Author: issadmin

Attract More Sales With Ecommerce Web Design Services

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This era of digitalization witnesses rapid development of business in online platforms with tight competition among business owners in all sectors. The majority of the customers drive sales by eCommerce platforms which require an attractive and compelling eCommerce website that is smooth and convenient for the users. The uniqueness and ease of the use of the website and many other factors make a positive difference in attracting customers, driving more sales, and receiving success. Businesses shall adapt to this landscape and invest in digital marketing along with investing in the traditional forms of marketing and advertisement. This blog explores more on how to ‘attract more sales with eCommerce web design services’. The experts at our eCommerce development company in Dubai equips the latest trends in digital marketing that ensure you top-notch eCommerce web designs for your business.

Ways to Improve Your eCommerce Web Design

It is highly essential to have an updated eCommerce web design to attract more sales through the eCommerce website of your business. Here are five effective ways that will help you to improve your website. Let us make a glance.

Attractive Design

The first impression users receive when they enter your website lasts in their minds. To influence the first impression that people get from your website, you must prioritize the overall design of your eCommerce website. A visually appealing website captures the attention of visitors and easily converts them into your customers which increases the conversion rates.

A creative design layout with appealing colors and visual elements such as images or videos, invites users to visit your website and continue navigating through the pages. A visually captivating design can evoke a sense of emotional connection between the business and the visitors which can gradually result in an increase of repeated visits and the brand’s credibility. If your website is well-updated along with the latest trends, people can sense your commitment to providing high-quality services professionally. Our experts in eCommerce web design Dubai at Inter Smart are ready to help you to provide an attractive design that leads to increased conversion rates which boosts your sales and revenue.

Easy Navigation

A website with seamless and easy navigation has the extra power to drive traffic and increase sales and revenue. When your website has an easy uninterrupted navigation system, users can browse through your website and find their desired products and services conveniently and quickly. Convincing menu bars, properly placed search bars, and compelling Call-To-Action buttons ensure the customers search and reach their desired products and services resulting in a positive user experience. A customer might spend 2-3 seconds to load a page and if your website takes more than that time period, visitors may get frustrated and move to other websites with easy navigation.

Seamless navigation also fosters a sense of trust among users making them comfortable with the ease of browsing and finding their needs in a short span of time. Thus, along with other factors, you must give importance to the navigation system to have a larger customer base that boosts your sales and ensures success in online platforms.

Responsiveness

Responsiveness is another important factor that influences sales and user satisfaction. Ensuring the responsiveness of your website is necessary today as the number of users who follow online platforms for anything and everything is increasing day by day. They access your website through various devices such as smartphones, laptops, tablets, or other devices; a responsive design promises users comfortability on any screen with top-quality visuals. This helps visitors to enjoy an optimized shopping experience on the device they use. Moreover, a responsive design of an eCommerce website enhances search engine rankings too. A responsive and fast website with a reduced bounce rate ensures an increase in customer engagement and conversion rates at the same time.

Remarket Existing Audience

Remarketing to the existing audience is an ideal way of driving more sales from your eCommerce website. By understanding the interests of your old visitors and having track of them through email campaigns or advertisements helps you to maintain their interest in your products and services and increase conversion rates resulting in an increase in sales. Remarketing campaigns through advertisements in various online platforms they use reminds and encourages them of your page and there is a high chance of them coming back to your page and continuing their purchase of your products or services. This also acts as a tool to that strengthen brand trust and familiarity with people. Thus, remarketing to existing audiences leads to achieving more conversion rates, and building trust and credibility which ultimately results in an increase in sales through your eCommerce website.

Compelling content

Compelling and engaging content is always an element of attraction in eCommerce websites. It boosts the potential customer base and drives more sales effortlessly. SEO experts at our eCommerce web development company are updated with the trends in website content and SEO to help you in optimizing your websites. Top quality and informative content easily captures the attention of visitors and repeatedly approaches you further for their needs and interests. You can concentrate and improve your content quality in your product descriptions, blogs, images, and videos to improve the shopping experience of the customers. Technically well-structured content enables effective storytelling that allows your business to build emotional connections with visitors and foster brand loyalty. By delivering engaging and compelling content that provides both information and entertainment, you can attract customers effortlessly which leads to a greater increase in sales and revenue.
To conclude, in this competitive world of online business, many efforts shall be put forward to stand ahead of the game. One of the most important among them is to have an updated and attractive website. Inter Smart, the maestro in eCommerce website development Dubai is ready to help you with all the strategies to employ in your website to drive more sales and achieve success.

Website Copywriting: A Key Component to Your Website Design

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Design and content are the twin pillars of a website. Though visual aesthetics often shadows the rest, the importance of well-crafted copy should not be underestimated.

In this blog, ‘Website Copywriting: A Key Component to Your Website Design’ we’ll talk about the significant impact of copywriting on web designing success with experts at Inter Smart, the top web development company. At certain times, the often-overlooked yet crucial role of copywriting is in charge of shaping exceptional user experiences.

We’ll discover how persuasive language, clear communication, and engaging content can elevate your UI designs. From guiding users seamlessly to evoking emotions through the art of storytelling, we explore the many ways copy can transform your digital products.

Why Copywriting is important for UI/UX Design

Your website is the face of your company. It’s the first thing potential customers see and judge you on. If the content isn’t perfect, they’ll quickly move on to other options. So make sure your website is precise, polished, and relevant to keep customers interested and engaged. Copywriting is extremely important for several reasons like

  • Engaging and Clear Communication
  • Microinteractions
  • SEO and Accessibility
  • Reducing Cognitive Load
  • Brand Voice and Tone
  • User Guidance
  • Call to Action
  • Conversion Rate Optimization ( CRO)

Engaging Content and Clear Communication

A well-written copy makes sure that a user understands the various elements of the website. It will help the customer s to eliminate any confusion and prompts for a better user journey, says our website development company dubai professionals.

A visitor’s attention is captured and maintained throughout their user’s journey with the well-crafted text. It will also enable an emotional connection with the audience and allows them to explore the website further.

