Category: Digital Marketing

Well, Digital Marketing is expanding day by day. We can see immense growth in this field—more job opportunities, more businesses, etc.

In 2020 the Digital Marketing scenes have changed a lot. We can sell anything over the internet if we have good marketing & research skill.

Here we are going to discuss the top Digital Marketing trends in 2020. We conducted a survey from Digital Marketing specialists from the Intersmart community about their observations on Digital Marketing Trends in 2020. We finalized some of the significant trends in the industry, So let’s get started.

• Programmatic Advertising
• Chat Bots
• Visual Search
• Browser Push Notifications
• Social Commerce & Shoppable Posts

• Programmatic Advertising

Programmatic advertising means with the help of AI to automate ads so that you can target more specific audiences. This automation is much more effective and durable, which means higher conversions and lower customer acquisition costs.

Programmatic Advertising is changing the face of digital marketing; according to Digital Marketers, 86.2% of display ads in the U.S will be programmatic by 2020.

• Chat Bots

The era of chatbots is not over. They will continue to be a part of Digital Marketing in 2020, and so on. Most of the Chatbots are AI base, and it uses instant messaging to chat in real-time with your customer or website visitors.

Many users prefer interacting with chatbots as they are responsive 24/7, give solutions quickly & accurately. These virtual assistants offer excellent customer service by meeting customers’ expectations and automating repetitive tasks.

• Visual Search

Visual search can take the user experience to a different level: People can upload an image to search and get more precise results. There are many visual search providers out there, and they are:

• Pinterest
• Google Lens
• CamFind
• Bing Visual Search

• Browser Push Notifications

Push notifications are on the rise, with 85% of online stores using them in 2019. Web Push Notifications or Browser notifications are notifications that your website visitors can choose to stay updated without installing our app. These clickable rich content messages can be sent to users’ devices by a website or a web app.

As part of the bid to engage users on multiple channels, browser push notifications are something you will see more and more brands utilizing in 2020 – and they are getting more advanced and personalized. Using personalized push notifications increases conversions:

• Social Commerce & Shoppable Posts

In March 2019, Instagram revealed Instagram Checkout, which lets users make their purchase within Instagram: This increases sales. E-commerce brands believe this will reduce the risk that customers will leave their purchase because they have to shift apps or sign in to a new store.

These were some of the significant Digital Marketing Trends In 2020. You can check our previous blog Digital Marketing Tactics in 2020. For more Digital Marketing consultations, you can check on Digital Marketing Company In Dubai.

 

Digital Marketing is continuously evolving day by day and it will continue to evolve in the coming years too. Digital Marketing consequently allows you to connect with all kinds of audience groups across the world. And that is why Digital marketing is considered as the future of Marketing. The tactics that what worked in 2018 or 2019 may not work the same way in 2020, and to get the best possible results for our clients, we have to stay on top of these trends. Down here are 4 digital marketing tactics you should be using this year.

• Voice Search
• Invest in influencers
• Google Verified Listings for Local SEO
• Remarketing

• Voice Search

It is predicted that 50% of all searches will be voice searches in 2020. S your content must be voice-friendly otherwise it would not show as the search result. For that, the content should focus on fewer keywords and concentrate more on answering by understanding the user’s intention. For example, a person looking for a digital marketing company in Dubai might type digital marketing company Dubai but might ask which is the best digital marketing company in Dubai. So choose keywords based on the questions people may ask when they voice search.

• Invest in influencers

An influencer is a person who has the power to affect the buying behaviour of any consumer. If you want to make influencer marketing effective, try collaborating with local influencers rather than the expensive celebrities. Because consumers are seeking transparency from brands. Also, maintain a long-term relationship with the influencers as it will benefit your business.

• Google Verified Listings for Local SEO

Google My Business really help your local business to be visible and provide valuable information to the audience. Also, it helps your business to establish a geographical location. These Google My Business benefit you by showing your business in the “near me” searches and it delivers the audience basic ideas about the working hours, address, reviews, and others.

• Follow through with remarketing

Remarketing is a marketing technique used to target people who previously interacted with your website or mobile app. Most of the people don’t know how to use remarketing to boost your sales. Online display advertisements draw consumers to your site or app so that you can target them with inexpensive, effective messaging wherever they are online. Here are three examples of remarketing.

