businesses
2. Individual practitioners
3. Physical business locations
4. Service area businesses

The free feature from Google helps business owners manage their online presence across search engines and including google maps.

Steps to optimize your GBP listing 

Here’s a step-by-step- guide to completely optimize your business listing.

STEP 1:  Updating key information

The GBP profile is the reflection of your business. Make to update all the necessary information for a potential customer looking for your service.

1. Name of your business
2. Address
3. Phone number
4. Email address
5. Website URL
6. Hours of Operation

STEP 2: Verify your listing

Verifying your GBP profile is extremely important. Request that your verification code be confirmed. The most common option is for Google to mail you a postcard with a code. Then, enter the code into your GBP account and make any modifications that are required.

STEP 3: Add Keywords

Make use of your SEO expertise and consider the keywords that people might use to find you. Make sure to incorporate these in your title and description.

STEP 4: Pay attention to the Hours of Operation

The lack of business hours might be frustrating to a potential client. A customer can easily find the next business that includes their hours with a single click. Keep in mind to also list seasonal and holiday hours and make any required changes.

STEP 5: Add Photos

Providing a clear picture of your business place is also a key factor. This needs to be in JPG/PNG format with a required size between 10KB-5MB.  Also, the minimum image resolution is 720/720 px.

STEP 6: Add other photos

Include your company’s logo, extra inside images, or perhaps a short video. The file size must be less than 100 MB, with a resolution of 720p or above. Keep it under 30 seconds long.

STEP 7: The right CTA

You may also have a “Service” button, depending on your business. You can use those keywords again to explain what you offer here. Include as many relevant alternatives as possible to make it easier for someone to interact with your company.

STEP 8: Add a Q&A Session

Google offers a Questions and Answers section and you can also utilize the service for your GBP listing. Readers can post their questions, allowing interaction and clearing doubts. Reports suggested that 25% of business locations have unanswered questions listed. Be the company that values the customer that responds promptly.

STEP 9: Choose the right business category

While we recommend using the same primary business category in your Google Business Profile it may be worth considering changing up your secondary categories seasonally if you offer different services during a specific time or know that consumers visit you for a specific reason during different months of the year.

How to edit/update business category

1. Go to > Google Business dashboard
2. Edit Profile
3. Select the business category and pencil icon to edit
4. Search for a primary category
5. Search for one or two secondary categories related to business.
6. Save.

How to make you are listing a success

Now that we’ve covered the basic method of optimizing your GBP listing, check out these tips to give a boost to your profile.

• Reviews

Just like other sites, reviews can be posted on their listing. Begin by approaching a few satisfied customers and soliciting their opinions. You might be surprised at how many agree to do so – 68% of customers who are requested to leave a review will do it.

Then, devise a strategy for gathering additional input, such as reaching out to numerous previous customers or sending n email to first-time buyers. Positive reviews will influence potential buyers who are eyeing your service.

They also improve your company’s visibility in search results. You can also encourage clients to submit feedback by providing a URL where they can write reviews for your company.

How to improve your Google reviews?

1. Make sure to respond to every review, even to the negative one professionally
2. Include a link to GBP on your website
3. Make review requests a part of your business.

• Posts 

Just like with the other platforms, maintain your postings up to date. Schedule a day or time to add to your listing. You can share photographs, helpful hints, current promotions, and other relevant information with your clients.

• Include offers 

It is another cool feature that your Google Business Profile may not be making use of. You can provide special deals or promotions that appear directly on your listing in search results. This could mean the difference between a new customer attempting to do business with you or not.

Tips for offers post

1. Add a catchy and compelling heading to your offer post.
2. Add an eye-catching image
3. Fill out all of the offer’s fields, including the start and finish date, any details, a redemption URL (if available), and a coupon code. (Hint: Using a unique coupon code might assist you in tracking your leads back to your Google Business Profile.)
4. Make an offer that is only available to clients who recently found or saw your Google Business listing.

To sum it up, when used strategically, Google Business Profile can offer you a lot of consumers and clients. If you are looking for SEO services in Dubai to solve your GBP-related issues, our experts at Interdsmart Solutions offer the best digital solutions for your website.

You’ve undoubtedly heard the term “branding” a few times today. For a good reason, it’s become one of the most popular topics in entrepreneurship. Branding isn’t just another marketing buzzword. It’s crucial to your internet visibility and the success of your business. Keep reading the blog to know what Inter Smart solutions, the finest digital marketing company in Dubai is saying about personal branding.

You may have considered your company’s brand, but what about your brand? Even if you don’t want to build a personal brand, one already exists if you’re engaged online.

A personal brand is formed by a variety of elements, ranging from how you communicate online to the types of tales you tell. It can also include visual elements like the images you publish and the graphics you utilize.

What is personal branding?

Personal branding refers to the process of establishing and promoting an individual’s unique identity and reputation. It involves the intentional effort to create and manage a distinct image or perception of oneself in the minds of others. Personal branding is not just about self-promotion; it’s about showcasing your skills, expertise, values, and personality to differentiate yourself from others in a positive and memorable way.

Personal branding is not reserved for celebrities or entrepreneurs; it’s applicable to individuals in various professions and walks of life. Whether you are an employee, freelancer, or business owner, having a strong personal brand can contribute to your professional success and open up opportunities

Why is personal Branding important?