Microinteractions

Micro-interactions are the small and subtle interactions of animation or responses to a user’s actions. A well-fitted and thoughtful copy will enhance it. For example

When a user put a cursor over the “Subscribe” button, the button text also reads ‘Subscribe to our Newsletter for Exclusive Updates’. The animation reinforces the action of subscribing, while the copy content will communicate the benefit of receiving exclusive updates, encouraging users to interact with the button and stay connected with the website’s content.

SEO and Accessibility

Copywriting and SEO are two sides of a coin in the digital landscape. To enhance your search result visibility, it’s crucial to incorporate pertinent keywords into the text within your interface. Also, well-crafted text contributes to accessibility for individuals with disabilities by ensuring it’s easy to comprehend and compatible with screen readers. Our web development company Dubai offers effective content-writing services for businesses.

Reducing Cognitive Load

Reducing cognitive load is an integral part of UI/UX design, and copywriting plays a significant role in achieving this goal. Cognitive load refers to the mental effort required to understand and process information while using a product or interface. Designers aim to make the user experience more efficient, intuitive, and enjoyable. Copywriting minimizes the load by presenting the information clearly, prioritizing content, guiding users effectively, and simplifying interactions.

Brand Voice and Tone

Brand voice and its tone is an integral part of the business points out our web development dubai experts. A consistent brand copy will help to connect with the target audience with a strong brand voice. In web design, Brand voice and its tone and voice are expressed in textual material such as headlines, taglines, product descriptions, and call-to-action buttons in web design.

The language used sentence structure, and overall messaging should be consistent with the brand’s values and appealing to the target demographic. A brand aimed at a young and adventurous audience, for example, will use a lively and energetic tone. Meanwhile, when it comes to a brand aimed at a more professional and serious client, they will use a formal and authoritative tone.

User Guidance

A well-written copy will act as a virtual guide for the visitors to the website making the user journey seamless and intuitive. They will provide instructions and error messages to help the visitors with navigating the website. This also involves giving apt and correct instructions, and signals on how to engage with the website interface and achieve the goals. Effective user guidance will minimize confusion and enhances the user experience as well. This ultimately means more user engagement and conversions.

Call to Action

The primary goal of UI/UX designers is to encourage the user to take a specific action like signing up, making a purchase, or subscribing, Well-made CTAs along with persuasive copy will undoubtedly have an impact on conversion rates. CTAs are strategically placed throughout the website and use persuasive copywriting to encourage user engagement and conversions. A well-designed CTA stands out visually, using contrasting colors, buttons, or links. It will make it easy for users to identify and perform required actions. The copy in a CTA should be action-oriented, and clear. It should create a sense of urgency that makes users act. By optimizing CTAs, web designers can significantly impact the website’s conversion rate.

Conversion Rate Optimization ( CRO)

Conversion Rate Optimisation (CRO) can be defined as the practice of combing strategic copyrighting and web design to maximize conversions. Several matters like readability, and responsive design all contribute to a better user experience. This will motivate visitors to do desired actions. Customized content also aids in the optimization of the strategy and the website for greater conversion rates.

Error Handling

Error messages are an important component of website design. Compared to business jargon, clear and simple error message language will help with understanding what went wrong and how to solve the problem. Integrating effective copy and error handling into the web design process will help with creating a more user-friendly and error-less website business, ultimately leading to higher user satisfaction and increased conversions.

To conclude, website copywriting is a very important component of website design. It conveys the brand’s message, directs customers through the interface, and promotes conversions. A well-crafted and purposeful text improves the user experience, establishes brand identification, and ultimately contributes to the website’s success in reaching its goals.

Drive Up Your Revenue With B2C Digital Marketing From Inter Smart

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Investing in B2C digital marketing campaigns can bring a positive impact on the overall performance of your brand and how you reach your potential customers. There are an array of ways you can attract customers and that is included in B2C digital marketing. This blog about Drive Up Your Revenue With Digital B2C Marketing From Inter Smart will give you insights and tips to get ahead of the online competition and get a kickstart on B2C digital marketing. You can contact Inter Smart If you are looking for a digital marketing company in Dubai.

What Is B2C Digital Marketing?

It is all about attracting and bringing new customers to your business with effective online techniques and strategies. It includes various marketing strategies and advertising campaigns. Aim of the digital marketing strategies can be on customers as well as businesses. B2C refers to business-to-consumer interactions whereas B2B includes business-to-business interactions.

You might have been introduced to many businesses that provide products and services you may need or wish. B2C is a type of digital marketing where the posts are targeted for the audience to scroll through various media and search engines. For instance, have you come across any brands while scrolling through your phone? There are an array of digital ways to showcase your products and services to your potential customers. The most popular strategies include email marketing, search engine optimization (SEO), social media marketing, and pay-per-click (PPC). Seek digital marketing services in Dubai and make an impression on your customers.

Role of B2C Digital Marketing

Digital marketing provides a wide range of audiences to hear your business. You are no longer limited to local advertising and a small audience. No matter the size of your business, you can showcase your services with social media posts and go global with your content. B2C digital marketing also helps you in growing the audience organically. Marketing strategies like SEO can help your business to reach on top of the search results, which can positively impact the revenue drive and increase sales. You can directly send consumers to your website pages which can lead them to take clear actions with a smart call to action (CTA).

For effective B2C digital marketing, it is vital to consider the persona of your ideal customer. That is, creating a clear idea of what your ideal customer thinks about will give you a clear image of what would be more acceptable and appealing to them. B2C digital marketing includes critical elements like SEO and content that helps in generating, converting leads, and building the right exposure to the potential audience. To get amazing results, create an authentic and creative content strategy that provides insightful values with blog posts and videos to attract your audience.

B2C Digital Marketing Practices

The following are some of the digital marketing B2C practices that can enhance the performance of your business.

Search Engine Optimization (SEO)

One of the crucial B2C marketing strategies includes search engine optimization (SEO). By practicing this, the audience can find your site and business when they seek your related services. The aim of SEO services is to showcase your services on top of the search results by optimizing your website which can help search engines rank and show to the potential customers. This will help people to seek your services when they need them. Our digital marketing agency Dubai provides effective and result-driven SEO services.