• Over phone
• Email
• Social media

So these top 4 tactics will definitely help your company to be the top digital marketing company in UAE.

Backlinks are backbones of SEO. But not all Backlinks serves the same result. Quality varies on Domain Authority, Page Authority, Quality of the Content. There are different methods to generate backlinks.

You will have a doubt hoe will backlinks helps in SEO. The central concept of SEO is getting ranked in higher positions on Google SERP; thus, it gets more traffic. One way to list well, and to generate more organic traffic, is to gain backlinks from trustworthy websites in your industry.

Here were are going to check 5 smartest ways to build quality backlinks to your site. Let’s check them out!

Guest Blogging

It is one of the most successful and satisfying ways to build backlinks. Links from quality content will help boost your SEO. The concept is to provide engaging content that suits the publisher’s audience, find it acceptable, and schedule the post for future publication.

Guest blogging allows several benefits to any business. By sharing your expertise on other websites, you can establish yourself as an authority figure. Before you get started with guest blogging, make sure you’re clear about what you’re looking out of the guest blogging. Look for business blogs by non-competitor companies where you can present real insight to readers.

Blog Commenting

Really?

A question everyone’s once asked themselves. Blog Commenting is one of the easiest ways to build backlinks. An active blog commenting strategy will ensure your backlink remains constant or goes up with time. Blog commenting is super easy, but it’s a little boring. However, that an advantage for you because it means most people won’t put in the work.

Build Brocken Links

Broken link building is a method where you find a broken link, recreate the dead content, then tell anyone linking to the dead resource to instead link to your recreated content.

Broken link building isn’t a new tactic, but with the web’s growth in recent years and new technologies and redesigns, the number of broken links is increasing. This type of link building doesn’t appear to be in favour anymore. So find those broken links and recreate it.

To find Broken Links search Broken link checker.

Track Your Compitetior

Tracking your competitor will get a severe image of what they are doing, linking building strategy, their activity, etc. This will help you replicate their backlinks and understand what methods they are using to promote their website.

If they get links through guest blogging, try to become a guest blogger on the same websites. If most of their links come from blog reviews, get in touch with them and offer them a trial to test your services/tools. Eventually, they might write a review of it.

Master these methods and you can build quality backlinks with fewer efforts.

Instagram has become a part of our lifestyle. More companies are using Instagram than ever before, there are now over 25 million businesses on Instagram, most of them are small businesses. Instagram has established a profitable investment for marketing purposes. You’re able to market your products and target more audiences. It’s cheaper than traditional marketing.

The fact is 90% of Instagram users follow at least one Brand/Business. But using Instagram for business purposes can seem intimidating, particularly if you’ve only ever used it for personal use. Here, we’re going to explore how powerful Instagram for all your business needs.

How to Use Instagram for Business

• Add Value With Your Content

Instagram is a visual platform. To attract an audience, you must spend time posting high-quality, responsive content. Instagram has the most engagement rate, surpassing Facebook, and Twitter. To succeed on Instagram, you must create valuable content that attracts an audience and encourages them to engage. You just don’t need to post images of your product to spread brand awareness and increase sales.

• Maintain a Theme

Always maintain a theme, because if someone entered your Instagram feed the first thing they see if your bio then the images you shared on your feed, so maintaining a theme will give a better impression.

• Engage With Your Audience

Engaging with your audience helps your followers feel valued and gain trust, as a result, more connected to your business. There are lots of ways to engage with your audience. You can reply to their comments on your posts, through contests or giveaways, use Instagram Stories polls feature, or give shout-outs to followers on your Stories, particularly if they post something related to your brand.

• Consider Influencer Marketing

Surveys say that 82% of consumers are highly likely to follow a recommendation made by an influencer. That means there are a number of consumers willing to follow the recommendation from an influencer. Recommendation always works if its influencer, a friend, or family member.

• Implement an Instagram Ad Campaign

Instagram ads could improve our brand awareness or increase sales. we all see at least 10 ads per day, and we tend to click 1 or 2 among them mostly some of these clicks lead to follow them. You must focus on one goal when creating an effective ad campaign. An Instagram ad intending to sell a product will look much different from one expecting to attract followers. To deliver an effective campaign, you must decide what you’re hoping to achieve before you begin

Once you’ve chosen a goal, you’ll want to create a creative ad. Take a look at other ads on Instagram and think about how you might compete with them.