Personal branding is important for several reasons, and it can have a significant impact on both personal and professional success. Here are some key reasons why personal branding is important:

1. Differentiation: In a competitive world, personal branding helps individuals stand out from the crowd. It allows you to highlight your unique qualities, skills, and experiences, distinguishing yourself from others in similar roles or industries.
2. Professional Opportunities: A strong personal brand can attract career and business opportunities. Employers, clients, and collaborators are more likely to notice and consider individuals who have a well-defined and positive personal brand.
3. Credibility and Trust: A well-managed personal brand builds credibility and trust. When others perceive you as authentic, consistent, and reliable, they are more likely to trust your expertise and recommendations.
4. Networking: Personal branding facilitates networking by making it easier to connect with others who share similar interests or professional goals. A strong personal brand can attract like-minded individuals, mentors, or collaborators, expanding your professional network.
5. Career Advancement: Whether you’re seeking a promotion or exploring new career opportunities, personal branding plays a role in how you are perceived by decision-makers. A positive and well-defined personal brand can contribute to career advancement and progression.
6. Visibility: In an increasingly digital world, having an online presence is crucial. Personal branding ensures that you are visible and accessible to others, whether through social media, professional networks, or a personal website.
7. Adaptability: As industries evolve, the ability to adapt and remain relevant becomes crucial. Personal branding allows individuals to showcase their adaptability, highlighting how they stay informed, learn new skills, and navigate changes within their field.
8. Job Security: Building a strong personal brand can contribute to job security. When your skills and expertise are well-known and respected, employers are more likely to recognize your value and retain you during challenging times.
9. Personal Development: The process of defining and refining your personal brand often involves self-reflection and continuous improvement. This ongoing personal development can lead to increased self-awareness, confidence, and a clearer sense of purpose.
10. Influence and Leadership: A powerful personal brand can position you as an influencer or thought leader in your industry. This can lead to opportunities to share your knowledge, contribute to discussions, and become a trusted authority in your field.

Our experts in our digital marketing services in Dubai will guide you through your branding journey.

Reasons for personal branding 

Personal branding is essential for various reasons, and its importance continues to grow in today’s interconnected and competitive world. Here are some key reasons why individuals invest in personal branding:

• Stand out from the crowd.

Nowadays, employers are seeking individuals that have something extra or that makes them unique in a world where everyone has a degree. You can make yourself the one they remember by creating a strong personal brand. Furthermore, personal branding can assist you in making better negotiations during salary package discussions.

• Leads to Opportunity

Personal branding has emerged as an essential part of digital marketing and we live in a competitive world where everyone vies for the same job, same clients, and same opportunities. A personal brand can be defined as the distinct set of talents and experiences that make you. While developing a personal brand, you are giving yourself a competitive advantage.

People will be more willing to give you opportunities and will be interested in working with you, if they regard you as an expert in your industry.

So, if you want to get ahead, start by improving your brand.

• Audience Trust

Personal branding will allow you to build a stronger bond of trust with the audience. The People will start to have faith in you if they have a clear idea of your personality and your stance.

They will know what to expect from you and that you are an expert in your profession. Ultimately,  a strong personal brand does make all the difference and opens to you the doors of opportunities. Besides, employers or clients will be more interested in considering you for their next work or job requirement if they think you have a strong personal brand.

Personal branding may be the answer if you want to develop trust, attract prospects, or stand out from the crowd.

What are the benefits of personal branding?

• Builds your credibility

With strong personal branding, you are building your credibility in the market. By putting yourself out there and demonstrating that there is a face behind your brand, you are demonstrating to your target market that they can rely on you. They want to see that you can deliver on your promises and that you are the person from whom they are purchasing.

• Form vital relationships 

It is extremely vital to demonstrate to your target market that they can trust you, but it is also important that you do it in part by developing true relationships with potential clients.

As a bonus? You create your network! A strong personal brand opens up several networking chances for you.

• Minimizing Imposter Syndrome 

Personal branding is about living authentically and living your best self.  This entails identifying what distinguishes you from the herd and allowing it to reverberate in everything you do.

By incorporating your true self into your brand and your work, you eliminate the “I don’t deserve this” mentality and instead find significance and satisfaction in all of your actions.

• Taking control of your career

People with strong personal brands will take control of their professional futures. They don’t just sit back and relax and accept life as it is. Instead, they are interested in what is meaningful.

They can exploit their value and unique skill set to get a higher income during salary negotiations. Their perspectives are important when it comes to strategy and execution.

• Establish yourself as an expert

You can consistently post content that identifies you as an expert in your profession – if you’re regarded as an expert, you can charge more, receive more publicity from large businesses, and build a stronger network. A win-win-win situation! A strong personal brand is essential for career and/or commercial success.

• You achieve your goals.

Your goals align and lead with your personal brand. As a result, persons with strong personal brands are more likely to fulfill any goals they set for themselves.

One of the most important aspects of personal branding is redirecting your branding actions and efforts toward your goals.

• Turn passion into a business.

Individuals with a strong personal brand earn more money since they can charge more for their services or products, employers in specific industries will pay more for valuable connections, and they are frequently approached with partnership and advertising opportunities due to their large audiences. If you wish to launch a successful personal branding, our professionals at Intersmart Solutions, the top digital marketing services uae, can help you with that.

Personal branding does not happen overnight. Take charge of your own narrative and make sure you know exactly what you want to share with your internet audience.

Begin by learning about personal branding tactics. Share useful content with your audience and never upload anything unless you have a reason to. Develop ties with other influencers in your niche. You might even want to collaborate with one or more of them on a project.