Pay-Per-Click (PPC) Advertising

It is another valuable strategy in online B2C marketing strategy that can provide amazing results for your business and increase your revenue. With PPC campaigns, you can drive more traffic and conversions to your business by advertising your products and services both on third-party websites and search engines like Google.

Social Media Marketing and Advertising

Many people use half of their internet time on social media and it is perfect to utilize the opportunity to enhance your business performance. Social media marketing can reach a wide audience with your products and services. It is not essential to be a part of every social media platform, you have to understand which social media is used by your potential customers. This way, you can customize your creative content that can attract your users. Add informative content so that they will know about your business and how they work for you.

Website Design and Development

Many online business strategies lead to your website and is vital to have a site that speaks about your business in a simple yet effective way. Having a good website that makes it easier for customers to access your services is the most important aspect of being online. You can contact website design and development services for better performance of the website. Having a website with cluttered content can affect the business. So make sure you have incorporated only essential elements and content in the website.

Use Influencer Marketing

Social media is powerful that can be used to get the full potential of your online business. Influencer marketing takes your online presence to another level. For that, you have to select influencers that match your brand content. Finding an influencer that promotes different content would be futile. Search the history of influencers who encourage your business-related product and services. You can easily gain the attention of their followers who are waiting to be recommended. This way, you can use most of your online presence for sales and conversions. Most of all, it is important to make a plan on how you collaborate with them to attract your potential customers.
To reiterate, Investing in B2C marketing strategies can be challenging but can bring additional benefits like increased visibility and revenue. In the evolving digital world, people always find it easier to shop from online sites rather than out for shopping. So having an accurate plan for ideas and strategies to attract, convert, and retain customers is an important task. Our Digital marketing company in UAE provides effective online solutions with years of expertise to enhance your business.

Web Accessibility: Designing Inclusive and User-Friendly Websites

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Imagine trying to use a website but not being able to understand the contents, cannot see the pictures, or find the information you need quickly. Would you feel frustrated? Would you leave the site and jump onto the next one? Most likely, the answer is yes. Sadly, this happens to many people every day because some websites are not designed with users or ‘people-first’ in mind. They don’t follow accessibility guidelines or make an effort to be inclusive, reveals our website development company experts. So, how do we prioritize users in web design? First, we need to understand the differences and similarities between inclusive and accessible website design. In this blog ’Web Accessibility: Designing Inclusive and User-Friendly Websites’, we’ll discuss the best practices, guidelines, and tools that empower web designers to create accessible websites that foster equal access and delightful user experiences.

Understanding Web Accessibility

The inclusive practice of designing and developing websites that can be easily understood and accessed and a smooth interaction regardless of any disabilities can be referred to as web accessibility.

It extends beyond adapting visual impairments to include a variety of disabilities such as auditory, cognitive, and motor impairments. In many nations, web accessibility is not only a moral imperative but also a legal requirement.

What are WCAG Accessibility Standards?

The World Wide Web Consortium (W3C) created the WCAG guidelines to improve website use and accessibility for people having disabilities. WCAG 2.1, first developed in 1999 as WCAG 1.0, includes four guiding principles for ADA website design: perceivable, operable, understandable, and robust.

Essential Elements of User-Centric Design and Inclusive Web Experiences

  1. Semantic HTML and Structure
  2. Keyboard Accessibility
  3. Assistive Technologies and Accessible Rich Internet Applications
  4. Color Contrast and Visual Design
  5. Multimedia Accessibility
  6. Forms and User Input
  7. Responsive Design and Mobile Accessibility
  8. User Testing and Feedback

  • Semantic HTML and Structure

Semantic HTML refers to using HTML elements that convey meaning and structure to both users and assistive technologies. When designing an inclusive website, it’s important to use semantic elements like <header>, <nav>, <main>, <section>, <article>, <aside>, and <footer> to provide a clear structure to your content.

Lists should be marked with proper elements and links should have proper descriptions showing their purpose. A Properly structured HTML enhances accessibility by enabling screen readers and other assistive technologies to interpret and navigate the content accurately.

  • Keyboard Accessibility

Designing websites that can be easily navigated by a keyboard alone is a fundamental aspect of accessibility. Such keyboard designs are extremely crucial for users who depend on keyboard navigation or people with motor disabilities or somebody who are not able to use a mouse.

A designer has to ensure that all interactive elements like links, buttons and form fields are easily accessible with keyboard shortcuts. Implementing visible focus indicators to indicate which element has keyboard focus also does work.

  • Assistive Technologies and Accessible Rich Internet Applications

As you’ve already known, Individuals with disabilities rely on assistive technologies including screen readers, voice recognition software, and braille displays to access and engage with websites.

The Accessible Rich Internet Applications (ARIA) specification adds new traits and features for developers to employ in order to improve the accessibility of dynamic and interactive web content.

  • Color Contrast and Visual Design

Colour contrast is extremely critical for people who have visual impairments or colour blindness, says our web design company UAE experts.

To assess the contrast ratio between text and background colours, designers need to use tools like WebAIM Colour Contrast Checker. Also, instead of providing information simply through colour, you can also include alternate methods of transmitting meaning via icons or labels.

  • Multimedia Accessibility

When designing inclusive and user-friendly websites, it’s important to consider multimedia accessibility, which means making sure that people with disabilities also have access to and understand multimedia content like images, videos, and audio in a website.

Providing alt text for images, captions for videos, and transcripts for audio helps ensure that everyone can enjoy and understand the website’s content, regardless of their abilities.

Transcripts offer a text-based version of the audio content, a huge help to those who prefer reading or have auditory disabilities. Meanwhile, Audio descriptions provide additional narration to describe visual elements in videos for individuals who are visually impaired or blind. Talk to our experts at Inter Smart, the top web design company in UAE to know more.

  • Forms and User Input

It’s equally important to think about forms and how users input information. This means making sure that forms are easy to understand and use, especially for people with disabilities.

Some things to consider are providing clear instructions, using clear labels, and giving helpful error messages. It’s also helpful to offer different ways to input information, like speaking or using a keyboard, to make sure everyone can use the forms easily.