While creating ads you have 2 options either create an ad on Facebook Ads Manager or create it from Instagram (Promote icon from the image you have posted).

If you find difficult creating ads or managing campaigns, consider hiring a social media marketing company or digital marketing Company. They know more about how to plan and place ads.

 

In this era of the digital world, even small business owners have been thinking about search engine optimization. It’s because most people use search engines like google, bing, etc. to find the product they need to buy. But how to improve the rankings of our website?

If this is a piece of cake, you are wrong. Improve rankings, it’s a bit tricky job.

There are several factors for ranking a website. That’s why we’ve put up a guide to improve the search engine ranking of your websites.

We’ve sorted out 5 basic but essential factors that will help you to improve your website ranking. Let’s go through the 5 ways to enhance the ranking of your website.

• Conduct A Site Audit.
• Optimize The Website For Mobile.
• Improve Inbound&Outbound Links.
• Fix Duplicate Content.
• Optimize Your Site Speed.

As we mentioned before, these are necessary but essential methods that will help your site to rank better.

Conduct A Site Audit.

You want to find out the best ways to enhance search engine optimization for your website, and you need to start with an SEO website audit. An audit will help you recognize your site’s strengths and weaknesses.

By doing a site audit, you will get an actual idea about what is your weakness, and you can develop a strategy that will help your website to rank better.

Some of the top website audit sites are listed below.

Semrush

Woorank

Alexa

Open site explorer

gt matrix

These are some of the mainstream audit tools you can find others from google itself.

Optimize The Website For Mobile.

Mobile site optimization is not optional for businesses. In 2015, Google penalizes sites that are not optimized for mobile devices. Its because most of the search users are from mobile devices, that is 55% of searches are coming from mobile devices.

If you want to rank better, this is one crucial part. We all know everyone has a smartphone; it’s easy for people to search for their products. So make sure our websites are mobile-friendly.

Improve Inbound&Outbound Links.

Link building is another essential way to increase search engine optimization results. The best way to increase the number of backlinks to your content is to write content that’s worth linking. The more valuable content you create and share with others, the more likely other sites will link back to your content.

As well as building backlinks, we need to do internal linking. If there is an opportunity to link to a relevant site page or blog post within your content, do it. Internal linking will not only help you increase search engine optimization results, but it allows you to guide readers to other content that they might find helpful.

Fix Duplicate Content.

Duplicate content can negatively influence your SEO efforts. Google always wants to reward sites that have unique site content. So they penalize sites with duplicates. That’s why it’s essential to check your website for duplicate content and fix these issues before google starts to bring down your SERP rankings.

Duplicate content is not only a factor as we said earlier, but Google also checks the uniqueness of the content.

So always try to create high-quality content. However, if the content is not easy to read this will be a bad experience for the consumers so they might leave your site.

Optimize Your Site Speed.

Site speed is also another factor that the Google algorithm takes into consideration when ranking your site. When your page takes more time to load the consumers get frustrated and leave off your site and move to your competitor’s website. And this lead to an increase of bounce rate to your site and you don’t want that to happen.

To improve your ranking and page speed, you need to take some actions/changes on your sites. Here are some factors that affect load times:

• Size of the Images.

 Larger image files take a long time to load, impacting your site speed. Compress and optimize your image files so that they don’t take much time in loading.

• Manage the size of Scripts

JS and CSS files can slow down your site, so make sure that you need to compress those file sizes. If you don’t know what to do so ask your developer to do it.

There are some of the factors that help you to rank better in SERPs. Search engine optimization is an ongoing process that takes careful consideration and continuous effort to rank between the first few results on Google’s SERP.

If you don’t have the time or in-house expertise to manage your SEO improvement works, Contact the best SEO Company in Dubai. Our team of SEO experts works to help your brand consistently rank on the first page of Google.

 

We all know social media came into existence from the mid-2000s, and these platforms were used to share photos and keep in touch with long distant friends. But the scene from earlier has changed. Now social media is a part of our lives.  According to reports, an average adult spends over two hours and twenty-three minutes on social media. These applications have changed our lifestyles. In 2020, 91% of retail businesses have an active online presence on two or more social media platforms.