  • Responsive Design and Mobile Accessibility

Responsive design helps the website adjust and look good on these devices. Mobile accessibility means making sure the website is easy to use on small screens and touchscreens. And responsive designs and mobile accessibility is the best method to make sure of that.

It involves making things like buttons and text bigger and easier to tap. By considering both responsive design and mobile accessibility, websites can be enjoyable and easy to use for everyone, no matter what device they’re using. Inter Smart offers the best web development services tailored to your business needs.

  • User Testing and Feedback

All these techniques and accessibility will hit the right target with the proper and valuable insights of Individuals who have disabilities. So, you need to start user testing with the help of actual people who can give honest feedback and review on accessibility.

Make sure to encourage them to report any accessibility barriers they are facing and make necessary improvements based on their feedback. You can also consider involving accessibility experts or consultants to perform these audits and provide feedback for improvement.

In conclusion, designing inclusive and user-friendly websites requires prioritizing web accessibility. By considering multimedia accessibility, forms and user input, responsive design, and mobile accessibility, we can create websites that are accessible and welcoming to all users.

5 Signs Your SEO Is Outdated

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SEO is one of the processes that can help in improving your business by making your website visible to more users who are seeking your products and services. SEO holds the marketing strategies together that produce better results and outcomes. It concentrates on content, social media, link building, search engine rankings, and website usability. Therefore, it is important to maintain up-to-date and relevant SEO practices for impeccable results. Contact Inter Smart for relevant SEO services in Dubai. Continue reading to know 5 Signs Your SEO Is Outdated, so you can focus on these for better results.

  • Stuffing of Keywords

You can monitor keyword rankings with tools like SEMRush and Google Search Console. Having better content can make a great impact on search engine rankings. You can check for the target keywords that have better performance. You might be surprised to see the keywords you are targeting, landing on attractive landing pages and in-depth resources. After all, search engines provide better options to their customers who are seeking services related to you.

Ensure you have the right keywords that describe your content in an ideal way. You can also build up your keywords with the help of header tags and internal links. Conduct outreach to allow people to visit your website from other competitors.

  • Decrease in Organic Traffic

The main goal of the SEO campaign is to drive more sales and traffic to your website. In the initial part of starting on the strategies, you will be optimizing various pages, focusing on targeting keywords, creating quality content, and creating backlinks from sites. It will help the search engines like Google to rank the pages according to their searches and drive them toward your website. You are on the right track if the analytics over the past year is going up and if it is declining, the chances are high that your strategies are not working. You can come up with various reasons for the drop in sales and customers reaching you. Moreover, your competitors might take over your space in search engines.

This time, you can alter certain strategies and come up with more techniques that guarantee positive outcomes. Even small changes can make a big difference, so don’t worry about changing strategies, you can always try the ones that are expected to work. Seeking our SEO company in Dubai, you can easily get back into the competition with impeccable practices and positive results.

  • Low Conversions

If you have brought many practices that can positively affect your business but you can’t seem to actually gain new sales and leads, the problem is on the SEO. Just like you create innovative strategies, it is vital to reach them with your services, and for that, your SEO needs to be updated. You might be bringing research blog posts and pages that can educate the users who are seeking the services. Focusing on the right keywords is essential for this, as you don’t want to welcome the wrong audience with information that didn’t matter to them.

Rather than focusing on keywords randomly, make sure you have researched thoroughly and note your competitors to get the right keywords. Use intent keywords from the customer’s point of view to add more value to the keywords. Note that you can mention what the users intend to see for better results. And this way, the chances are high that the searchers will seek your services and products. Focusing on the ideal keywords can bring a positive impact albeit it consumes your time. So if you are having low conversions, our expertise can help your business. We are the best SEO company in Dubai to keep your business on top of the search results page.

  • Poor User Experience

You have to provide a clear call to action where the customers can easily access what they are seeking. You can effectively push users through the sales funnel by providing them with the services they are in search of.

It is important to provide the users with the impeccable service they are seeking. Your website should intend to keep the users attracted to seek services from your site. Slow-loading pages can badly impact the experience of the users. Also, make it clear for the users to attain what they seek with a smooth flow of the process rather than letting them wait. You will lose the attention of the users if they find it hard to access your services.

You have to provide clear guidelines that effectively navigate the users to access your services. Consider the goal of each page and provide them with what the users would be searching for. This can make a flawless experience for the users. If you find it challenging to gain sales and leads, note the user experience that plays an important role in satisfying the customer which in turn increases the sales.

  • Low-Quality Content

The quality of the content can greatly impact the performance of the business. You should only have minimal content that clearly states the purpose of the website and your services. Search engines look for genuine and relevant content for their users, so it is essential to add only adequate content that describes your products and services in the most effective and attractive way. The content of the website should add real value and propose to your services and business. If you are wasting the time of the visitors, search engines will level down the chances of your content being found by the audience. For search engines to display your brand to the audience, it is essential to have quality content that speaks of your business and the purpose of each page on the website clearly.

To reiterate, the main goal of SEO is to attract the attention of users to your website with the right keywords and content. So if you not getting any results in your practices, it is time to recheck the strategies. 5 Signs Your SEO Is Outdated might have given you insights into why your website fails to be showcased to your audience. You can contact Inter Smart, one of the best SEO company Dubai for better SEO strategies.

The Future of Web Development: Emerging Technologies and Trends

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The realm of web development is ever-changing and exciting. In this blog, “The Future of Web Development: Emerging Technologies and Trends” our experts at Inter Smart, the top web development company in Dubai will discuss the thrilling world of emerging technologies and trends that are shaping the landscape of web development.

Starting from artificial intelligence and virtual reality to progressive web apps and voice interfaces, the web development era we are witnessing is certainly on a roll. Continue reading the blog as we dive into the possibilities and discover how these web development advancements are revolutionizing the way we create, interact with, and experience the web.

Get let’s get right into the future of web development

8 Web Development Trends to Keep an Eye on in 2023

  • Progressive Web Applications (PWAs)
  • User Experience with Augmented Reality and Virtual Reality
  • Use of AI-Powered Chatbots
  • Accelerated Mobile Pages (AMP)
  • Content Personalization with Machine Learning
  • Static Website Generators
  • More Accessibility with Voice UI
  • Focus on Cybersecurity
  • Blockchain Technology

  • Progressive Web Applications (PWAs)

Progressive Web apps are of the top web development trends that will continue to dominate in 2023. They are web apps integrated with modern web technologies that will provide users with an app-like experience. It will range from push notifications to offline access, and adding an icon to the home screen of the device. Progressive web applications are designed to work flawlessly across multiple devices such as desktop computers and mobile phones, giving a uniform user experience across the platforms. You’ve probably seen websites like Uber or MakemyTrip right? So, you’ll understand how progressive web apps have faster loading times and smoother operation and seamless user experience.

  • User Experience with Augmented Reality and Virtual Reality

Nowadays, businesses can communicate with customers in novel and creative ways thanks to augmented and virtual reality. They try to improve the user experience by providing a very engaging environment. When it comes to industries like tourism, architectural, and retail businesses, they can employ VR gadgets like the Oculus Rift or Google Cardboard and are able to show people how the service or product they will purchase would look in real life.

Although augmented and virtual reality works best in apps, technologies such as WebAR enable them to be experienced in web browsers. However, it does have restrictions such as cross-browser compatibility and browser performance, which will only improve over time. Ultimately, it’s all about providing new experiences for visitors and customers. So all this points out that augmented reality is one of the web development trends that will gain traction in the coming years.

  • Use of AI-Powered Chatbots

AI is revolutionizing how humans engage with technology, and chatbots powered by AI are prominent web development trends, points out our web development company uae .

Liveperson, Google Dialogflow, and Microsoft bot framework, chat fuel are some of the popular AI-powered chatbots. Organizations are already implementing AI in several departments to increase efficiency. Customer service, on the other hand, is one area where AI-powered dialogues can be really valuable.

  • Accelerated Mobile Pages (AMP)

MP is an open-source effort led by Google that attempts to create mobile-friendly websites and web pages. It is one of the top web development trends that emphasize developing mobile-optimized content that loads rapidly on mobile devices.

AMP framework also uses strategies to speed up pages and smooth the mobile experience. By using AMP, business owners can also give customers speedy and optimized landing pages. Get in touch with our experts for amazing and tailor-made websites from Inter Smart, one of the best web designing companies in Dubai

  • Content Personalization with Machine Learning

When we look into it, content customization has emerged as one of the most current AI-driven advances in web development trends. Machine Learning (ML) is being employed in recent web development trends to provide fantastic experiences to users. Machine learning is used by developers to enable software to analyze incoming data, recognize trends, and customise information. As you can see many leading companies, including Netflix and Airbnb, are using this technology to improve customer experience.

  • Static Website Generators

Even though static website generators are a popular one among the web development trends, they are having a new approach to websites by building faster, more secure, and easier-to-manage websites.

Rather than relying on a server to generate HTML code for each page, static site generators generate all of the HTML pages and assets at build time. Because the website can be served directly from Content Delivery Network or a web server, load times are reduced and scalability is increased. Some of the popular static website generators include Jekyll, Hugo, and Gatsby.

  • More Accessibility with Voice UI

From Alexa to Siri, we have seen an increase in the use of voice recognition technology and smart speakers made by Amazon, Apple, and Google in recent years.  VoiceUser Interface technology allows users to interact with online applications using speech and natural language instructions.

The voice search assistant industry is predicted to reach $11.2 billion by 2026. 51% of consumers investigate items using voice-activated devices.

  • Focus on Cybersecurity

There is no doubt that Cybersecurity will be one of the most important web development themes in 2023. The risk of cyber threats is increasing on a daily basis as new technologies innovate and evolve. DDoS attacks increased by more than 248% in Q1 2020 compared to Q1 2019. So, it’s natural for customers to want to keep their business safe.

Many websites in the health, retail, and financial sectors hold sensitive consumer data with a focus on website security. I’m sure you’ve seen that Google considers websites without HTTPS to be insecure. So make sure to Invest in proper SSL certificates while creating a new website in 2023.

  • Blockchain Technology

Blockchain technology is continuing to revolutionize the web development domain, say the web development Dubai experts. It provides improved security, transparency, and decentralisation. Blockchain developers discovered that it has a substantial impact on enterprise systems. Contracts running on a blockchain network are unchangeable, which makes them reliable and secure.

Top Benefits of Mobile Apps in the Healthcare Industry

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The ever-growing mobile technology industry that we are witnessing today has radically altered several sectors. Mobile apps are everywhere, from entertainment to banking institutions communicating with their customers and even our payment system is dependent on mobile apps. In such a setting, it may not be sensible to assume that all of these developments have had no impact on the healthcare sector, points out our experts at Inter Smart, the finest mobile app development company in Dubai. The post covid world saw a surge in healthcare applications, driven by the increased demand for remote healthcare services, telemedicine, and digital health solutions. In this blog ‘Top Benefits of Mobile Apps in the healthcare industry we’ll discuss the importance of mobile healthcare improving the delivery of healthcare services.

Top 10 Advantages of Healthcare Mobile App Development

There are many advantages associated with healthcare application development, in a post covid era. Now, let’s take a look at ten advantages of mobile application development for the healthcare industry.

  1. Timely Care in Remote Locations
  2. Simplified Healthcare with the Internet of Things
  3. Accurate Patient Diagnostics
  4. Delivering Patient Care at Home
  5. Secure Payment Options
  6. Cost-Effective
  7. Real-Time Communication
  8. Power to monitor your health
  9. Enhanced workflow for healthcare professionals
  10. The appearance of a new business model

  • Timely Care in Remote Locations

Healthcare mobile applications turned out to be the biggest boon for rural locations and remote areas. With the help of these apps, people from remote areas can get timely care. From scheduling video calls with doctors and prescribing medicines online, the residents at faraway locations get immense cars without traveling to a hospital. When we think even regular check-ups could be collectively avoided since doctors could monitor their patient’s health through the mobile app. Besides, patients can get important health tips through push notifications.