• Figure-out the platform for your customers.
• Share Happy customer stories with marketing.
• Optimize your personal social media profiles.
• Check the significant metrics.
• Do a competitive analysis.

Figure-out the platform for your customers.

As a marketer, you have to sort out your ideal customer’s profile. From the glance of the profile itself, we should understand the key information the customers/buyers personas, an ideal buyer persona includes information such as how old your buyers are, what their interests are, and what problem they are turning to your product to deal with. once you work out the profile use this piece of information to choose what platform they most likely to be active on.

 Share Happy customer stories with marketing.

When buyers try to purchase a new product, buyers feel more confident in their decision knowing the product has a seal of approval from another buyer.

Make sure you’re regularly posting the stories of happy customers so that others feel more confident about your product. This gonna boost your business and increase your brand value.

Optimize your personal social media profiles.

Your company’s account isn’t the only thing your brand can have on social media, your account play an important role in your company’s account. As an owner/ Marketer you can optimize your account to support your company’s account. By this, customers can easily connect with you.

Check the significant metrics.

As a marketing professional, you’re no unknown to tracking metrics such as the average length of the sales, pipeline velocity, and average lead response time so that you can understand how your business is performing. On regular intervals check the metrics to find out your business backlogs and performance. By this, you can build a strategy to continue your business to the next level.

Do a competitive analysis.

We all know social media are the best tools to analyze your competitors and their engagement with their audience. You can check their comments and feedback so that you will be having a clear idea about how the competitor’s business is running from that you can distinguish from others and can plan new strategies and new ways of marketing.

For handling your sales and business on digital platforms, you can check on the digital marketing company in Dubai, we provide best SEO services in Dubai and we are one of the leading Digital Marketing Company in UAE. Check our Blog for more information.

The world has evolved a lot in the past twenty years. The Internet has made our lives so easy that we forgot those days without the internet. Our behavior, lifestyle, tastes, and preferences have changed a lot during this period. Meanwhile, the market has also been digitized and every single business concern, whether small or big, is there on the internet ensuring their online presence to reach out to their business concerns. But how would your website be on the top amidst the thousand companies that pop up in the search feed?

The conventional definition is, “Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

You can easily increase the traffic on your webpage with the help of an SEO company in Dubai. What are the top ten ways used by SEO companies to improve your SEO rankings?

• SEO services in Dubai will improve the page loading speed to avoid Google from recognizing the low speed which can affect your SEO rankings.
• They will constantly upgrade the content on your website to improve its quality. Relevant and latest content of high quality would increase the site traffic and site popularity.
• They will optimize the images by optimizing the file size and format and thus improving the page loading time
• Breaking the content into smaller pieces with headings can increase site traffic.
• Blogging is an important part of improvising site traffic. An SEO  will have content writers who would add blogs using keywords used for google search and this will improve the site traffic.
• Make your content engaging enough by using text along with pictures. Good quality content with optimized pictures can certainly increase site traffic.
• Mobile devices contribute to about 60% of the Google search. Therefore, it is quintessential for the website to be optimized for mobile devices. Else, the page loading time will again decrease and this would seriously affect the SEO ranking. A digital marketing company optimizes your webpage for mobile devices.
• They improvise the format of the text on the website. First, they shall check your font size and typography. They would reduce the number of italics, colored text, and bold font. They would arrange the points by using a bullet or numbering as it would make it easier for the customer to surf through the webpage.
• The content writers at SEO companies in the UAE will improvise the content and make it more attractive by giving click-worthy titles and short explanatory descriptions. The customers could easily fall prey to such click baits.
• Last but not least, they will fill in the content with keywords used for search. They will use those random search engine keywords which would help your site to be on top and thus would improvise the site traffic. This will naturally improve your SEO rankings and site traffic.

You can always use all the above ways by yourself. But the importance of a digital marketing company in Dubai is that they will be always updated about the market trends, updates in technology, and the latest events. They can effectively optimize your website using multiple facets and employing them would make it a lot easier. You will not have to waste your time or energy on understanding the concepts and then optimizing the search feed for the same.