  • Simplified Healthcare with the Internet of Things

The global IoT healthcare market is expected to reach &188 billion by 2024. From collecting data from healthcare devices and transferring it to a service provider, the IoT simplifies the task for professionals.

The technology makes it easier to monitor important health markers and warn healthcare providers when they exceed certain thresholds. IoT partners with medical and healthcare mobile apps to improve patient care while generating income for stakeholders.

  • Accurate Patient Diagnostics

As well know, accurate diagnosis is crucial for the treatment and overall health of the patient. Some healthcare apps with their intelligent health approach will shorten errors

This method of accurate health monitoring will help doctors to administer exact treatment and dosage to patients.

The sensors used in healthcare are helpful to monitor and measure numerous health parameters. Besides, patients’ reports and prescription notes can be conveniently saved via cloud-based services. Even medical personnel can store patient data and keep accurate records.

  • Delivering Patient Care at Home

With the help of doctors, nurses, and other healthcare workers, healthcare apps can help with delivering patient care at home and decrease clinic visits. The physicians can check the report of ailing patients or elderly people having difficulty paying a hospital visit via the healthcare app.

  • Secure Payment Options

Nowadays, compared to traditional payment options, we have a lot of choices in front of us. When you need to pay your medical expenditures, how does a standard payment method appear (or used to look)? Yes, you can now pay in cash or with a credit card. However, you must spend time standing in line to do so.

However with an app, you can do anything in a matter of seconds. Also with secure payment methods that are frequently integrated into apps today, you can be certain that your money is protected. There are also a few more payment-related benefits. For example, if you fail to make a payment, your app will notify you and some apps even offer payment in the EMI method. So if you are looking for custom-made mobile app development in UAE, our professionals at Inter Smart can help you out.

  • Cost-Effective

Besides providing convenience, these healthcare mobile apps also reduce the burden on budgets by lowering medical expenses. When you look into it, a normal clinic visit will cost between  100 and 200 dollars for an appointment. However, healthcare only charges $199 PER year for 24×7 virtual healthcare services. If you are in looking for a cost-effective yet efficient mobile app development company in UAE, Inter Smart is the right option for you.

  • Real-Time Communication

Do you know that these apps can be utilized for real-time collaboration, consultation, and information exchange with doctors all over the world, besides evaluating the patient’s condition with webcams? This comes as a huge help to patients since doctors from all over the world may study and share information in real time. The continual real-time communication between patients and doctors improves monitoring by keeping an eye on health at all times.

  • Power to monitor your health

One of the biggest advantages of using healthcare mobile apps is the ultimate power to track and monitor your health metrics every single day. You can see many branded companies offer wearable devices like smartwatches, and trackers to access and improve their health on a daily basis. The patients can use healthcare apps in wearables and measure blood pressure, sugar cholesterol levels, heartbeat, and even sleeping time.

  • Enhanced workflow for healthcare professionals

These apps play a significant role in enhancing the workflow of doctors in several ways. They include access to medical information by providing professionals with quick and easy access to medical history, references, drug databases, etc. Electronic health records will facilitate better coordination and improve efficiency of the healthcare professionals.

Since apps can automate appointment scheduling, send reminders to patients, and manage the doctor’s schedule, they will reduce administrative tasks for doctors and ensures efficient time management.

  • The appearance of a new business model

As you can see, the healthcare mobile app market is experiencing significant growth, presenting numerous new business opportunities. Our experts at Inter Smart, the best mobile app development in Dubai can help you with creating custom-made mobile apps for your healthcare business.

There are so many potential avenues for entrepreneurs and businesses in this space including chronic disease management, on-demand healthcare services, and Medication Management. The apps designed for medication management help users keep track of their prescriptions, set reminders for medication intake, and provide information on drug interactions or side effects.

7 Ways to Get More Reviews for Your Business

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In this internet age, a single review about something can greatly influence our purchasing decisions. Do you know, 93% of customers read an online review before making a purchase decision? Reviews can be considered the digital equivalent of word of mouth, and the customers’ reviews can make or break a business. So reviews should be always a priority.

In the blog ‘7 Ways to get more reviews for your business’, we’ll try to explore the ways to gain more reviews for your business according to our experts at Inter Smart, the finest digital marketing company in UAE.

7 Techniques to Get More Reviews

Now, let’s take a look at them.

  1. Optimizing Call To Action
  2. Asking At The Right Time
  3. Respond to All Reviews
  4. Display Reviews on Your Website
  5. Use Incentives
  6. Leverage Social Media
  7. Update Your Profile On Multiple Review Sites
  • Optimizing Call To Action

You might think how focusing on a call to action will help you with reviews. When you ask the visitors to do something on your website during their buyer’s journey, you are calling them to action. So optimizing CTA’s will have a great effect than you imagine.

When it comes to reviews, it will encourage your visitors to leave one. You can  optimise

CTA on your website by :

  1. Keeping the CTA design simple and clutter frees
  2. Choose a suitable CTA button colour to stand out.
  3. Use a reasonable button size. People won’t notice if it’s too small, and if it’s too big, it seems annoying.
  4. Design your web page in such a way that clicking the CTA button appears as the next logical step for people to take after checking out the reviews.
  5. Add CTA of ‘write a review’ directly under customer reviews. This makes it the next most sensible step for readers to take after reading reviews from other customers.
  • Asking At The Right Time

Obviously, it’s quite tempting to write an email asking to leave reviews. However, doing so might cause your customers to disregard your request right away. Truth to be said, some people find it very annoying, points out our digital marketing agency dubai experts.

So, If someone has recently purchased your product, allow them adequate time to form an opinion. In case someone bought a product give them some time to actually use the product. Then request a review or feedback from them. So make sure that this is addressed, especially if the purchase is made online and requires shipping.

When the product is in the hands of the consumer, you should time your review requests. This time can be determined by looking at the typical delivery time and settling on a date within a few days.

  • Respond to All Reviews & Displays Reviews On Your Website

You have to make sure that you are getting more customer reviews by responding to each and every customer review on your website. It doesn’t have to be necessarily positive reviews. You have to understand the review process is a two-way situation. It’s quite important to show your customers that their feedback matters. Well, nobody likes to get questions remain unanswered. So, responding to customers with utmost honesty and quickly shows that you are taking them seriously. This is one of the secrets to long-lasting customer loyalty.

  • Display Reviews on Your Website

Displaying reviews on your website is quite crucial for your business, reveals our digital marketing agency UAE professionals. They will help you with increasing social proof via shoppers. The user-generated content will help you with SEO and search engine rankings.  If you are a customer who recently discovered a website, you’ll go through at least 10 reviews before buying a product right? , So the audience can browse and look at as many as reviews they want to view and ask questions and mark the reviews as helpful or not.

  • Use Incentives

Using incentives such as coupons, discounts vouchers and other rewards are some of the few ways that will encourage your customers to leave reviews on your website. Well, incentives are the best ways to encourage repeat sales too. Loyalty programs help you track and distribute your incentives. You can add points reviews and share them on social media. Not to mention that people love social mentions and make sure that you are tagging them too.

While incentives can help you receive more online reviews, you have to make sure you’re not only rewarding the favourable ones. Nobody likes receiving negative feedback, but there are methods to deal with it. You should be thankful to your customers for their honest feedback so that you can work on it to make their customer experience better. Also, keep in mind that this type of input will benefit you in the long term.

  • Leverage Social Media

You can harness the power of social media platforms like Facebook, Twitter or even Instagram to post specific content related to your business. Interested visitors can leave a review on any social media platform. For example, if you are running a restaurant, you encourage the customers to mention their specific dishes and fun stories related to them etc. Sharing such instances in the form of reviews will have the potential of boosting the social media engagement of your brand, say our experts at Inter Smart, one of the top digital marketing companies in Dubai.

  • Update Your Profile On Multiple Review Sites

The digital era is full of review sites. Every customer who uses internet reviews has a favourite website. People including us will always look for restaurant reviews on Tripadvisor, Menus, or Yelp, or eCommerce reviews on Amazon or Flipkart. So, the best method to make sure that you catch all available reviews is to ensure that your business listing is consistent across all relevant sites like those.

You can also assign the task of updating your profile on all relevant review sites. If you wish to be present on multiple review sites, it goes without saying that you should keep your profile updated on all of them.

Best WordPress Themes for eCommerce

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WordPress themes for eCommerce are specially designed to enhance and develop online businesses to be more appealing and to increase user experience. These WordPress themes offer a wide range of features including templates with different layouts and fonts that can be customized easily with the preference of the designer, flawless integration with common eCommerce plugins, and also designs that ensure compatibility in any devices used. This blog discusses the ‘Best WordPress Themes for eCommerce’ that are selected and recommended by our experts at Inter Smart, eCommerce website development Dubai.

Astra

Astra is a popular WordPress theme that is new to the market. It is known for its super lightweight, easily customizable, and very compatible nature. It comes with a free version and a premium version in which additional customization features are added. Astra is built with clean and optimized code which gives exceptional speed and performance. It’s responsiveness and SEO-friendly nature and the above-mentioned features give it a rating of 4.9 out of 5 on WordPress.org.

Divi

Divi is a feature-rich and mobile-friendly theme that is highly customizable with a powerful page builder. It offers dozens of unique and customizable content which is ready to drag and drop into your project. These high-quality templates are multipurpose themes that can be used for any kind of project. Divi is basically a premium theme where you have to purchase the license to use it.

OceanWP

OceanWP is another multi-purpose theme that is known for its speed and performance.  It is versatile and feature-rich that offers a user-friendly interface, responsive design, and fast loading time. Another notable specialty is that it supports WooCommerce for creating robust online stores, and it integrates easily with other page builders which is a great step to eCommerce web development.

Flatsome

Flatsome also stands at the top among the Best WordPress Themes for eCommerce. It has modern features that are quite user-friendly with a ‘drag and drop’ page builder. It has a wide range of built-in features which are particularly for eCommerce platforms like wishlist functionality, product quick review, and so on that strongly focus on the online shopping experience. The flexibility and speed of Flatsome attract people who are looking to create a functional and stylish online store.

Sydney

Sydney is a clean and professional design that provides a responsive design so that it looks good on any device. It is compatible with WooCommerce and Elementor and also it supports social media as well. It has a very minimalist design but has access to Google fonts.  Sydeny is so flexible that it is suitable for various kinds of websites like corporate or business websites, portfolios, and online stores.

Neve

Neve is an easily customizable and highly versatile website used mainly in blogs, online stores, business sites, portfolio sites, and so on. It has rather good pre-built layout features and is easy to install as well. It also allows other powerful tools to work alongside to create more amazing and impressive websites. Overall, it is one of the good themes which has acceptable performance in the WordPress theme market.

Barnsbury

The Barnsbury WordPress theme is a modern design option for creating stunning designs for websites, especially for agricultural, business, and shopkeepers. It is also suitable for food bloggers, restaurants, and cafes that concentrate on food and healthy living.  It offers a wide range of customizable features and layouts. Barnsburry allows users to create websites with their own creative and more innovative ideas. Both freshers, as well as experienced users, find it easy to use with its intuitive tools and user-friendly interface. Thus, Barnsbury is a perfect solution to exhibit your innovations in a more flexible and stylish way.

Mayland

Mayland is a stylish versatile WordPress theme that offers a very simple, clean, and minimalistic layout that makes it suitable for business websites, online stores, calligraphy, personal blogs, photography portfolios, and other portfolios. This theme offers various types of pre-designed templates and a ‘drag and drop’ page builder which makes it simple to make websites even without any coding knowledge. As it is built with SEO optimization, we get better visibility in search engine results. Maryland’s tiled galleries, featured images, and threaded comments support give an exceptional user experience on any device.

Stratford

Stratford WordPress theme is a highly recommended theme for educational institutes, businesses, and personal blogs. It is easy to navigate as the template is straightforward in its content and layout. The global styles and block editor styles, threaded comments, and storefront support they provide make it simpler to use and create exciting elegant websites.

Leven

Leven is a popular and very flexible WordPress theme for eCommerce. Ti is suitable for a broad variety of websites, blogs, online stores, portfolios, and corporate websites. The accessibility, classic menu, and creative designs allow it to easily customize and use the respective designs. The various predesigned templates and the option to integrate with other popular plugins such as WooCommerce, make it one of the best choices to build websites as well as online stores. Leven is always preferred for the tools it provides and the flexibility it has to create professional portfolios and websites.

Redhill

Redhill is another versatile and stylish WordPress Theme. It is created for showcasing your writing and photography websites in a visually stunning appearance. It is a clean and simple modern design that is visually appealing and is perfectly suitable for small businesses of the above-mentioned and entrepreneurs. Primary features of Redhill include the featured images of high quality, block and global editor styles, and threaded comments which provides personalization of fonts, colors, and layouts according to your aesthetic preferences.

To recapitulate, WordPress themes play a vital role in the creation and whole development of a website or portfolio or an online store. Each WordPress theme has a distinct specialty of its own which attracts users to use it. Astra’s pre-built templates, Divi’s ‘drag and drop’ page builder feature, OceanWP’s product filtering and SEO optimization, and Flatsome’s customization options serve the varied needs of designers and developers. It make easier to create active and engaging online eCommerce experiences. Intersmart, the best destination to get along for eCommerce web design Dubai caters to all your website needs.

Mobile App Security – Best Practices and Latest Threats to Watch Out For in 2023

Posted on by issadmin

As mobile is the innovation at your fingertips, the significance of the use of mobile in today’s world is growing day by day. That, the security of the mobile app became a critical aspect of ensuring the maintenance and protection of user’s data. Today, there are a lot of practices that are implemented for the security of mobile apps. But, new threats emerge as the technology develops. Developers must stay updated with the newly evolving threats against mobile app security. Our app developers at Inter Smart, the top mobile app development company in Dubai are always vigilant about the threats. They find ways to mitigate them. In this blog, let us look upon ‘Mobile App Security- Best Practices and Latest Threats to Watch Out For in 2023’

Best Practices to Ensure Mobile App Security

Mobile app security is about protecting user data, maintaining trust, and ensuring the total integrity of the application. Not only the developers but also the users have to take certain measures to secure mobile apps. The following are the best practices to ensure mobile app security.

How to Ensure Mobile App Security?

Here are a few methods suggested by our experts on our mobile app development company in UAE by which the maximum security of mobile apps is ensured.

Encryption

Source code encryption is an important step towards securing mobile apps as it helps in protecting sensitive logic and other data of the application. By encrypting the source code, it becomes easy for the developers to make it challenging for the attackers to indulge in the data of the mobile app. There are several techniques for source code encryption such as code obfuscation, binary encryption, white-box cryptography, and so on. Code obfuscation is the process of transforming the source code into more complex code. In this way the attacker fails to attack and ditch the data, as those codes are changed to unreadable codes.

Binary encryption is the process by which the source code is converted into binary codes so that the attacker finds it difficult to interpret. It is changed to a kind of machine-level encryption that restricts the attacker from getting meaningful information. And white-box cryptography merges the encryption algorithms and techniques with obfuscation to safeguard the code. Even if the attacker has access to the full code, the code cannot be encrypted. Because the encryption operations are included within the code.

Authentication

High-level authentication ensures sensitive features and data to only authorized users. This is a very crucial aspect concerning mobile app security our team of mobile app development in Dubai. Apart from the basic credentials asked such as the username and the passwords more layers of protection shall be added. One of the common high-level authentication methods is Two Factor Verification, which asks the users for two different types of authentication such as a common password and a unique verification code sent to their respective phone number. Another common high-level authentication is biometric authentication. This is on the basis of user’s identity. It asks the physiological traits like fingerprint or facial recognition. All these kinds of high-level authentication methods enhance further security of mobile applications by avoiding unauthorized access and thus protecting the sensitive data of users.

Securing Data Storage

To safeguard sensitive user information and prevent unauthorized access, strong encryption techniques should be implemented. Adopting secure coding practices and making meticulous penetration testing, can fix the potential issues of the data storage of the app. Mobile app developers shall keep a keen eye on the relevant malware attacks which can help them to make rapid solutions. It significantly strengthens the security of the mobile apps and their data storage, protecting it from unauthorized access.

Latest Threats to Mobile App Security

Insecure Data Transmission

If your data is transmitted without proper security measures, attackers can eavesdrop on the channel. In which it is transferred and gain unauthorized access to private information like financial details as well as login credentials. They can also change critical information, alter data packets and insert malicious code as well which leads to potential security breaches and unauthorized access.

Inadequate logging

Without comprehensive logging and monitoring, understanding of app activities and potential security incidents will be limited. This reduces the chance to detect upcoming threats and solve them effectively, and it diminishes the proper knowledge of user behavior, the app’s performance, the ability to identify trends and also vulnerabilities, and the continuous improvement of security measures of the app.

Network Spoofing

Network Spoofing has become one of the most common threats in recent times. The attacker places themselves between the app and the intended server. They set up free wifi access points where the common people connect their mobile devices. Here, the attacker can easily get their sensitive information such as login credentials and other secret information. By network spoofing, they can redirect the users to malicious networks which have malware.

Data Leakage

Data leakage generally occurs in case of insecure data storage, inappropriate storage of user input, and weak encryption of codes. This also leads to the exposure of personal data like login credentials and financial details and private communications. To avoid this, mobile app developers must give greater importance to data protection mechanisms like strong encryption, proper access controls, and regular assessment of security. Moreover, this can prevent data leakage and secure user privacy to an extent. Our company of mobile app development in UAE has a team of mobile app developers to help you with this.

To recapitulate, this blog, ‘Mobile App Security- Best Practices and Latest Threats to Watch Out For in 2023’, dealt with some of the best practices and threats to mobile security. In this world that runs with mobile, the security of that device which is always in our hands shall also be given utmost priority. The genius and versatile mobile app developers of Inter Smart, always update themselves with the latest trends. This is to solve recent issues of app security like unsecured data transmission, inadequate logging and monitoring, network spoofing, and data leakage. They possess proven talents in source code encryption and high-level authentication which are the best practices in securing mobile apps. You can always approach Inter Smart for mobile app development where top-level creativity and security are ensured.